How to usher in the second chance of the brand?

An electricity supplier or a mall opened O2O platform, such news has never stopped, ready to go crazy growth, O2O too many companies become superstitious or intoxicated. Omitting the hype of the concept or drastic reforms, O2O has finally become an irreversible trend. Dragging countless traditional enterprises, it has aggressively poured new trends and sought for new market growth. Is O2O setting a new era?

Based on this, the theme of "Brand Dream" 2014 Haizu brand e-commerce Summit "will be held in Ningbo Haishu Nanyuan Hotel on June 27. Among them," O2O era big layout "will be an important issue of the conference.

O2O clothing brand layout

The summit featured "Large O2O Era" as one of the topics to focus on how traditional brands can make the best use of the Internet to help reshape the brand under the umbrella of the Internet.

According to the past case, after the crazy killing O2O Smith Barney, this year's performance growth point locked into the field of children's clothing. Smith Barney will open its children's clothing brand ME & CITYkids and Moomoo's omnichannel sales model to promote the development of children's wear business.

According to the National Bureau of Statistics, the retail sales of clothing and apparel of enterprises above the designated size last year increased by 11.5% over the same period last year, a deceleration of 13.6 and 6.2 percentage points from 2011 and 2012, respectively, showing a three-year slowdown in 2003 The lowest since. Despite the haze of the overall industry, but children's wear market is better.

Unlike Semir, which uses mergers and acquisitions to expand and strengthen its children's wear sector, the strength of Smith Barney in the children's wear business is mainly focused on online and offline business. The relevant person in charge of Smith Barney said that at this stage there is no M & A plan and the company will concentrate on cultivating existing brands and creating a quality consumer experience. Just as the children's wear market is not an easy-to-get cake, Smith Barney not only needs to compete with the first step, but also with the fast fashion and a large number of foreign children's wear brands. At the starting line, Smith Barney can find more opportunities in the children's wear business. ?

"O2O" want to play pet world

Pet electricity providers want O2O march? According to the analysis of the industry, O2O provides a new solution for this asymmetry situation in the pet industry. Currently, there is a widespread problem of asymmetric demand and service in the offline format of the pet industry. "Fewer and fewer people choose to bathe pets at home, but once the sick can only be treated through a pet hospital." A pet industry veteran introduced this, the traditional pet industry, chain management chain length, high cost, slow expansion Although joining has eased cash flow, it has not been able to solve the problem of slow expansion and subsequent management.

The industry veteran said e-commerce makes online purchases a favorite option for pet owners, and O2O will make it easier for users to buy pet services online. Information transparency will produce a fair survival of the fittest, and ultimately the entire service market will be greatly stimulated.

O2O mobile phone brand strategy

In order to "firm" the price war in cross-border e-commerce, the brand building of the mobile phone seems to be the shield of the major players against the price sword. Pricing of the online and physical stores ZOPO adopted the "75% pricing" That online pricing for offline flagship store prices 75%.

This separation can not only meet the interests of channel operators, but also to meet the needs of consumers. When the benefits of online and offline reach a balance point, ZOPO's O2O strategy has played a very good performance: online drainage for the line, offline to serve the line, the final formation of the brand.

ZOPO responsible person also said: "The key point is whether the brand recognized by consumers!" So how can the brand be recognized by consumers do? How to use O2O to form the final brand effect?

2014 brand Haishu summit will give us what inspiration? Please pay attention to the recent developments in the summit, by then, the industry bigwigs will subvert your original ideas. Help you in the dark Internet out of a road!