Huawei Liu: End-to-end Cloud Synergy to create the best gaming user experience

Liu, vice president of Huawei Terminal Cloud business

News and technology The eighth session of the global mobile games and channels conference held in Beijing on April 10, the conference will be "dry goods and contract" as the theme. Huawei Terminal Cloud Business Vice President Liu in the speech from the mobile phone manufacturers, hardware point of view how to do the game, how to make the user experience the best game, while allowing the entire industry can make money.

The following is a transcript of Liu speech:

Thank you very much for the above network to provide such a platform to communicate with you today. The theme I'm talking about today is the end-cloud synergy to create the best gaming user experience. We are from the mobile phone manufacturers, hardware point of view how to do the game, how to let the user experience the best game, while allowing the entire industry can make money.

I first put Huawei terminal in the last two years on the phone some of the results to give you a brief report, throughout the past two years from 2011, 2012, we have the entire shipment of about 50 million units, in the last year is 32 million of the shipments, in this year we have the entire plan to 50 million units worldwide, For 60 million, at home about 30 million of shipments, which is the whole mobile phone growth situation.

In addition to report to you, in addition to hardware, we will release a Huawei developer Alliance this year, a total of about May this year, the future preparation and the entire industry chain partners, in more than 140 countries with more than 500 operators, for our entire history of the cumulative shipments of nearly 300 million terminals, After life cycle services, that is, these terminals are not isolated devices, it is with Huawei's entire cloud center is connected, we want to work with all of these 300 million online terminals, in-depth commercial mining, to produce more value.

Of course, the game was very hot last year, 2013 is a big outbreak of the year, we want more in Huawei's existing terminals inside, how to do the depth of game users digging, so that this is our entire mobile phone terminal overall situation, we now have all of the networked Huawei equipment to do a user analysis, We released last year, the glory of the four Core, is released last year, the pattern and the millet pattern is the same, its game user properties are very high, online users download, daily, daily, active retention are very high.

In addition, we have several key models, such as telecommunications C8812, C8813, these mobile phone user game attributes more emphasis on a number of lightweight leisure games, while there are some card class game, this property is relatively strong.

Based on our existing mobile phone users, under our own payment plug-ins, every month now there is about 60% of the growth of water, monthly water to about 5 million, while the weekly growth rate is also around 60%, the trend of growth is not bad.

This year there is a very important goal, we hope that through the application of Huawei's Developer Alliance Open platform, can be on our platform to create a monthly income through tens of millions of water in such a single game.

What are the specific means? We are now the largest of our own application market, the current number of registered users is 40 million, about daily life is 2.5 million, daily download around 4 million, this is the current largest application distribution platform. At the same time this year we also began to focus on pushing a game center of our own, the game Center is now installed has 10 million users, daily active 1 million, daily average download about 1.5 million, this game platform is our focus this year to build the game distribution platform.

In addition to the standard application store and gaming platform, this may be compared to a number of Third-party platforms, these two platforms now data is relatively small. But as the terminal manufacturers, as equipment manufacturers, we have some of the lower level of capabilities and services ready to open up, now all the capabilities are not used, is that we have a at the bottom of the connection with the device push service, the push service it can display a variety of forms, including message boxes, Full screen display and so on, this is a very good promotion and operation of the means, this year we will be such a means and ability to open up, with the game partners, including the game platform manufacturers do a deep joint operation, hope that this way to the real mobile phone game hidden value of mining out.

Now the whole amount to report to everyone, we have a total of 25 million of users, the number of activation of the daily connection is 17 million, so what does this figure mean? We assume that there is an operational activity for the game, and I can notify all 17 million of Huawei's mobile subscribers within an hour, This conversion rate is a very good tool as long as the operational activities are reasonable and the quality of operation is high enough.

In addition to this push message, we also provide 46 storage distribution points across the country, and then have 600G bandwidth such distribution capabilities, to help game developers not only to promote the game, you can based on such a storage platform, you do not have to build the Download Center and CDN Based Distribution center, Completely on our platform, we download, storage distribution, all can help you finish.

Another important thing is that we have a bi system in the background dedicated to mobile phones, it will be for our mobile phone to do a portrait analysis of the user, we will describe the network at the same time 25 million users, which users prefer light casual games, which users prefer heavy games, which users prefer card games. So this portrait of the user can help our game to develop a better, more accurate way to recommend the game to our end users.

There is also a means, in addition to distribution, there is also a very important one is to pay, the morning moved Hangzhou general also said, mobile open payment ability. As a terminal manufacturer in the payment of this piece, we are more with the industrial chain upstream and downstream cooperation, including mobile, unicom, telecommunications, the three of the payment code, in our side of the platform has been fully integrated. At the same time we have a third party payment, including such as the Shenzhou pay, Tenpay, Alipay all finished. What will be the better way to pay in the future? It is based on the secret of credit and debit cards, the possibility of payment in two steps, which is our next priority to build, our payment platform is very distinctive things. At present, we have completed the docking of all major banks, including UnionPay, the future users in the payment based on credit card, as long as the input card number, two steps can be completed, this I think is next to our light casual games or heavy games, a very good means of payment. At the same time pay a rate of less than 3 per thousand, which is our future in the payment of the focus on building capacity.

The above is based on the manufacturer's point of view, we are able to provide some resources for game developers, payment and include some promotion, and this year we will try some new models. We will do this single generation of operation, we have also found some games, preliminary look good effect, today we can show you a video clip.

This is the first time that we are prepared to try this year, we are the first one to do this game agent, we also hope that with the industry, including a number of game platforms, we also hope to form the way of this alliance, we have to promote.

The last piece, I have been listening to for about a day today, I think we are now whether from the original end of the tour, the page to swim now to the hands of the play method, is basically the old routine, what MMORPG such things, so we as a terminal manufacturers, we hope that the ability to help game manufacturers to do some innovative means. So we will this year to push such an accessory, this is a mobile phone partner, mobile phone partner What? can be used for many screen games, this is our play method of multiple screen games.

For example, we're like racing games, on the phone screen to play the feeling or small, we can completely do real-time synchronization, time delay is less than 0.03 seconds, put on the entire TV screen, or the play method of body feeling, but the visual effect will have a great impact, there are great changes, Completely based on the TV 55-inch or 45-inch so go play. This we feel to the game from collection to the computer, to the television, three screens can get through, this is our future to provide a multi-screen sharing ability, hope to have this ability to help our game developers, develop more new play method, make more money.

At the same time there is a sense of body, all mobile phones can now actually be used as rocker arm, can be used as a handle instead of the original Wii, XBOX, we already have some hardware capabilities, you can let consumers enjoy the depth of the game machine in the home experience, this is what we want to say in the traditional hands to play the law, can provide more ability for the enterprise of the Hand tour, do some innovation in the field of game.

The above is my share, thank you.