Huaxi Village Rich three Sun Xiyao: "My grandfather wants to do it Empire"

More Play Network News "pressure is not small.　　"24-Year-old Sun Xiyao gently to the Times weekly reporter spit out four words. The Wu, the youngest son of the incumbent secretary Xie, the former Communist Party secretary in the first village, has Sun Xiyao the industry's attention to the behind-the-scenes push behind Huaxi's (000936.SZ) IT business empire.　　If successful, the identity of the three generations will cover up some of his efforts, and if unsuccessful, the pompous label will automatically match the rich generation. Sun Xiyao is not confident, but very thoughtful. In the animation, online games, this September, he and Guangzhou Golden Toad Software Research and Development Co., Ltd. (hereinafter referred to as Guangzhou Golden Toad) Cooperation, borrow Yi PhD E-book brand, quietly into the electronic reader industry, the Huaxi it Empire paving the road. "Do it step-by-step."　　Sun Xiyao smiled modestly. Build an electronic interactive platform "It's not a whim.　　"Wading in the field of E-books is Sun Xiyao planning for a long creative industry." While China's E-book reader market has just started, sales have grown alarmingly. In only one year, the market size of E-books jumped from 800,000 to 3 million units. Sun Xiyao sniffed the business, but was plagued by Huaxi's lack of resources and technology to accumulate in the e-book industry.　　Sun Xiyao to The Times weekly reporter frankly, it is because of the Yi Doctor brand maturity, prompted him to throw the olive branch to Guangzhou Golden Toad. Guangzhou Golden Toad engaged in electronic reader industry for many years, its brand "Dr. Yi" electronic reader, at home and abroad has a higher visibility.　　"Yi Doctor" the mother of Guangzhou Golden Toad on September 1 will be easy to transfer the doctor's brand in Guangzhou Huamao Doctor Limited (hereinafter referred to as "Dr. Huamao") operations, the company by Huaxi and the Golden Toad Software joint venture. Guangzhou Golden Toad Chairman Yang told Times weekly reporter, Golden toad master Hua Mao Yi 60% of the controlling power. "Huaxi's brand and vast channels are our strengths. "Sun Xiyao is not shy of Huaxi's short board on E-book technology and branding," The Golden Toad is responsible for product development, and Huaxi focuses on terminal sales. Sun Xiyao has been busy since wading e-books. At present, he has with the Jiangsu Phoenix Media Group and the Press and publication administration to discuss content copyright matters. "We want to build an electronic interactive platform through which to inject content elements into e-books," he said.　　Sun Xiyao understands that content is the core competency of future e-books.　　After cooperating with Dr. Yi, Huaxi will set up the China-Mao Creative Industrial Park in Suzhou, build the first Digital Publishing institute in China, and set up a digital publishing base of tens of billions of yuan industry. Weave Huaxi's IT network 83-Year-old Huaxi's old secretary, Wu, had led Huaxi village from agriculture to a traditional industry, and gave his son Xie the baton of Huaxi. Xie has injected a third industry, such as financial services and tourism, into Huaxi, and "This part of the profit contribution rate has reached 30% last year."　　"Xie is hard to hide. Today's Huaxi village has extended to the third generation of Sun Xiyao in the hands of the halo of their fathers, led Huaxi's third transformation, in this inexperienced 85After all, it's really "stressful". As early as a few years ago, Department minister Li came to suggest that Huaxi should be transformed. "Investment chips, anime, online games and E-books, Sun Xiyao The IT industry layout of Huaxi Village, in order to implement the Li proposal," The original steel, textile and other traditional businesses accounted for more than half of Huaxi's output, then gradually shifted to financial services and tourism, the future IT industry will be Huaxi's fourth-largest industry "The fourth industry that Sun Xiyao said is beginning to prototype. In addition to the E-book business, in the chip field, Sun Xiyao investment of Kai Road Granville Company, has been the national "863 plan" special funds and local government project funds; In the animation field, Huaxi and Jiangyin state Movement Cultural Media Co., Ltd. launched the animated film "Happy Run", the 13th annual Huabiao Award for the Best Animation award.　　In addition, Huaxi Village's first online game "vampire" is in beta, October can be to the market, and Huaxi's online gaming company Xuzhou Sheng Fung Software Co., Ltd. has also been 3DMMORPG "81Keys" in mainland China's exclusive agent operation rights. Although the net swims, the animation and so on Sunrise industry by me helm, but the real proposal layout it empire, is my grandfather. Sun Xiyao told The Times weekly reporter. Wu is still quietly guiding the whole of Huaxi's planning. "Grandpa's open-minded, thinking with the times, he has been supporting us to open up IT industry." "Sun Xiyao bluntly high profit is the driving force of Huaxi's IT Industry," 2009, Huaxi's annual output value of 50 billion yuan, profit of 3.5 billion yuan; in 2010, Huaxi's output will not change much, but the estimated profit can reach 5 billion yuan. "In fact, Sun Xiyao's ambition is not just the linear distribution of the IT industry, he's going to weave a huaxi it network." "We are working on an electronic interactive platform that can chain all the businesses to get through and integrate the IT industry." "Sun Xiyao a step-by-step vision of the future of the layout," In addition, we will also promote the Huaxi development of the Internet. Interactive platform and the Internet of things will be two lines, but the focus will fall on the electronic reading platform and the gaming industry.　　"The idea of Sun Xiyao in the next three years is an endless vision, but it's not easy to dream of real reality," he said.　　At present, online games market is not as popular as before, animation, chips, E-books and other fields of the pioneers have formed a mature market, Huaxi will break through, it is inevitable that a tough battle. Huaxi's it layout, similar to the Shanda network. The Grand platform is still in the initial stage, the industry is not optimistic about the late start of Huaxi village. "Choosing to work with some professional companies is one of our business models." "With the Guangzhou Golden Toad to work with the E-book project somewhat similar is that the Sun Xiyao preference for complementary resources model, which is huaxi different from other IT companies unique model." "Huaxi's IT industry is just starting to borrow other companies, and it will take advantage of the resources of the traditional industries that Huaxi has accumulated over the years." "Chips, anime, online games, electronic books, including interactive platform, each industry is not the same." The more complex a company is, the more fragmented its business is,And not easy to control. In this case, the Sun Xiyao of management experience is not worried, "Huaxi's dozens of companies, dozens of types of business, for decades to maintain a wing, we can." "Huaxi's entire IT operations team has 40 people, although Huaxi's it layout is now in its infancy, but it is" not making money yet. "In the short term, the profit contribution of the IT industry will not be easy to highlight the entire income of Huaxi, and will only be met in the next two or three years." Sun Xiyao conservatively estimated. (Edit/Zhang Xing)