HTML5 commercial ice-breaking encounters embarrassment from black hole to Dawn

"Did you hit the plane today?" "With the release of the micro-letter 5.0," aircraft war "game quickly swept the country, the popular game is made from HTML5. Micro-letter has been a lot of people in the industry as the best platform for the game, the official launch of the game by Tencent won praise, no doubt the industry once again saw the HTML5 application of a wide range of prospects.

Commercial ice-breaking encounters embarrassment

After a long period of standard-setting disputes, HTML5 is in urgent need of a successful commercial model to prove himself, in fact, the HTML5 developers at home and abroad have invariably chosen the game as a breakthrough. But the game itself is a technology involving a wide range of complex, coupled with the standard itself is not ripe, HTML5 commercialization of the road is doomed to bumpy.

"HTML5 's grammar is not designed for games at all!" "Everyone games CTO Gurey's view is very representative." As the latest generation of web standards, HTML5 has been the hot-won many times by the Internet. However, the browser, operating system support of the serious fragmentation, not only let HTML5 original cross-platform characteristics appear very embarrassing, but also inevitably caused the user experience of the low, HTML5 game quickly faded Halo, followed by the singing decline.

Due to successive shocks, 2012 is the year of HTML5. January 8 The beginning of the new Year, the world's leading HTML5 mobile and social game developers Moblyng announced the collapse of the company's founder, chief executive Stewart (Stewart Putney) believes that HTML5 game will be in the future of mobile device games dominate, Although the practice of small achievements, but with already very strong native applications still not to be overshadowed, Moblyng finally because of financial no thought after the announcement of bankruptcy.

And Facebook's formal exit is hugely influential, and HTML5 's experience was only described in horror, with CEO Zuckerberg claiming: "Total reliance on HTML5 is the biggest mistake, leading to a 2-year waste of valuable time." ”。 Facebook's new version, which is based on native apps, does give users a better experience and contrasts with HTML5 's low growth.

Domestic HTML5 from black hole to Dawn

Of course, the 2012 HTML5 game is not an example of no success, the Japanese Dena company invested in the promotion of "Bahamut wrath" because of its excellent social interaction success, quickly swept Japan and Europe and the United States market. But the world-wide success of the HTML5 game in China has been in trouble, the game runs without thought, can only be announced on October 9 officially closed, after a year after the sad exit.

Coincidentally, domestic manufacturers hot cool in the Japanese market with HTML5 game to defeat the Znyga, including the strong opponents, but the domestic still echo flat. In this respect, CEO Yong summed it up as the development of domestic mobile games and the gap in the Japanese market, so hot "Japanese study experience" too advanced, again supporting the domestic HTML5 game development difficulties.

In the local adherence to the development of HTML5 game manufacturers, Lei Friend technology and the magical era of the choice of a completely different two roads. Lei friends will be the beginning of the development of the application of HTML5 as the purpose, but the process is quite tortuous, from the beginning of 2012, has released 2 HTML5 games have failed to achieve good results. But they did not intend to give up, the third HTML5 new book "The Three Kingdoms" is a tense test adjustment, active players have nearly 40,000. "Facebook's exit has put a huge shadow on the outlook for HTML5, and we hope to prove more of our possibilities through our actions and to do some paving work," he said. CTO Zhao not without feeling to say.

"Three Kingdoms" is the magic of the era of the first HTML5 game, in nearly 2 years time also failed to achieve profitability, but then released the original game "Forget Fairy" popularity has soared, the current monthly water has risen to 30 million yuan, become the company's most powerful weapon of profit. However, the magical age of the HTML5 program is more flexible, with the original technology mixed with the Hybird model, and many times to adjust for the market, in the last two years, "The Three Kingdoms era" began to have a steady increase in profits, the current monthly water has reached 5 million, so that the domestic HTML5 game saw a glimmer of dawn.

The wave of HTML5 games has come

In the eyes of Shei Zibin, the Chinese group leader of the HTML5, not only HTML5 technology provides an opportunity for the development of the game, in turn HTML5 's evolution also benefits from the popularity of the game. The game is constantly popularized and popularized, which provides the most suitable soil for the application of HTML5. "HTML5 The biggest advantage is cross-platform, not only can play in the browser, can also be packaged into a apk, as well as the future TV-side games are also written by HTML5." Shei Zibin to the "Internet weekly" reporter introduction. Because of the increasing size of the game crowd, the entire industry has become very large, the difference is becoming more and more obvious, including HTML5, and many other technologies are rapidly progressing, developers can be compatible, on-demand selection.

Following the success of the Three Kingdoms era, the magical era will be released in the second half of HTML5 's new novel, "No Lake". Compared to the previous, "No Lake" has been able to achieve a more perfect game experience: Data platform interoperability, game type from SLG (War strategy type) into RPG (role-playing type, there are more combat effects), in the WiFi environment to ensure 5 seconds to enter the game, faster than most of the original game, And the average number of frames in the Android platform game reached a satisfactory 50 frames.

In fact, the magical age is not a battle, according to CTO Jangchul, the latest version of Android is a huge boost to HTML5 support, coupled with Oupeng's set of game-acceleration engines, which have risen to the next level, Apple's newest machine and OS versions have dramatically improved HTML5 support, and they're running smoothly without the need for acceleration.

"At home, Touch technology HTML5 technology is on the front end, their supporting services and tools are quite complete, for small and medium developers will have a great help." Jangchul said that at present, including Oupeng, UC, touch control in many manufacturers have launched their own HTML5 engine and tools, and provide free to the vast number of developers, the domestic HTML5 development environment has greatly improved, not one or two years ago can be compared.

"The sky has no traces of wings, but the birds have flown." "HTML5 is the most concentrated embodiment of the free and open spirit of the Internet, after a long and difficult time, is attracting more and more people to explore the practice, and eventually create a new pattern for the Internet." As Putney once declared: "We are proud of our work and believe that HTML5 will be a great platform, it is only a matter of time." ”