In the first half, the real sales revenue of Chinese game market is 24.84 billion RMB

according to China game Industry Report, first half, China game market actual sales revenue of 24.84 billion yuan, after a brief rally, the growth rate of the entire industry again to stabilize, which also marks the Chinese net games The market will gradually enter a stable period.

In the above market environment, the number of products to win the traditional model has come to an end, the brand has become a game of products in the hundreds of similar products each year to break through the booster. Many leading enterprises in the industry began to introduce a global range of high-quality IP with a wide impact, the perfect world to obtain the well-known anime "Holy Warrior Star" of the right to adapt to create the first genuine Holy Warrior theme game. The Travel Clan Network cooperates with Disney, puts Donald Duck, Mickey Mouse, Goofy dog and so on the classic image to bring into the domestic homepage game.

Occasion Advantage IP from domestic to global

Occasion Advantage IP, is the network game has always been effective pull a new way, the domestic is most commonly used in Chinese traditional culture related works, such as four famous classics, Jin Yong wuxia novels, network literature works.

According to incomplete statistics, the market on the four famous classics for the background of the network game has been more than hundreds, clients such as "Dream West Tour", "Chibi", and so long have a fixed fan group, web games, "Ao Heaven and Earth", "72 change", "Big general" and so on in different eras have received a large number of players attention. The Three Kingdoms theme also holds red Card Class page Tour "Three Kingdoms Kill".

Jin Yong Martial Arts works is another one is borrowed the most IP. The reporter understands that, in the client net swims the domain, the 9 big works which Jin Yong has already been divided up, in the page swims the domain, like "the Master of a generation", "the Hero biography" and so on product also quoted Jin Yong's works many classical elements, has won the massive fan.

In recent years, popular online literature has also been welcomed by the vast number of online games developers, the client online games, "The immortal" has been a perfect pillar of the world's products, the Web Game "mortal biography" has also imported a large number of the same name of the users of literary works.

Advantages of IP Resources for online gaming products bring a large number of potential users, but with the continuous development of industry, these domestic advantages of IP resources, the drawbacks gradually highlighted, first of all, the advantages of limited resources, with the subject matter, with a large number of background products, and product quality is mixed, to bring the players a choice of difficulties. Secondly, due to the limitations of regional culture, domestic IP is difficult to achieve the same high degree of attention in the global market. This also lets the domestic original enterprise starts to try to seek the superiority IP in the global scope, seeks the future breakthrough.

The perfect world has obtained the classic animation work "The Holy Warrior Star" The reorganization right, has become the client swims the domain first to attempt this mode the enterprise. In a large number of reference to domestic high-quality IP based on the web game companies also put the vision of the global scope.

During the ChinaJoy, the tour network to the players issued a genuine Disney surrounding works, and released the latest web game products "back to Mickey Town." According to sources, the travel network has worked with Disney, the world's leading animation maker, to become the only partner in the Chinese market.

Superior IP to partner high requirements

The Advantage IP resource can bring higher attention to the game product, but it also put forward the higher request to the game enterprise. The Perfect World Interactive entertainment president Zhouqi when talking about "the Saint fighter online", said, "The Holy Warrior Star Vector" the original author car Tasaki Tanaka teacher and set the British society to this section of the net swims the work to put forward the very high request, also with the perfect world completes the partial creation together. Whether it is the original restoration, or re-creation part, the perfect world has been repeated changes, and strive to achieve excellence.

ChinaJoy during the period of the Mad Travel Network and Disney reached strategic cooperation, the future will also face this test. The Travel Family Network CEO Lynch said, the Tour family network in the domestic swims the enterprise has maintained the high research and development level, its game content, the play and the picture expression is also the same industry leader. A number of world-renowned enterprises have been concerned about the tour, and hope to reach a deeper strategic cooperation with the tourists. Each game of the Tour clan is better integrated into the culture, therefore, in the full use of IP resource advantages, the tour has a very good experience.

Industry insiders said that the global advantage of IP can ultimately and domestic online gaming enterprises to reach the intention, itself is a partner comprehensive strength of a recognition. This is why international well-known works of the right to adapt and the right to re-creation is mostly concentrated in the hands of strong enterprises.

Re-export of global cultural integration

Online gaming enterprises in the global advantage of IP resources to restore and recreate, but also take up the global cultural integration of innovation and output responsibility. Zhouqi, president of the perfect World Interactive entertainment, said that animation and online games belong to different forms of cultural industry, they must be able to express the core spirit of the work, to convey the positive cultural value to the audience.

"Partnering with superior IP resources is a process that will perpetuate and recreate the classics, not simply doctrine," says Lynch, the CEO of the Travel network. Developers need to fully understand the spirit of the original works, and the current environment, and eventually integrated into the game products.

Industry insiders believe that the ability to introduce global advantages of IP resources, is undoubtedly in the game "born" before it was wearing the golden key to the road to success. But at the same time, the Golden key is also a double-edged sword, similar to the "Holy Warrior Star", Disney series, representing a large number of people's childhood memories, the same name of the online game is more attention by people at the same time, will accept from the partners and large numbers of original fans rigorous test. Determine the success or failure of the game will also be the overall strength of the enterprise.

With the maturity of the online games industry, the product of the net swims is developing toward the brand direction, and a group of new net swims network such as the Tour clan is being paid attention and recognition. It can be foreseen that Chinese enterprises will become more and more the role of global cultural communicators in the future.