In the mobile age, how to live without money

Absrtact: "Editor's note" Online tourism market is experiencing the most brutal elimination and integration. In the past two years, a large number of small and medium-sized ota silent, disappear, transformation, the acquisition of integration, the big trend of the constant big more prominent, Ctrip, Art Dragon, where the shadow survive

"Editor's note" Online tourism market is experiencing the most brutal elimination and integration. In the past two years, a large number of small and medium-sized Ota silence, disappearance, transformation, the acquisition of integration, the big trend of the constant big more prominent, Ctrip, Art Dragon, to where the shadow of surviving enterprises are lucky.

Billion power network this dialogue of the live which is a network in such a background to survive the lucky. From the tourist information to the vertical hotel reservation where the live, is the OTA market wave of the witness, experienced orders to the soft boom, is also facing a weak period of business growth. How to make a transition, how to stay smarter in the mobile age, is the question of which web CEO Da and his team are thinking.

Where to live net CEO Da

The following is the dialogue between the power network of Billion and DA:

No money, no background, how to survive.

Billion power network: You see the two-year OTA market is a situation?

DA: Dead a lot of small and medium Ota, especially after the year after the closing of the door, the reduction of business reduction, a great change. 11, 12, where the number of hotels have shrunk a lot, many sites in fact only a vest, the business has stopped.

One obvious node is the return of Chengliang. As soon as he came back, the style changed, began to play a price war, many can not afford to burn small ota to kill.

Nowadays, many small OTA are transformed and integrated. The past two years compared to the fire of Rice Hotel, tonight hotel specials, hotel talent and so on have been not so smooth. Miche has now started dabbling in the hotel's PMS management system, doing 2B business, and tonight the hotel specials have been bought by Jingdong.

Billion power network: from the establishment to the present seven years of time, to support which network survival of the foundation or competitiveness of what?

DA: Now think about it, we can run out of the market, there is a certain coincidence. When the electronic map had just got up, we first used the map search technology, that is, through the user's location to recommend the surrounding hotels. Because there have been many users in Baidu, Google search nearby hotels, so our map search is very conducive to SEO, Baidu's keyword search is the first we.

In this way we get a lot of orders during that period, October 2007, almost Montreal is a fax, orders have come to deal with, although our hotel resources are very small, on three thousand or four thousand, people only more than 10, but that period of time precipitation down a lot of loyal users, until now.

Billion power network: How long has this advantage lasted?

DA: Soon it was replicated by other Ota. In particular, after 2011, a large number of OTA began to put Baidu pay ads, plus Baidu investment to where, our natural SEO is greatly affected, is no longer an advantage.

Billion power network: whether to try to expand the scale by financing or to maintain survival?

DA: We have not been in the financial capital, just founded when the investors are not optimistic. So have been on their own profit to live to the present. 2010 began to contact with the art dragon, talk about shares. Now we basically completely use the stock of Art dragon, can be said to be the largest distributor of Art Dragon, the number of orders is ranked second to the second distributor total.

The survival gap that can be found

Billion power network: Then do you think the future of the online tourism market will be completely dominated by the giant market? Is there room?

DA: Big Evergrande is sure, if also in accordance with the original way to do hotel reservations, certainly no, play Ctrip Yi Dragon. But some new living space is still some, we are currently trying to two directions: first, to tap the hourly housing market, one is to make user decision-making tools.

In addition, the industry also has some characteristics of the model in the emerging, such as the end of a single sale of "Love Travel", some of the passenger charter group to Thailand, if the plane seat still have spare, you can sell out special. Another example is to do hotel reviews mining "hui evaluation Net", based on the help of Hotel Collection network evaluation, to do public opinion management, this is relatively fresh angle.

Billion power network: The hourly room market how to do?

DA: In fact, there are already startups in this market, but we have a better foundation and advantages. Our strategy is: The first step is to quickly and massively cover the hotel so that users can find enough hotels nearby. The second step is to start online booking or group buying.

Now the hourly housing market has begun to rise, the United States Regiment on the time room demand is very large, one months can have more than 2 million nights. And this is really good for the hotel's resource allocation, anyway, the room is idle during the day. The hotel has a strong desire to have an hourly room, and the hotel is basically selling hourly rooms under four stars. And the general large OTA also feel that the business is too small, unwilling to devote energy.

Billion Power network: "User decision Tool" how to explain? How to plan?

DA: Although we have a part of loyal users, but this year's growth is not good last year, the latter is very difficult to develop, so will try to transform, no longer OTA, to make a fuss over the user decision.

One of the phenomena we can see is that Ctrip is getting bigger, but it also exposes some weaknesses, such as the large number of hotels (more than 100,000), the choice of too many, the cost of user decision-making is increasingly high. This is exactly where our space lies.

In the vast hotel type, tell the user where to live is our direction. We will connect many other Ota, make decision platform in the future. Data mining user characteristics and needs, such as to Thailand, which area to live in, which hotel, which is the better environment. To Beijing, what kind of business circle, what kind of atmosphere, what kind of scene, recommend the corresponding hotel.

Billion power network: How far is this planning?

DA: A beta version will be available in October.

Billion Power network: We know where to live the network has also dabbled in short-term rental business, did a "happy rent", the current situation of the business is what?

DA: Short-term rental in the domestic user market has not been developed. A lot of people on the residential trust is not high, toothbrush can be replaced every day, the sheets can be changed every day, many dwellings are unable to do, it is difficult to obtain the trust of customers. We did a happy rental from the end of 11 and did it for more than a year, but basically stopped by mid-13.

Mobile End is also a game of burning money

Billion power network: At this stage you feel the OTA industry the biggest change or trend is what?

DA: Wireless terminal. At the earliest time, OTA spell call center, and then line up online marketing, now began to spell wireless.

Billion power network: Where to live the wireless end of the network?

DA: The current network from the mobile end of the order accounted for only about 30%. My feeling is that this industry is also burning money, big Ota are here to invest money, very few people have played them. So I think the mobile end of OTA or will be the giant, small very difficult to rise, unless do art dragon and Ctrip have no time to take into account, such as Leech honeycomb, poor travel nets.

But we still have to put one on the mobile side, and now half the technology is moving. In addition to the previous mention of making user decision-making tools, hourly room, we have not found in the micro-credit marketing, need more groping.