Indian electric Trader Myntra and Harvard Law co-sale Harvard series of high-end clothing

Myntra, the Indian fashion E-commerce website, is working with Harvard University to start selling the Harvard series of high-end clothing this August.

Hugo Net learned from the March 21 report of the Economic Times of India that in the past few years, famous clothing brands such as Lauren, Nike, Champion Sportswear and Tag Heuer have always drawn inspiration from the Harvard Wind in designing costumes, and has been committed to obtaining the authority of Harvard University to sell clothing in its name.

Myntra chief operating Officer Ganesh Subrahmanian said: "We signed an exclusive monopoly contract with Harvard University, which will launch a ' Harvard-style ' fashion product that will be sold online and offline." Linking up with Harvard will help the web-shopping platform connect with consumers who want to be in touch with prestigious universities such as Harvard. ”

He added: "We will be in India exclusive launch of the Harvard series of sports shirts, polo shirts, track and field uniforms." ”

In the second phase, Myntra will also introduce other campus-series clothing, which is called "exquisite casual wear". They will be marketed at competitive prices.

In addition, the Myntra platform also sell roadster, Dressberry, kook n Keech, Mast & Harbour and other brands of clothing. Recently, Bollywood star Hrithik Roshan created Hrx brand fashion and sold it exclusively on Myntra website.

Myntra began to intervene in the business-to-business sector in 2007, and now has 500 brands selling it. It is expected that Myntra will soon achieve a break-even and make a profit for the next 10-12 months.

Hugo Net learned that the prestigious Harvard University has launched its own branded clothing, a trademark of Harvard Yard (Harvard campus), which is licensed by Harvard University Wearwolf Group LTD, which is produced by its Verus group subsidiary.

The series, named after the Green meadow "Harvard Yard" (Harvard campus), surrounded by the oldest architectural complex in Harvard, reflects the "quality, Heritage and excellence" of Harvard University in a series of garments consisting of 195 of dollars of trousers, 160 of dollars of T-shirt to 495 of dollars of sports coats. (Quality, heritage and excellence) spirit.

The Indian electric Business platform Myntra now cooperates with Harvard University, the sale "The Harvard campus" the clothing, certainly can cause some "the famous school fan" the hot holds. However, the Harvard series of clothing is very expensive, such as Nike and other popular brands, a regular T-shirt for only 20 to 30 dollars, and "Harvard campus" T-shirts to sell more than 160 dollars, it can be said that the price of luxury clothing.