How to make the VC favor

I have been with the Northern Lights venture capital Fund partners in-depth discussion on the selection criteria for small and medium-sized enterprises, what kind of SMEs will be the wind to pay attention to? What is the key factor to success? The answer is: the two key factors of enterprise success are team and executive power. China has no shortage of money, and the lack of qualified entrepreneurs and entrepreneurial teams.

What is an entrepreneur? What is entrepreneurship? Many people understand that: first, dare to take risks; second, innovate. In fact, this is far from enough. I think there are a few misconceptions to be corrected.

First, not that the enterprise has entrepreneurial spirit, to do a project has entrepreneurial spirit. Venture capital is not investing in a project, but investing in a company. They want to see if you can bring the company to the big, you have no such leadership. Rather than see if you have a project done well, is not an inventor of an idea.

Second, some people think that I am a technical talent, I have sales ability, I do this first thing, I am an entrepreneur. But as entrepreneurs, that's not enough. Because in the final analysis business is a person. Do you have a broad mind that allows someone stronger than you to work with you? Have you sacrificed your company's interests over your personal interests?

Third, the entrepreneur is boil out, the entrepreneur must have the indomitable spirit. The development of enterprises has a low tide, entrepreneurs must be able to experience the failure and low ebb.

Small and medium-sized enterprises have just grown up, often facing the enterprise middle-level execution is very poor, good talent is not for the large enterprise services, or to their own business. Entrepreneurs often feel that they are alone, at this time, he will rely on what to build their own team, rely on what to attract talent?

First, you can't rely on money to make people feel that this is his company. But this is easy to say and difficult to do. Ultimately, you have to be able to really make him feel that his success has an impact on the company and that the company's success is financially beneficial. We use stock options or cash incentives, which is an incentive system.

In addition, to establish a corporate culture. Not that I'm the boss, that you're an employee, but that you have to convey a message all the while: you are part of the whole team and each player is helpful to the company. I found that the company was very successful in doing so. When the boss sees the new employee and can call out his name, the employee will be very moved.

Many entrepreneurs feel they are alone. In fact, the team is layered, you can not send a message to everyone, when conveyed to the bottom of the time must be very simple information. Set up a team must have a level of establishment, the beginning of the establishment of the core team, the core team with you have the same idea, but to the bottom of the only say, "Our company listed, you can earn money", this can be.

As for enterprises to obtain venture capital, it must be understood that venture capital value is the quality of the enterprise. In fact, venture capital mainly look at three things: first, the team. Second, the market. Third, innovation.

For a very mature and huge market, venture capital may not be invested. Especially small, venture capital will not vote. Venture capital is willing to invest in the beginning is a high-speed development of the market, may start to do when the market is not very big, but in the rapid development.

From another point of view, venture capital value of three points: first, to be able to make money; second, the enterprise must be able to grow up, third, the ability to continue to develop.

Note: Uffie, famous brand marketing experts, the United States "Forbes" recommended marketing experts, Lango Chi International marketing Consulting agency CEO, China's top Ten outstanding marketers, the People's Daily newspaper and other 8 authoritative media and institutions identified the "China brand Building Outstanding Contribution Award" winners, League, China Guanghua Science and Technology Foundation.