How to help the Web game to build prosperity for the machine

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Recently, Eric Network officially released the 2008-2009 China web game Industry Development Report. The report said that the Web game market revenue has surpassed the platform game, reached 500 million yuan, and thereafter to maintain a 20% growth rate, is expected to break through the 1 billion yuan in 2010, reached 1.26 billion yuan. The web game is fast becoming popular, occupy the market share with the extremely fast growth rate, show the flourishing posture, but the real behind?

In recent years, the rapid development of web games, countless web games have sprung up in the network world, a wide range of war strategies, leisure sports, analog business class. In contrast to online games, web games do not need to carry a client, the required configuration is lower, easy to operate, simple operation, you can do other work or entertainment at the same time, as long as there can be Internet access to the computer can play, less input will be able to gain greater entertainment experience, with unparalleled advantages

According to data released by the China Internet Network Information Center (CNNIC), as of June 30, the number of Chinese web game users reached 56.42 million, up 25.3% from the end of 08, the growth is extremely rapid. Web games have such a large scale, the huge news market attracts more and more participants, currently engaged in the development of web games and operating teams multiplied, the number of game products into operation also increased dramatically.

But behind the boom, chaos has emerged: the lack of norms, low quality, vulgar pornography, homogenization, Shanzhai, illegal game content flooded the market, pornography and rogue promotion and other issues seriously hinder the healthy development of the web game market.

Web game spread convenience, players participate in the low threshold of the characteristics, but also caused the influx of excessive manufacturers, resulting in a mixed market. Now for the web game caused by the vulgar wind of the attack is more and more intense, players on the same Web game playing method is also beginning to feel tired, if not change the status quo, the Web game will fall from the peak to the bottom, and even gradually fade out of the market.

Edition of the Department is on the net, especially for more than a year to perform extremely chaotic web games to rectify the action, the Sword refers to the web game, Survival crisis appears. How to improve the quality of the game, improve the loyalty and stickiness of the players, the crisis as a chance, and then create the brilliant prosperity of the web game, is a problem to be solved.

Web game market development is fierce, competition intensifies, the major manufacturers should strengthen the independent innovation ability, to a higher quality products to obtain the user's favor, to innovative technology, innovative game content, innovative operating methods to win the attention of users, in the market integration to seize the opportunity to create advantages. Only through constant content innovation, is really to attract the basic players, want to Zhuluzhongyuan, quality to win.