HTML5 game finally got capital favor

Guide: ChinaJoy period is still hesitant to do H5 Tencent Mutual Entertainment, now is eight to start the H5 game development project, at the same time, a lot of big game companies, such as touch technology, Burson interaction and so began to deeply involved in H5 game.
Although the "surround the nerve cat" the game based on the development of HTML5 technology only in the micro-trust of friends to survive a short time, but its impact on the Internet industry more than its own.

Entrepreneurs who have struggled to explain HTML5 technology to investors in the past now just say to investors: "We do something like" neuro-cat "products/neuro-cats Use our technology, investors will take money.

According to the Penguin ecological understanding, ChinaJoy still hesitate to do H5 Tencent Mutual Entertainment, now is eight to start the H5 game development project, at the same time, many big game companies, such as touch technology, Burson interaction and so began to deeply involved in H5 game.

Penguin visited a number of HTML5 the forefront of the game industry practitioners, to their understanding of the status of the HTML5 game, sorted as follows:

1.HTML5 game finally get the capital favor.

Although Mr. Jobs had been saying that HTML5 represents the future, there are many HTML5 developers in the country, even HTML5 summits and other activities have been done for several years, HTML5 development has been tepid.

"Neuro-cat" behind the development of the engine Project co-founder, said H5 game in the circle of friends, we just talk with investors "neuro-cat" with our product development, investors will say: Oh, understand.

The most profitable game as a breakthrough point, and finally make HTML5 developers farewell to the "high cold" stage, access to the capital of all ages.

2.HTML5 Game outbreak reason: mobile phone hardware performance improvement + dominant micro-letter

There are two reasons why the HTML5 game developers believe that the "neuro-cat" and subsequent series of works can be fire:

First, the emergence of micro-credit, the dominant product, shows the charm of the HTML5 game and the use of social communication;

Second, the essence of the reason lies in the mature technology, mobile phone hardware is enough to support HTML5 game outbreak.

It is understood that "neuro-cat" only uses the development engine less than 1/8 function, the existing technology is enough to support moderate, heavy HTML5 game appears.

At the same time also accumulated a large number of domestic flash development resources, these resources have been transferred to the HTML5 development.

3.HTML5 game really erupts to next year, logo is medium H5 game make money

Although H5 game fire, but it did not get commercial success, "neuro-cat" access to Tencent wide point, has missed the most abundant stage of traffic.

At the same time, because the light H5 game relies on social communication, the contingency is very big, the best developer also cannot guarantee and know that the game will explode and when.

Therefore, many people also suspect that the H5 game can only stay in the amateurs stage. The developers ' view on this question is:

The H5 game really erupts in the next year, marking the emergence of moderate H5 games and relying on charging users instead of advertising to make money. Moderate H5 game can get rid of the current "neuro-cat" users sticky low problem, and as long as a piece of work appears, follow-up will be countless follow the work.

In fact, the same as the end of the PC end of the tour to the page, the first form of the page tour is the farm to steal vegetables, is based on the social platform of the built-in game, and then appeared in the medium, heavy page tour.

In addition, only moderate and heavy H5 games can be launched real commercial operation, operators can even go to a large number of ads, as long as the flow into the game to become doubled to earn back. This play may even allow game developers to stop relying on distribution channels.

It is also important to note that HTML5 games no longer rely on viral communication and advertising, so they do not impact on social platforms and do not offend the platform.

4. Micro-letters are restricting H5 game transmission, X5 engines or as stepping stone.

Neuro-Cat and the most successful batch of H5 games, its user access to more than tens of millions of IP, in order to allow many users to perceive.

But recently the H5 game has "disappeared" from the circle of Friends, in which the limitations of the micro-letter have played a role.

Some developers said that the result is the minimum a hundred thousand of IP access, the micro-letter will be limited, the method is the user to share the circle of friends in addition to their own invisible. At the same time, developers have revealed that the micro-letter standard is actually 200,000 IP.

The developers believe that the micro-letter to do so, is tantamount to HTML5 game for a far less than the previous ceiling, developers have been very difficult to do a very influential HTML5 game. The developer's response is to change the domain name of the game, and to fight the micro-mail guerrilla warfare.

For the micro-credit limit H5 game, people familiar with the situation said that the micro-credit limit HTML5 game is also a reason, many H5 games access to many adult drugs and other ads, the product experience has impact. In addition, micro-letter to the flow of micro-letter has been very cautious, micro-trust platform for a long time is not allowed to add outside the chain.

It is understood that the micro-letter to the HTML game has a set of plans, including how ads access, operating norms, and more is the technical standards of things.

The interesting thing is that Tencent's browser department recently released the X5 engine, which will also be applied to micro-mail-built browsers. Developers have revealed that the X5 engine technical standards are also micro-letter technical standards, and X5 engine is also highly concerned about the H5 game, perhaps the X5 engine will be H5 game in the development of micro-credit key.

5. Mobile End platform-level products are concerned about H5 mobile games, the ecology is being established.

"Neuro-cat" from the micro-letter, the Giants are now very concerned about HTML5 this piece, are actively engaged in cooperation and joint development.

It is understood that, in addition to UC browser, Tencent X5 and other products, other mobile products are also concerned about HTML5 games, and actively engage in external cooperation, including 360 will be based on mobile phone assistant, Millet based on MIUI (responsible for the game of Millet Mutual entertainment belong to the MIUI department), Tencent's idea is to use the H5 game as a game demo version.

But relying on non-micro-credit platforms for H5 games, medium game is an important threshold, a developer said, H5 games do not rely on the micro-letter of the social chain of communication, it can only rely on advertising drainage, but the advertising drainage used in the light H5 game on the stability of compensation, can only be medium and heavy H5 game operation means, This goes back to the question of the previous article.

At the same time, large game companies have started to project HTML5 game development, Tencent Mutual Entertainment, Burson interaction and so are beginning to play the game development, touch-control technology HTML5 game development engine has recently begun to promote.

Just as the PC side of the page swims on the end of the tour, around the HTML5 mobile game, a related to advertising drainage, game technology, game development, game operation and other industrial chain is being established.