How user trust increases

The core of promoting E-commerce website conversion rate is Trust degree . Sell the product to sell oneself first, sell oneself, be to establish and customer's trust relation. Trust is a result, but the process of building trust is not to say it, but to make it so that customers can see it. The degree of trust, that is, the behavior results and expectations are not compliant, and expected to come from the commitment. It is more effective and more fulfilling to improve the conversion rate than to increase the number of visits.

For E-commerce sites, trust is a sense of the whole, the user's entire purchase process exists, from the user into the site to leave, that is, the user's every act of intent to produce, presented to him the appropriate elements.

The above diagram evolved from the famous Aida model. For virtual e-business, the trust step is added, because customers are likely to discourage buying ideas before desire. The trust step is the beginning of the transaction behavior of the user and the merchant, otherwise the website simply provides the product information to the guest, but does not have the commercial value.

The trust degree is a whole customer experience, the trust degree construction is also a whole, request the company all related personnel participates. Pre-sale service to win customer trust, generate purchase, customer transactions, business operators should be to achieve the commitment of the site. Trust construction is a long-term process, not only to allow guests to feel trust, but also to actually be trusted, otherwise it is a liar/profiteers.