How to promote the website of the electric dealer

Here and you specifically discuss what the online shop promotional activities, promotional activities E-commerce site how to do .

The purpose of doing promotional activities

Shop to do promotional activities of the purpose and significance of the following two points: the maintenance of old customers, the development of new customers. Through the return visit with the old customer interaction, make the store more exposure, attract more potential new customers, promote the site's sales and vitality, thus forming a virtuous circle.

Second, the way to promote

There are many ways to promote sales, usually under the following kinds of: membership concessions, plus 10 (or 1) yuan, the value of redemption, full send, buy a gift (buy n give a), increase the amount does not increase, coupons, package concessions, gifts and other means.

In my opinion, the general Store department is not suitable to try too many ways, 1-3 kinds for the best, one is because too much activity will make the calculation too complex, error and increase losses; second, increase customer service pressure and strength, resulting in the jump rate increased. The general effect of the best way is still the classic limit discount, combined with product characteristics, mining selling points for packaging and promotion.

Iii. How to do promotions

In fact, the characteristics of promotional activities is to play the heartbeat, promotional products have selling points and explosions, can impress customers. How to impress customers? is to give a sense of urgency, no matter how late the tense atmosphere to create.

Methods: 1, Ladder progressive promotion, the earlier the cheaper; 2, time limit seconds kill, discount, group purchase; 3, the more the price of sales, the cheaper, prompting the people around to buy.

Preparation: 1, preheating, early promotion, 2, activities planning, arrangement (promotion, art, customer service, etc.); 3, product preparation (inventory, packaging, courier, etc.).

Product: For this, see "How to make product selection and planning" for details.

Iv. How to promote promotional activities

At the same time of promotional activities, it is necessary to carry forward: 1, user research and 2, the implementation of the plan 3, Team arrangement 4, the Activity rhythm control; 5, standby Plan 6, contingency plan and measures 7, result processing, analysis, 8, price gradient.

The ultimate goal of promotional activities is sales, but also can not only see sales, through activities we can see a lot of data: flow, jump rate, conversion rate, customer unit price, these data are very useful, very worthy of our in-depth analysis. What data is good, which data is bad, why poor? can be improved and optimized in future activities. After all, only by understanding the user's preferences and needs, in order to meet their appetite, in order to win the market.

V. When inactive

Promotional activities only in the necessary period of time, usually in the inactive, what should be done? We should ensure the low cost of flow and conversion rate: 1, SEO, SKU optimization, 2, the various methods of promotion attempts; 3, page perfect, improve conversion rate, 4, product optimization, improve customer unit price, 5, customer service training, improve enthusiasm.

E-commerce website should do this promotional activities to ensure that our virtuous circle and progress.