How to reverse the future remote control

From the history of remote control, the tool that has long been used only as a switching channel and switching TV is only in the wake of the rise of smart television. The software has given a new opportunity for smart TV to get rid of the fate of the television players. The interactive nature of intelligent TV requires a variety of remote control functions, from built-in microphone to voice control TV, from the body sense to the TV camera recognition gesture, from a simple transmitter to have a touch screen intelligent terminal.

Under the chessboard of the Super TV, the remote control is an important "pawn"

1950, the first remote control was born, 1980, the Rise of infrared remote control, 2007, RF RF remote control into the mainstream. On the other hand, the traditional TV by High-definition resolution, network, three-dimensional, such as 3 mountains set on the magic spell. From liquid crystal, plasma, to 4K,UHD and so on, to meet the needs of people's vision, but at best become a PC monitor. The simple pursuit of visual effects, the remote control will not be long before you can say goodbye to the stage of history.

With the Internet and television more closely cooperative, network TV let mouse operation more appear on the screen. Remote control more and more integrated the function of the mouse, whether it is the choice, or switching, remote control more and more functions. But the remote is not just the mouse that should be doing the TV. According to the video about the Super Remote product introduction, can be summed up as a remote control and mouse Fusion 4 changes:

1, the appearance of the touch board can let the remote control mouse operation;

2, the gravity induction, enhances the body feeling game performance;

3, built-in voice, voice search to reduce the key and strengthen the off-line control;

4, built-in lithium battery repeatedly charging and standby, and television 2.4G transmission.

These four changes have made the remote control not a simple "TV beggar" role, is no longer what the TV inside, the remote control what the passive, but the road to the line, become the user and television interactive tool.

The future remote control should also break the manufacturer's kidnapping, become standardized

The advent of Super TV, in addition to the need for super content, remote control positioning changes so that the remote has the same identity as the brand. With the understanding of mobile phones, every brand of television can be viewed as a closed system. The high-end brand is like the iOS system, and the fading brand is like the Symbian system. In this closed system, the remote is only one ring in the closed systems.

Nowadays, the quality content is mainly on TV, but the content of TV is homogeneous, so that the new content is more choice, the Internet intervention makes the TV market more open. Millet has a TV box, music video box, the cat has a TV box, plus suning and pplive marriage, Archie Art and TCL, Smart TV has become the internet and traditional manufacturers of the development direction. The application and the television content complement each other, by then, the remote control is not a tool, but is a display content and the application window.

The future remote control should be an open source system. Should not be a "dowry" of television, but rather a product like a smartphone. The contents of the remote control should be more intelligent and visualized, and the buttons can be virtualized like smartphones. Touch screen operation or become the mainstream operation of future remote control. In addition, the contents of the remote control is not a "cram" type, I think the role of the remote control should be first small screen browsing, fancy like and then zoom in on TV to watch.

With the combination of streaming media and electricity quotient, the function of TV advertisement will change qualitatively.

According to the "First financial weekly" data show that the 2013 of the global media advertising share, as one of the traditional media television in front of the main advertising, the audience, accounted for more than 40.1% of the dominant position. When TV commercials are increasingly restricted to television content, TV-implanted ads are more like a crude intervention with an advertising-focused brand name lens. For example, the recent hot variety show "Where did dad go" is deeply immersed in the shelling ads. The emergence of intelligent television to the advertisers sounded a wake-up call, that is, advertising to the time of innovation.

The emergence of intelligent television, so that the electric business to find business opportunities, but also changed the role of television advertising. The systematization of Intelligent television, television advertising and digital media in some ways is coincident. One is to make the ads more covert, similar to the Smartphone application push message ads will emerge. The second is to make TV ads more interactive, and more information than the average television advertising to be strong. For example, when a movie trailer appears on the TV, you may be able to book a movie ticket from the TV, in addition to the film's show information. The third is the same as online advertising, with uncertainty. What audiences like to decide what kind of ads to accept, not now, with different needs of the audience but see a cut of TV ads.

The remote control and the smart ad finally have a leg. The remote control becomes the touchstone of the development level of the intelligent TV, which changes from the shape to the content. This change also brings about changes in thinking habits. Previously just hands-on remote control can talk, watching TV thinking also from TV what I see, become want to see what to see. In addition, television in the active integration of the Internet, but also need more to adapt to the Internet ecology of advertising. Interactive advertising requires the coordination of remote control, for example, human eye tracking technology, can let the ads with the eye change, the realization of human-computer interaction.

In Britain, 52% of children in 2002 had televisions in their bedrooms, up to 69% in 2007. Young people are still watching TV, but they are increasingly using computers, tablets and smartphones to send content to television. China is also the same, of course, with the development of mobile Internet, there is the argument that television is disappearing from young people, but the relationship between Smart TV and mobile Internet is no longer competition, but cooperation. From competition to cooperation, this change brings the future of the remote control.

In addition, when streaming media with the electric quotient, facing the offline TV group. From the shopping search, the remote can be a portal. Watching TV can bring traffic and profits to electricity dealers. Of course, it should be noted that the combination of television and the Internet, but also should avoid becoming a PC-side window ads TV pirated. But it should be noted how the emerging TV business has covered the traditional old-age market, which is why traditional TV and smart TV coexistence for some time.

In short, TVs are owning windows or Android, and remote controls need to be reversed into smartphones that control television. Next-generation remote control will become a key supporting role of intelligent television, so that the connection between TV and the Internet no gap, affecting the user to see the world lifestyle.