In the accumulation of film and television drama, the video network has been ahead

Abstract: In the film and television drama accumulation, the music network has been ahead. "The key to the success of the video network is not to enlarge the user flow, but to attract a few users with high requirements for the quality of the videos." Liu, senior vice president of the video network.

After several years of fighting, originally thought that 2009 will be video site integration Harvest year, did not expect not only did not harvest, but ignited a lot of flames. "A domestic famous video website leader laments." Indeed, just the past 2009, the domestic video website big guys not only did not see the profit, but attracted a group of wolves. NetEase Joint excited online line video channel, four major portals in the field of video formal gathering; Cntv with the national team vengeance momentum turned out; Cool 6 into the grand door, Youku, pplive respectively get another round of huge capital injection; Baidu set up a video site, the March 2010 officially launched ...

After a group of lively, in the face of the future billions of of the market, the video site will go where?

Is it free or charged?

2005, The imitation of the United States video-sharing website YouTube, China has the emergence of Tudou, Youku, 酷6网, such as a group of video-sharing sites. Two years later, just as they pk off other small and medium video website, consider oneself become the video oligopoly, but found that the two years a steel coins did not earn, the investor's money is spent almost, but we still believe that the profit of the spring is tomorrow. Two years later, YouTube, the originator of the video-sharing challenge, has been profitable when YouTube is still in the making of a profit. But in the domestic, the popularity is far below the Youku, the potato's music vision net, after 5 years genuine film and television drama accumulation, has been profitable for two consecutive years.

Not long ago, Hulu, the second-largest US video site, announced that it was considering introducing a fee-based service that would pay 4.99 of dollars a month for users who wanted to watch the season's TV series; coincidentally, YouTube then said it would start testing a video rental service and would try some video-paying businesses in the future.

In fact, the toll model in China has already had the first crab-eating people. As early as the current China's three video site Youku, Tudou, 酷6网, before the establishment of the network in October 2004, the original "genuine + charge + advertising" mode, has realized the profit.

According to music Network senior Vice President Liu introduced, and Tudou and other types of video-sharing sites, le Vision Network was established at the beginning to become China's largest film and television drama release video site. After 5 years of accumulation of copyright, le Video network already has 40,000 episodes and more than 3,000 movies, got the domestic about 60% of the most popular film TV series Exclusive network copyright. After more than 5 years of groping, the network formed its own unique profit model: will pay and free combination, pay mode mainly by the film and television play online distribution revenue and corporate membership service fee income, free mode mainly by Internet advertising revenue and online games joint operating income.

is "genuine + Free + advertising" or "genuine + fees + advertising"? Which is more suitable for what kind of video site, the home is calculated, the market will give the answer.

Network copyright scramble for consensus

According to U.S. data, Hulu accounts for nearly 20% of the US video advertising market, while YouTube, which has a higher flow, remains a huge loss. The analysis points out that Hulu's share of advertising revenue is much higher than the share of users, suggesting that advertisers are turning to the legitimate network video platform. Hulu's success relies on getting content from the National broadcasting Global and Fox broadcasters, as well as working with more than 80 content producers such as Sony, MGM, Warner Bros., Lion Gate and the NBA.

And at home, copyright last year has become the biggest annoyance of each video website. The Anti-Piracy Alliance of 2009, an endless tort lawsuit, the war of words between Charles Zhang and Koo and the huge cost of purchasing are just the beginning.

The copyright issues facing Chinese peers are more complex than Hulu. The United States of television content resources relatively concentrated, while in China, content providers are numerous and dispersed, production companies have hundreds of, the audience's taste is equally dispersed.

In the future news information, Cntv undoubtedly has a strong advantage. And in the accumulation of film and television dramas, Le Vision network has been ahead. "The key to the success of the video network is not to enlarge the user flow, but to attract a few users with high requirements for the quality of the videos." Liu, senior vice president of the video network.

Liu Introduction, the music network from the inception of the original is its own funds, investment is very cautious, each part of the investment will earn back this part of the money, and then the next round of input. "So, we created a ' charge + free ' model, not just increase the pressure of broadband and server. ”

Obviously, from 2004 to 2010, 6 years of exploration, the network has found its own way of profit, and peer competition in the opportunity to occupy.