How to optimize the effect of game advertisement

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Advertising is increasingly becoming an important part of people's lives, everywhere can see ads, turn on TV, open the press, look around the airport, platform, body ... Faces are all kinds of advertising figure, advertising is a rapid speed more extensive, in-depth infiltration of all aspects of social life, at the same time with amazing power to change people's lifestyles and ideas. Advertising, there may be a lot of people think that this is a very easy thing, is not to give money to spend it! It's a relatively easy thing to do if you're just spending money on advertising, but it's a hard thing to get the ads right, pinpoint the target audience, and maximize the effect of spending. is also able to bring great benefits to the company. Very cheap single, the same to achieve a promotional effect, master as long as the cost of 100,000, and the general market may spend 1 million, to the company's profit is self-evident. Do marketing, I personally think can not spend money to promote the market big that is your chance to spend the least money to promote the market is big is the real skill! Ads can be placed in every corner of our side, below me on the game ads to share with you, said the wrong place please correct me.

A good advertisement can be said to involve a series of details, from the beginning of the game ad to the user entering the game, even before the novice stage. Improper handling of every detail will lead to an increase in the rate of loss of a certain link, such as the size of the advertising landing page, the network where the promotion server is located, the bandwidth, the Registration box option, the prompt Word, the button, the hue, and so on. And the grasp of these details needs to be combined with some features of the game product itself.

What are the parts of the game Ad landing page and what is needed?

First, clear purpose, pull registration that is affirmative, so "fast registration Account" index is essential. And each landing page should have a distinctive theme, the theme and the advertising theme of the foreign investment, landing page is an extension of advertising, the theme is particularly important. Second, the landing page design style and advertising should also be consistent. Furthermore, on the landing page you should give the player the "reason" to play your game. Finally, the product's image, the content of the simple interpretation can also be put on, preferably to increase the current or interactive elements.

A few questions to think about when planning a game ad landing page: 1, what is the information about the game product that the player is interested in, or what the product design would like to show to the player? 2, what is the obstacle that prevents them from playing the game? 3, what is the characteristic of the game product, what kind of reason can make the player choose to play your game? 4. What are the benefits of playing this game? Simply speaking, in other words, if you are an ordinary player, what would you think if you saw the ad?

According to their own game advertising experience, summed up some of the skills to improve the survival of the ads, the provisional list of points to think of:

1, in the guarantee of advertising creativity and picture clarity of the situation, as far as possible to ensure that the size of the ad page minimized; The reason is very simple, if the user even your advertising page open is very slow, or even open, that loss rate can be imagined.

2, to ensure that from the advertising page into the game process of fluency, as far as possible in a link to allow players to pause, wait or change the operation of the logic of the situation.

3, call to action, add action call content or button can greatly enhance the landing page conversion rate is not a secret. This way, you can guide users to register and download. On the landing page, just tell people what you want them to do, and don't think they're going to do it themselves.

4, simple navigation, advertising landing page is the key to avoid user distraction. On the landing page, do not use the navigation that you use on the homepage or on the top, or left, or right. Highlight the most important thing you want the user to focus on on the line.

5, important content in front, a lot of users browsing ads are very hasty. If they don't see what they need for 5 seconds on your landing page, they'll leave. So the landing page does not use too much content on the heap, can not more than a screen best!

6, conducive to browsing content. Without a big emphasis on how fun your game is, just give the player a simple reason to play.

7, advertising page SEO optimization, the game to add the keyword to the advertising page, but also a good outside the chain oh, can promote user clicks and game content of the relevance.

8, pay attention to the advertising server hardware environment, many market personnel may ignore this piece, because they will think that this is a technical department of things, and they have little relationship. However, advertising the first link to the arrival rate and the promotion of the server's hardware environment is not unrelated, if the beginning of the card you 50% of users, you can ignore it?

9, to put the channel of the user group analysis, what is their user source? What is the user's repeat rate for multi-channel delivery? Suitable for long-term or short-term delivery and so on.

10, the advertising page put creative and Game Novice Guide part of the theme of the combination, and maintain a certain consistency, for improving the follow-up effect of advertising is very large, of course, this in the creative itself to the user's import cost difference is not very large premise.

The above is just a number of details of some skills, in fact, there will be a lot of the process, these experiences are required to spend their time in the work to organize, analyze, accumulate. This article from the small left collection collation, Welcome to reprint, are interested in reprinted, annotated article from the construction station flow http://www.wzhuanz.com, webmaster Bar, thank you very much!