Hu Nio, vice president of Hangzhou Sky Network, made a keynote speech

July 30 News, the China Games Business Congress SNS and Social Game Forum is held today in Shanghai International Conference Center.　　The following is Hangzhou Sky Network Technology Co., Ltd. Vice President Hu Nio to do keynote speeches.　　Hu Nio: My topic-grass roots is the root of Sociai game. The most fundamental problem of SNS is the interaction between users. The traditional 6-degree division is the same, two unfamiliar users, through 6 people will be able to understand. All SNS are developed based on this theory. At present mobile SNS inside mobile phone users more and more, China's mobile phone users more than 700 million, internet users close to 300 million, I think the end of this year mobile internet users will certainly exceed the Internet users. Mobile phone SNS Development will also be very very fast.　　The entire marketing aspect also carries on the integration, each kind of profit model in the handset aspect will be much more than the internet aspect. Mobile SNS We think it is divided into three levels: from the user level, mobile users are the core and foundation of social networks. The second block is the community, the behavior that users use to maintain and expand. Finally, the application and content. I mainly talk about online games.　　The most superficial part of SNS system is to enhance mutual interaction and stimulate user topic. A quick introduction to Hangzhou Skye Company, is currently mainly to do mobile internet platform, there are more than 500 employees. Some offices throughout the country. We do a lot of domestic first, mobile games is very high, the domestic new market we accounted for 50% of the market. Cover most of the underlying chip platforms. Finally, we say a number, at the end of our single section of the Sociai game monthly income of more than 4 million.　　Do Sociai game the most essential is to make money, we have more and more partners here to make money. The most important thing I really want to talk about today is the real understanding of users and our views. Who knows the user best? I think it's very difficult to really understand the user. Through a number of ways: quantitative research, stereotypes research, users do a very detailed research, including telephone interviews, focus interviews, in-depth interviews, accompanied by shopping. What conclusions do you draw? At present, the mobile Internet in the field of male users accounted for 78%, female users accounted for 20%, what emerged? In Sociai game inside the phenomenon of Simon is getting worse.　　The monk has less meat. Another is the size of users, more than 60% of users under 25 years old, which is different from what you see. Total Basic user classification for average workers, students, and unemployed people accounted for more than 80%. What services should this group of users provide? I think we should all talk about it.　　In terms of user distribution, including the east, the north, the south, as well as the southwest distribution of relatively uniform, user-scale coverage throughout the country. There is also a feature, what is the income of these users? Each user monthly income of less than 2500 block accounted for 60%, everyone's income is relatively low. The second point of view is that the probability of a year is 50%, which meansHalf of the users in this room are switching to a mobile phone for a year, and China has 700 million handsets, meaning 350 million users will change their phones.　　This is a stereotyped survey, including accompanying shopping we have done. This user is actually a carpenter, we will ask the user what you usually like to do, the user said play mobile phone, is sleeping. It may not be the same as any of us here. Second, are your circles predominantly male? He said we were decorated, like water electricians, predominantly male. So the demand is very clear. Summed up this user: First, there is time to play games, no entertainment, he also very much want to break through his circle, very eager to make friends. And now there is no well-known platform, or game to provide users, he is very much want to have a safe, brand to provide.　　This user is actually very cute. I have just introduced this person to you, this person is our research person. He is about 29 years old, Anhui Huangshan people, in Hangzhou, is carpentry, his monthly salary is about 2000 yuan. Buy a mobile phone is about 800 of domestic mobile phones, mobile internet network age is about 3 years, each month is 70, but the cost of playing the game is 80, over the call costs, there is no fixed time to rest. His hobby is playing cell phones and sleeping. His greatest pleasure is playing the game.　　His favorite is to make friends, make girlfriends, play cool game, when the boss feeling. Sociai game actually everybody talked so much, where is the user? Everyone feels better, right? Users are also relatively white-collar type, or the status is relatively high. Where do I think the Sociai game's user base is? Everyone is thinking clearly. Second, Sociai game this product is not satisfied with this group of users. I know that our user base and other companies are completely different, we have covered the national mobile phone nearly 1/3 users, what is the service in the end? There is another: experience to meet the needs of users. They are wondering if our products will satisfy them.　　These games, these networks are not a certain brand to make so many users trustworthy. Finally, there are three points of view: one, I think grass-roots, straw is the root of Sociai game. You must believe that this is the dearest, most lovable user and God. Second, entertainment, fun, play is the basis. We must follow these views. Third, in Sociai game must have the feeling of being boss.　　When the boss felt that the game should have been more successful.　　Thank you! (Edit Zhang Xing)