How to promote the original from the media

Ask：

I created a total of the original article based on the micro-letter public number, the main content of marketing and life sentiment mainly, has been created 2 months, published 23 articles, a total of about 60000 words, all original.

I would like to ask a question

I have been through the various ways I have been promoted and completed preliminary development (micro-site, micro-community, etc.), but the effect is not obvious, because the topic is more limited (marketing), so the audience is limited, but the quality of the article is good.

I would like to ask:

1, which way, channel to promote this kind of media effect best?

2. What are the operating points of the individual from the media?

3, from the media channels in addition to micro-letter what else?

4. What is the trend of development from the media?

Secretary：

How do ordinary people play from the media?

You have created a "total of original articles, mainly content to marketing and life sentiment mainly" micro-letter public number.

2. What are the operating points of the individual from the media?

Let me answer the second question first. Individual from the media operating point is what is positioning. From the media generally people can't afford to play. As "Most ordinary people", you want to play a video from the media, the best is in their own niche areas to achieve extreme, positioning is very critical. No matter how you emphasize the quality of the article, in the early promotion, positioning is higher than the original, many people hate to copy and paste, that the original is good, in fact, many times just self-righteous from hi.

Because if your original did not bring value to the fans, it really is fart.

Of course, if it is Yang, send a word "hi", there will be countless fans excited for it! If we are ordinary people, every day to send a fart words, long ago to take off, is not it? Unless I love you love you can't Ah!

I use a case to illustrate the importance of positioning

Give a celebrity: Ghost Foot Seven. Ghost Foot Seven just start not to write all kinds of Chinese classics wisdom! I knew at that time the ghost foot Seven is in Taobao Guest's forum, the Ghost Foot Seven is in the electricity business domain to be named, does Taobao search, the electricity business from the media, some people after the gas, only then began to rise to talk about "the wisdom and the Life" the realm.

Two ordinary people I think have been successful in the media: Pomegranate and @ Chen Bailing. Pomegranate is a reporter, itself has a certain fan (also slowly accumulated), her micro-letter public number to the original is the fashion trend, clothing collocation content, the content itself is a hot topic, the author is very dedicated, original + boutique, often reproduced by the website. Before also pick up the small Taobao shop ads, now is the big company's soft text ads, but not disgusted ah, because the pomegranate report really very praise!

Chen Bailing soy sauce table, love fitness man, to fitness-oriented original articles, accurate positioning, accurate enough, article and enough standard, fans although the growth will not be particularly fast, but has received a lot of large websites and media manuscripts.

As an example of failure, there is a public howl: flowers are not sleeping, content is some beautiful pictures or small articles. I believe this kind of jasper the public number of micro-letter. Reading volume on average is 5, think all sad ah, no promotion, no substance, some may register after a few days to see no fans will not send it ....

Another example of failure: An editorial friend's personal micro-signal (micro-credit public platform is simply for writing people to prepare ah!) ）。 He wrote a full 500 post (two years) and put it on hold. Average reading volume 50. Similarly, there is no positioning, is practicing the word ...

1, which way, channel to promote this kind of media effect best?

Answer: Any channel, any way. Perhaps I can think of the way, you have done, the key is to achieve the ultimate, we have to know as a common people, we can do is Kaoshanchishan, Mishing, most of the work, and no transcendental skills, find a good direction (or positioning), is sailing.

You have a large number of micro-Bo fans, on the microblog promotion;

You have countless QQ friends, on the QQ promotion, QQ space, QQ Group;

You wired the crowd resources, ready a large number of two-dimensional code to promote;

You write a good article, more to various types of Web sites, media submissions mixed face cooked;

........ To a place where there are many people.

3, from the media channels in addition to micro-letter what else?

Personal blog (subject to the need I can help you build a simple independent personal blog)

Weibo (the best certification, no certification information, hundreds of can be done)

Qq

Sohu News self-media platform

NetEase News media Open Platform

NetEase Cloud Reading Open platform

360 Self-media platform

Hundreds of Baidu from the media platform

One of Han's

Tencent's people and so on all belong to from the media.

4. What is the trend of development from the media?

In micro-letter ads: Small individuals also have their own brands.