In the past two years, the traditional video game market has started to develop online.

Absrtact: MA (Micro bo) (Tencent map) Editor's note: March 25, the Shenzhen Municipal People's government and the Digital China Federation held 2012 China (Shenzhen) It leaders summit in Shenzhen. In the top-end summit of the IT leaders Summit, Tencent's board of directors

Ma (Weibo) (Tencent map)

Editor's note: March 25, the 2012 China (Shenzhen) It leaders Summit held in Shenzhen by Shenzhen Municipal People's government and the Digital China Federation. At the high-end summit of the IT Leaders Summit, "The Batman World", Tencent board chairman and CEO Ma said that "no micro-bo no portal", with the development of micro-bo more and more new forms, in this respect a lot of investment is inevitable, if not put into doing, the future will definitely eat big losses.

On the internationalization of Tencent, Ma pointed out that we must look outside, earn money outside, enter the international market, which is a key step towards internationalization. Investing in online gaming products and cultural industries is a new idea, he said.

The following is the original version of the Ma Teng viewpoint:

In the past two years, micro-bo competition is still white-hot, of course, we are not the same basis, the attributes are not the same. But there are many aspects to the new form of Weibo, social networking and instant messaging. Second, intelligent terminal applications. Third, social media. The traditional 1.0 portal, becomes without micro-blogging not portals, develops in this direction. To do the portal, but also to pay attention to mobile Internet. Therefore, it is inevitable that a great deal of investment in this area will be necessary. If you do not do well, do not put into doing, the future will definitely eat big losses. So we all regardless of cost, we cast tens of millions of ads, Sina cast tens of millions of ads to grappling.

Last year, one investor said that you spent so much money on it that we could see that we were playing very ugly. I say you look at another family. We all insist, but this market is so, any one market in the development of a stage will inevitably have competition, but must be in a reasonable competition. This is the rise of the Internet. Including E-commerce is also the case, six months before the group was killed very bad, now cold down. The electric dealer is also cold. In the capital market also cannot melt the money. This is a phased thing, just look at your time cycle, which is a normal business competition. So in private with Lao Cao is very good.

(Do you have any international plans?) This is a very good question. Internationalization of this issue a lot of talk about the Chinese enterprises to go out, the current look at the internationalization of also have. Truly as a service industry, the tertiary sector out of the current still do not see, this aspect of the European and American developed countries are absolutely ahead. Developing countries rely on secondary. For Tencent to try to do some business, but old-fashioned, very difficult.

I later found a new idea, investing in online gaming products, cultural industries, and even saying you do it directly is difficult, preferably through investment, especially in the traditional gaming industry or the electronic entertainment industry in Europe and the United States has faced a transformation, that is, in Asia and China, particularly popular online games, In Europe and the United States did not occupy the mainstream. Mainly traditional video games, XBOX, PS3, Nintendo, every Christmas selling game CDs for sale. This is an entrenched pattern that has not changed for years. Because of its great profits, no company dares to change. The direction of their business development is very turbulent, and the cost is very high. Animation industry, the production of game labor costs in Europe and the United States is very high.

Although in China also set up a branch to do, but did not completely solve the problem. These two years the traditional video game market began to develop online. Also because of the rise of Facebook, like Zynga social games, apple up, there are some game apps starting to rise. But the traditional big market or the traditional game market accounted for more than 80% of the market, this piece faces a big opportunity. We bought a game company last year, is completely do online, in accordance with Internet ideas to do online games, very successful, we acquired Roit Games after the rapid development. And seeing the past hit big game companies like EA and so on.

I think for China, Asian Games, the first to go online, did not experience the European and American market is a good opportunity. In China's internet market, almost advertising-like income market, growth is very large, but the growth rate will slow down, we must look outside, make money outside, enter the international market, we also hope that this is a key step in our internationalization.