Huan Network and Venture report: TV system development focus on multi-screen interaction

Absrtact: August 16 News, recently, Tcl and Sichuan Changhong and other home appliance manufacturers jointly funded by the Huan Network technology, together with a number of venture investment and industry organizations issued the "2013 Intelligent TV Industry Analysis strategy Investment Map", the following is the full text of the analysis report: Operating system Layer 1, cross

August 16 News, recently, Tcl and Sichuan Changhong and other home appliance manufacturers jointly funded by the Huan Network technology, together with a number of venture capital and industry agencies issued the 2013 Intelligent TV Industry Analysis & Strategic Investment map, the following is the full text of the analysis report:

 

Operating system Layer

1. Support for Cross-platform application development tools

 HTML5 technology standards based on television

 Adapt to multi-screen interactive use, interconnection and application development environment

Optimization of 2,UI and UE

 Perfect combination with operating system

 Fast and convenient operation

3, operating system customization

 Meet the needs and habits of TV users

The improvement of DTV module

Platform Layer

 

Platform layer: Advanced Advertising system Platform

Value analysis: The construction of advertising platform will bring great influence to the whole TV advertising field, but the complexity of the industrial chain needs a long period of input and cultivation.

 

Platform Layer: Hybrid TV

Simultaneous transmission and interaction between broadcasting and broadband

Revenue Model:

 Sales revenue of new terminal products

 Interactive Business new revenue

 Content Value-added Services revenue

Value analysis:

Terminal manufacturers can penetrate into the video broadcast and other related fields, participate in the standardization of the whole industry, platform business planning and operation, after a long period of integration, gradually grasp the value chain of interest distribution of the right of discourse.

Platform layer: Real-time user behavior analysis platform

Value analysis: Based on the large data analysis of intelligent TV user behavior, this paper provides a basis for business planning and operation, advertising value and data analysis service through the insight into user behavior.

Real-time massive user data, including data visualization technology, large data analysis technology, affective analysis algorithm, it can support:

 Support business operations and improve operational quality

 Support ADS, recommendations and other products of accurate delivery

 Providing data services to third parties

 Provide data analysis technical services

Engine layer

• Artificial Intelligence

• Multi-screen interaction

• Smart Recommendation

• Video Analysis

Engine Layer: Artificial intelligence

Value analysis: To the Third-party application developers to provide API interface, SDK development package, through the introduction of artificial intelligence engine, enhance the intelligent TV man-machine interaction, open up "intelligent" TV application field, realize value-added income.

 

Engine layer: Multi-screen interaction

Value analysis: Multi-screen interactive media content across the screen consumption as a demand, set up a new link of content transmission consumption, provide users with a new experience of cross screen consumption, cross screen interaction, content-driven multiple-screen interaction and even multiple-screen program form will greatly enhance user participation, which is the basis of future income model.

 

Engine layer: Intelligent recommendation engine

Intelligent Recommendation Engine: Refine program content granularity, according to the user's interest and viewing behavior, intelligent recommended users interested in the content of the program, this function will be the future of smart TV embodies the core functions of personalization, and through technology sales, data operations and other ways to achieve profitability.

 

Engine layer: Video analysis engine

Value analysis: Video analysis engine, the depth of media content description and Intelligent Semantic Search has a great role in promoting, can further enhance the relevant value-added products, accurate orientation, to achieve the value of ascension. In-depth understanding of video content, especially the management, analysis and correlation of video metadata, can provide in-depth support for data support services such as Intelligent TV recommendation system, EPG, etc.

Video Analysis Engine:

 Real-time video streaming data processing

 Video Data structure algorithm

 Distributed crawler Technology

Contains：

Video Analysis technology Service (authorized +saas Service)

Operating Value-added services

Support video recommendation engine and advertising system platform launch

Business layer: Live related business

 

Business layer: On-demand associated business

1, on-demand service, live experience: Based on the user's history of video-on-demand data and social network data, generate a channel list, or background edit topic list (Bean column), to achieve dynamic carousel.

2, personalized user channel: Users according to their interests, in the whole network search video content, edited into personalized exclusive channels, to achieve dynamic carousel

3, the intelligent recommended on-demand service: The user is watching the video analysis, intelligent recommendation related on-demand content.

4, Video Magazine, readable video: The deep excavation of the popular film and television drama business value, to meet the user's demand for the actor apparel products, the situation to stimulate the desire to buy

Business layer: Game business

Value analysis:

1, because the game in the TV screen on the adaptation and use of poor experience, so the simple aggregation type is not strong, and high-quality transplant and development-oriented enterprises with financial investment potential.

2, game props charging mode

3, Activation code charging mode

 

Business Level: Education business

 

Business level: Healthy Living business

 

Stores and ecosystems

 

Hardware, Accessories