In recent years, China's hot-scraping electricity business wind, almost swept all circulation industry

China in recent years the hot scraping of the electric business wind, almost swept all the circulation industry, and medicine, the relationship between the national life of the whole industry seems to be particularly deserted, medical and electrical business in the years after the downturn and the practitioners of the efforts to explore, finally in 2014 saw the dawn-typhoon or will attack

Recently, a lot of good news from the pharmaceutical companies, the media are competing to report the awakening of the sleeping industry. 2013, the national total medical circulation is 1.3 trillion, and the share of the electricity quotient is rarely mentioned, here I bring a set of data:

2011, the pharmaceutical dealers scale 400 million, 2012 1.66 billion, 2013 surge to 4.6 billion, 2014, I think no less than 3 times times the increase. This speculation is bold or not, and take a look at the following several major tuyere, reader again to judge.

Policy opening, surging

People familiar with the matter said: This year has been countless medical people worry about the new edition of "Internet Food and drug management measures" will be in early 2015, by the Food and Drug Administration, the Ministry of Commerce, the Health Planning Commission will jointly release the ban on prescription drug network sales, the relationship between the medical and electrical dealers throat The dawn of break-even will be expected to fall on the drug dealers who struggle to survive. It is reported that this new regulation, will also involve a third party trading licences, B-type pharmaceutical wholesale enterprises licensing requirements and the threshold will be greatly reduced. At the same time, the city government in recent years is also in response to market trends, have held high "market-oriented, government-led" banner, a hurry in all over the launch of the electric talent training base, E-commerce Support Fund and other infrastructure work. Chengdu, Sichuan, by the Chengdu Municipal government departments of the administration of Jinniu District to promote the introduction of the capacity of the medical and Health City officially settled Jinniu District, rumored annual sales will exceed 30 billion. Regardless of the outcome, this is a rare government-driven posture, the Chongqing drug Exchange is the government's strong impetus, the achievement of one of the achievements of the pharmaceutical electricity Business rookie, founded in 2010, in recent years in the pharmaceutical and electrical business out of the limelight.

The Internet barbarians are already standing at the door.

There has always been a dispute between the pharmaceutical and electric dealers: blue ocean? Sea？ And for 2014 years, internet giants are in this area:

Ali 1 billion acquisition 95095, and then quickly docking 95095 and days of cats, now 95095 Web sites, has been reborn, ready to send, estimated double 11 this year, will have a decent performance. At the same time 95095 also related to another medicine industry customs password: drug electronic Regulatory Code, ambitious, can be seen;

Tencent also not idle, 70 million received clove garden, and then 100 million to find a registered network, plus the country's largest social traffic, is to piece together how the big kill device, we will wait and see;

Jing-dong, Dangdang, No. 1th Shop has already had their own "pharmacy", the action is not so fierce in front of the big guy, but the strength can not be underestimated.

A hasty transformation of traditional medicine giants

Now that the Barbarians have come, the bully of the medical profession cannot sit idly by.

Chinese medicine Group, Kyushu Tong, Harbin Drug, Ren, tasly, diving Medical, consultation Prudential Medicine online, to Ridge medicine and other traditional teams, how to sit, whether passive or active or not. In the past 2014 years to raise flags, recruit, save money to save food, is bound to stick to this fertile land.

In particular, this group of old drug Enterprises, Kyushu Pass 2013 published data, the annual sales of nearly 30 billion, but the scale of only 1.2 billion--as the first batch of domestic test water medicine electric dealers of traditional medicine circulation enterprises, whether some acclimatized?

Mystery player, overtaking the corner?

Behind these big guy stalwart figure, hidden some "little fellow", they are small, but full of vigor.

Sichuan medicine is easy to buy (combined with longitudinal medical network), on-line online sales of more than 3,000, less than half a year, sales exceeded 30 million, according to people familiar with the situation, its membership and sales growth rate of more than 70% per month, its operations team members less than 25 people, the average age of less than 30 years, the typical 80, 90 Entrepreneurial team. In less than six months, the company's reputation in Sichuan and neighboring provinces.

Is it a trick of the capital barons, or is it the natural instinct of the natives of the internet to produce chemical reactions?

Carrying a variety of curiosity, the author to the audience to solve some of the veil: drug-free purchase is Sichuan-affiliated pharmaceutical E-commerce trading platform, combined with the annual sales of medicine 1 billion, in the pharmaceutical wholesale sector, is not big guy. is also a traditional enterprise transformation of the Internet story? NO, interesting stories are much more than that, drug easy to buy the CEO is only 29 years old, careful observation, its official website of the promotional activities, there are some slogans: "XX month to promote, in addition to customer service, all take Away", "XXX month, to a peer dare not to copy the price war", the young breath blowing, This is not uncommon in advertising propaganda on the platform of Pharmaceutical and electronic business. The courage of the leaders, who dare to launch such a young team and put them in the strategic transformation of the enterprise, is also very good. I was fortunate to observe the business plan, 3 years to get no less than 50 million strategic investment, for the construction of the national drug circulation highway, lofty ambitions. At the same time, the plan for its business model and profit model, as well as market size, the three-year logical calculation, a lot of the year "to catch the United States," the boldness, not let the author feel Goson. Some people say that "most entrepreneurs tend to be overly optimistic and confident at the beginning of their start-up," and I think this is mainly for young entrepreneurs. But the author believes that self-confidence is the foundation of entrepreneurship, optimism is entrepreneurship is the charm, which itself is not wrong. This group of young people has their own unique way of thinking and behavior, may be controversial, especially such a "miracle" occurred in such a "closed" industry. But the beginning of a smooth, rapid growth from its data response is benign, in the future on the road, although the Tigers are everywhere, I think the spectators and do not have to worry too much, calf, existence is reasonable, and see them slowly deduction.

The other is the Jin Lida of Jiangxi, the hardest to get in a card in 2013, it miraculously obtained a third party drug trade qualification certificate, reportedly behind the Chinese Licensed Pharmacists Association figure, the website on the line, sales soared, professional people do professional things, perhaps this is not related to the Licensed Pharmacists Association.

Fast and Easy Czech Republic, 2007 to obtain a card, after 7 years of hard groping, incredibly in this year, join hands with China peace, medicine + insurance will also be a beautiful scenery line.

Many people will say, the pharmaceutical industry shuffle, the difficulty may outweigh any one industry, medication safety, medicine circulation link shortening, industrial enterprise rectification, comprehensive medical service and hospital gray area clean up, each will be can not be neglected subject. E-commerce may just be the trigger for this industry change, anyway, we are hoping for some hope at last. An expert once said: "Choose a way to go, far more than in situ, even if this is a wrong way", the road is the people come out, we and look forward to this change feast, the 2014 is nearing the end, the pharmaceutical electric business has been hanging up the audience's appetite, 2015, look forward to the official release of this historical blockbuster.