How to effectively advertise mobile video?

In 2013, the scale of China's mobile Internet users reached 652 million. With the issuance of 4G licenses, this figure will be refreshed this year. The face of this nearly 50% of the Chinese market, the entire marketing industry are considering: how to effectively advertise?

1, it is cost-effective to buy the audience

With the success of such brands as Xiaomi, Diaoyutai, Huang Taiji, many traditional enterprises have started to use the term "Internet thinking" more or less. Although mobile marketing has motivated many advertisers, in the face of massive App Media , Its fragmentation and interactivity make buying media more difficult and problematic. How to reach a valid brand audience?

Return to the purpose of advertising, we should be people-oriented, to buy the audience. As a result, we heavily launched the new ad buying model, CostPerson, abbreviated CPP, a buying model based on an effective audience:

Take the initiative to click + browse video content + browsing activity information = valid audience

CPP is not easy to achieve, requiring mobile advertising platform must be able to achieve inter-App frequency control and independent audience intelligence delivery two major issues. To this end, we completed the dual platforms of SAPP and SIMS in 2013 with support for third-party monitoring such as second hand, making it the only mobile advertising platform in the industry that provides CPP settlement.

2, the purchase efficiency is cost-effective

Ad delivery execution should also be the audience as the core. Vantage mobile advertising platform data show that, for the same audience, most of the clicks on an advertising product focused on the previous show. Therefore, controlling the frequency of ad serving can improve CTR and reduce costs. At the same time, considering that a user often uses multiple Apps and the audiences overlap to waste resources, we not only need to control the frequency within a single App media. In particular, we need to control the number of advertisements that an independent user can effectively display in inter-App media distribution. Cover more target audiences at the same cost.

The whole process of the mobile advertising platform for the sea direction, App orientation, intelligent push requirements are high, Velocity is currently the only one to be able to do the whole process and have more than one practical case of intelligent platform.

3, the purchase effect is cost-effective

4G era, mobile advertising family has added a new form of advertising-In-App mobile video ads.

This lively form of advertising is not easy to implement, and video ads are not taken for granted on non-video media, starting with the experience. In-App mobile video ads are embedded in the media UI for better compatibility The media environment, the use of scenes, UI design produced by different forms, such as airing, cinemas, stream refresh, insert and so on.

Second, the curtain material for the media pre-management techniques, materials pre-delivery, local delivery management, effectively solve the problem of video experience fluency. Ad performance, in the video playback, but also to achieve more interaction possible.

Finally, the effect of monitoring, tape the industry leader in the first rate, with the second hand and other third-party monitoring system seamlessly docking for advertisers responsible for the delivery effect.

In 2014, App will continue to transform itself into a mobile Internet portal for ordinary mobile phone users, and mobile video ads are also reshaping how consumers perceive the brand. To borrow a famous saying: the development of science and technology is not uniform, but appears in the form of a wave. Whenever the tide is alternating, new window opportunities will emerge. Whether we can see and catch the next wave is the future success or failure of big companies The key elements.

2014, No Marketing, No Advertising; No Advertising, No Video; No Video, No Frequency!