Ignoring the advantages of no shortest operation chain

There is no doubt that in the 2013 Tech circle the annual hot word is micro-letter .

There has been a lot of discussion about the commercialization of micro-letters, especially in the fields of electricity and payment. "Subversion" and "link Everything" cheer and vision, we have a lot of emotions, but the most basic of a cognitive, many people ignore the : micro-letter in the payment field, there is no shortest operation chain advantage.

The more science and technology, the more humane. True high technology, theoretically should be easy to use, sometimes you can not perceive and perceive its existence. On the smartphone, the most direct embodiment is that the shortest operation, the least click, you can obtain services.

Micro-letter is a great application, the micro-credit in the micro-letter is pregnant with a very good prospect and a very successful possibility, but, the prospects and may not mean that these prospects and possible will be achieved.

Next, we discuss the possibility and problem of the success of micro-credit payment.

1, some people doubt that the prospect of micro-letter payment is that one of the arguments mentioned is that on the PC side, sitting on the QQ of the vast user base, relationship chain and traffic, tenpay as usual but Alipay, micro-credit payment will be the same thing?

My view is that the conclusion is slightly agreeable, but the arguments are open to question. The fact is that at present only from the client advantage, micro-letter advantage is far greater than the advantages of QQ on the PC side, on the interactive advantage, micro-letter in the intelligent terminal, there is no peer opponents.

2, micro-credit payment has a shorter operating chain advantage?

Maybe there is.

It may be that the micro-letter itself is a very open app, although this micro-letter payment is still very deep, but jiabuzhu so high open frequency, plus in the O2O scene, using two-dimensional code sweep code, micro-letter originally on the user this habit did a lot of cultivation work.

Moreover, the current micro-letter to do a little "select goods" of the attempt, by Xun to do, if the selection from within the range of shopping, the operation chain is shorter, but also only.

And aside from the above two, micro-credit payment itself, there is no obvious advantage of shorter operation chain.

3. Where is the real advantage of micro-letter payment? What role can it become in the visibility of growth?

In the field of electric business, the real advantage of micro-credit lies in the following points:

One is a select type of electrical business. For now, it can challenge a platform such as a flash-buy and a good deal, with the benefit of combining social attributes, and even making products that provide a more interesting point of integration targeted "What's worth buying".

The second is based on the social relationship of Word-of-mouth recommended purchase. As a matter of fact, the marketing of "Circle of Friends", which was once the product of some of the dealers ' training circles, is the same thing, relying on friends ' recommendation. However, it is easy to be used by a group of "marketing Dogs", and the micro-letter itself is determined to be clean and quiet, and the same content forwarding made a quiet limit, so the problem is very easy to encounter "schizophrenia."

Three, the first two are in the C-terminal. In the B-end is the public number of the enterprise service number, although there is a month of restrictions, but somehow have the foundation, can do CRM. The reason for this, without it, just because of social relations, user habits more open, accustomed to look at the information, and the electricity quotient, pay itself without a half cents relationship.

Of course, some people say, social wow, social wow! Well, you go and see what the so-called "friend Circle marketing" is. That is the way to do small and beautiful, not a big spear battle place. Yes, some people sometimes buy something like sharing, but that is the work of the Mushroom street is not Taobao's work. Also, more often, buy what things, especially do what financial action, really so people every day gongs and drums to preach it? Really want to share, through plug-ins to share to a variety of social platforms is it difficult? Do you have to pay with micro-letters and micro-letters?

So, after the first 1, 2, 33, you can probably come to the conclusion that:

A, micro-credit payment scenario advantages are clearly specific limitations.

B, visible range, micro-letter and micro-letter payment can do, exactly is the need for Ali Electric business Ecological Supplement-micro-letter friends to share the recommended shopping, it is the big Taobao ecology in order to stabilize the "Gini index", rich more flow distribution mechanism required by the social dimension.

C, micro-credit payment is a specific app, part of the scene of the functional implementation, more embodies the tool attributes.

From the ecological discussion of tool attributes, or wishful thinking that a short period of time there is a point tool value advantage will be able to reverse the win, subversion of the original payment and electricity quotient pattern, or at least, let Ma yun pants ... Friends, don't take it so naively.

And then, how do you see Ali's ban on micro-letters? This is the 2013, the biggest mobile power of the war, will also affect the future of the pattern.

Well, well, first of all, I have to be politically correct and regret this, because it violates the open spirit of the Internet. Then, I have to congratulate the micro-letter, as Tencent is a huge figure in a business, you enjoy 2007 years when the treatment of Baidu.

Ban micro-letter in reason, can consider this as the 2007 ban Baidu pirated. Principle: Chan.

Taobao department still has 14% flow from Baidu, Ali can under the determination, today will be no doubt. This is not a pique, because Ali very clear, whether the year Baidu, or today's micro-letter, itself has not been able to do their own system of highly reactive electrical business ecological capacity, the need in the pool of Ali water thirst, so kill is Ali the absolute choice of the advantages and disadvantages.

Micro-letter payment in micro-letter, Alipay can be invoked in other apps, and micro-credit payment is not yet. At least for now, in addition to the social stickiness of the micro-letter itself and the huge user base, the electricity quotient, the payment and the micro-letter itself do not have any inherent connection between the product and the original. This is not a strong combination.

Back to the product itself.

When Tencent Group PR and the outside of the road from the dry or do not trumpeter all day to clamor for micro-letter connection all the time decided that today's battle even predicted the future results. Connect everything, is a mobile phone, is a router, is a cloud, not micro-letter.

Connecting everything is not something a app can do. Micro-letter is not the OS, not even a ROM is not, calculated to reach the payment link to take a few steps? Even the micro-letter itself has to have a step out of the background.

The world is numerous and complex, the bit world is far and wide, and then everything is through a mobile phone on a cramped so small pipeline to connect? Offline entities shop, clothing, catering, beauty ... And so on, all through the micro-letter connected to the bit world, which sounds, some too simple to imagine. There is a micro-letter, and then the micro-letter payment, and then rely on it to big pay and electricity business? Tencent Electric and Tenpay, this is a little bit embarrassed Zhang Xiao long.

Smartphones can be seen as an extension of the body's sensory organs, but they need to be simple enough and short enough to operate a chain. Taxing: How can it be short enough to light the phone and turn on the camera? Ali why the cost keywords strength, spend a lot of real money, top of thousands of mockery also must want to do a cloud OS? Why Baidu also want to do Baidu cloud ROM?

OS or ROM is a future-oriented layout. Baidu, Tencent, Ali's strategic drop, the Giants have long seen understand. So, you see, Tencent is not also to engage in Tita. Future-oriented users are no longer the app that carries different services, but the service itself. If Millet MIUI launch payment, all have the opportunity to overturn the micro-letter payment.

Only the lower level, in order to achieve the shortest operation chain, the opportunity to control the future.

But to understand, to see the future, and to do is two different things.