Innovation opportunities in the age of large data

Moderator: Distinguished leaders, distinguished guests, dear friends, the leaders of the creative industries on both sides of the strait, distinguished elites, distinguished experts and scholars, young friends, good afternoon! Welcome you back to the third Cross-strait Youth Innovation and Entrepreneurship Forum event site, thank you very much for coming! We are honored to host this afternoon, and the afternoon link is very relaxing and very enjoyable.

Today's activities revolve around the theme of innovative entrepreneurial creativity, this morning we also held a very solemn event, the relevant leadership is also on the global perspective of the cultural and creative industries in the direction of the development of a clear request. This afternoon we can say that we are in a very relaxed and pleasant atmosphere of the forum activities. This afternoon we will invite three groups of guests to give us a keynote speech, respectively, from the network technology, film and television media, creative design and other fields to the development of cultural and creative industries to put forward their views.

This afternoon, a total of three groups of guests to speak on the stage, first of all, please welcome the first group of speakers, their keynote address is network technology: The Big Data era of innovation opportunities. We all know that we are now in the information explosion Society, every thing we do, every thought, even every action will produce many data. At the same time, under such a large background, we will also consider what kind of trends and developments they will bring to us in the context of these data. Now let's invite two guests to talk about the innovative opportunities they have discovered in the great data age. First of all, Mr. Chu Jihong, a guest speaker from Taiwan, is he? Co-founder and executive director, has served as Taiwan's general agent for Facebook, please.

Chu Jihong: Everyone leader, good afternoon! I am very glad to have this opportunity to share with you some of my simple views today. The topic is the sharing of youth and internet business opportunities across the Taiwan Strait, which is mainly aimed at the young people coming to the mainland or on some continents. Talk about the opportunity before talking about myself, my name is Chu Jihong, I am the Doctor of Jiaotong University, is a programmer, Taiwan has a trend million race, I won the championship.

I have a lot of entrepreneurial opportunities, spend a lot of time on entrepreneurship, and I started my own business at the Institute. We did a Web site called FUNP, Was a pioneer in the wave of Web2.0 times, because we did a good job of demonstrating there is a demonstration I do, but there is no way to make money, because there is no way to make money, so began to adjust how to do business transformation direction, so then do a second company called Cacafly, called Digital marketing, in Taiwan, our first agent is the Facebook advertising agency in Greater China Business, now in Taiwan hope it can become a professional network media agents, so we in addition to Facebook, we are also engaged in overseas media outlets, we hope to have some opportunities for cooperation. This is my personal introduction.

My topic is related to half of the network, and half of it doesn't matter. First, how Taiwanese look at the mainland market, I first came to the mainland, I think the mainland is very long, my first visit to Beijing is 97, the process of the airport to the hotel, the whole piece is woodland, the whole land is not developed, and opened a long time did not go to the hotel, Beijing is very large. Then a lot of people, Beijing's population is in thousand units in the calculation, feel the mainland really great. Then the market is big, the resources are big, the volume is also big. I often joke with friends, I quite regret, if the early 15 should be very good, early born 15 in Beijing to buy a single member, 15 years will make millions. My view is that these are not my opportunities, because the market has been so big, the market has been very mature, we should do. I visited Alibaba some time ago, I was very surprised to visit, there is a video about how many transactions in China this second, one day can sell 5 billion yuan of goods. Alibaba pays treasure everybody smokes a piece of money to earn more not to finish, this is a very big market. Because we do the network, so want to enter China. Some people say that you have the ability to enter China, is there Jack Ma? Or stronger than Tencent? Therefore, to give Taiwanese youth an education, they always feel that Taiwan is progressing very slowly. I was asked if Taipei could prosper as badge as Shanghai, and I told him that it was impossible, because Taipei could never be as prosperous as Shanghai, and Shanghai was the port of all China.

How do you do this big deal on the mainland? The market is big, but the elites are everywhere. I have a friend doing web development, he said that the Internet industry has been very mature, what you do have a "Tencent story", is a project to do a very successful time, Tencent can do the same with you, two weeks can give you defeat, so you will face a great challenge. Sometimes I will be happier than they think, at least there is a small market in Taiwan is Tencent can not come in, Taobao also can't come in.

I often wonder what the Taiwanese have in common. Taiwan's life is a serious, like to eat, but also a strength. I went to Singapore almost three months ago, and three of the hottest stores in Singapore were Taiwan's past. My favorite food was to return sushi. What is more important is the tribute of tea leaves in Taiwan, which is also very popular in Singapore. Then found that China's most fiery Taiwanese should be small s, Taiwan is not only small s, many artists can understand some entertainment views, can dominate the direction of entertainment content, so this is the strength of Taiwanese, Taiwan is not only small s, a lot of people are very powerful.

I personally have a discovery, Asian literary creation of the strongest person, an up-and-comer is South Korea, his cosmetic surgery is very famous. I found that there are more and more medical clinics in Taipei, more and more picky about the United States, because they are not beautiful, so I want to adjust. Perhaps Taiwanese have a better sense of literary creation.

In addition, Taiwan's market is too small and not easy to make a profit. But many hope to land in the mainland and become his main market. But Taiwanese entering the mainland market is not the key, and the key is to co-operate with the youth on both sides of the strait rather than targeting the market. The market should target overseas because we do not know the mainland at all. Mainland China's youth is targeted at the mainland market, which is also the world's most intense, because the United States to enter the country to develop his products, so this is a big trouble.

My view is why there is no minister on both sides of the strait to join together to enter the world, the same original products, the same design products, with Chinese cultural characteristics of the product objectives should be considered the world, but not simply to China as the goal. My biggest view is that doing the internet industry is to look at a thing.

Here is how to enter the world of opinion, this is my personal work needs. We are a Facebook advertising agent in Taiwan and Facebook is a product of the United States and the biggest social networking site. I used to be a website in Taiwan, but we were hit by Facebook in Taiwan because Facebook set us up with a firewall, so we were knocked down. Now that he's beaten, let's think about how to make a transition through his network. This image is a global figure for every Facebook user, used in China and used by Western civilizations to use Facebook. How to make introductions to people around the world through the highlights of Facebook marketing, that's what I've been doing this year, and I want to do some marketing expansion with Facebook's power. To push Taiwan and the mainland products to the world.

Some people say Facebook is Renren, it's Weibo, Facebook is not just Renren, it has some new designs. To show you a video about how Facebook launched the auction mechanism last year, so that everyone can express themselves, not only everyone can express themselves, but also can put your brand and your product to do a presentation. This is the product that Facebook launched early this year to help everyone on Facebook to introduce him from the previous to the present process.

Facebook is the world, Facebook is not just the United States Facebook,facebook first is the United States users, the second should be Brazil, Turkey, India, Indonesia, Mexico, these five countries have more than the number of Facebook users, Find four countries plus more than the United States, the Indonesian Facebook users have 60 million to 70 million.

It is not easy for China to have a SNS platform in the short term, because Facebook has an advantage, when we want to do overseas marketing, do some promotion, we must match with Facebook, all the world's web sites will gradually retreat, You'll find that it's better to apply Facebook to the open market and do some marketing on it.

Remember the happy farm two years ago? It should be three years ago, people are still in the swarm of stealing food, in the world almost caused by two years of social games flourish. After the idea came out, it was the promotion of Facebook's platform. So we know a lot of companies in Beijing, in Shanghai to do social games, and began to explore how to expand these games to the whole world, happy Net is the first successful China expansion case. We can explore how to do overseas expansion in addition to this game.

The bigger expansion of Facebook this year is not just the integration of desktop computers and Facebook, can also be integrated with mobile phones, you can collect all your information, you eat what rice, or run to where and so on, this is the perfect combination of Facebook and mobile phones, we can do a reference. Many mobile phone applications, even in the United States and some cars with Facebook, this is an interesting platform, not only with the site, what can be combined with the mobile phone, if there are some developers of mobile applications in the city app, can use the Facebook platform to do overseas market.

Finally, we have some fear, I came to Beijing last year to set up a company, when some of the mainland friends think of China will also have, I hope that the two sides to work together, the goal of the world to make money. Finally earn money to go home to enjoy, come to China to enjoy. This is my personal share, the following I also left my fuel tank, follow-up want to know how to use the Internet marketing, through Facebook marketing to overseas markets, we can do some cooperation. Thank you for sharing this time with me today. Thank you.

(Responsible editor: The good of the Legacy)