Innovative products emerge countless, beware just want to circle money

When we look back over the past year, we have to admit that we live a little differently from the past.

For example, you now go out to take a taxi will take out the mobile phone, noon call will take out the mobile phone, eat dinner and a few friends AA pay, is also out of the phone, so no cash without cards also indifferent, anyway, the payment method has long been "subversive". Who's got the purse straps?

And that's what the current wave of novelty start-ups want to see. Then, some of them have established some kind of "Empire" and they will tell you: "Here, we have a lot of pain in our lives and we need to improve." You, a look at the experience, ah, how these points so painful! Used to be a consumer is really good bullying, can never so live ah ... So, in the investment circle and entrepreneurial circle are very lively these two years, to find pain point for the mission of more and more companies, we ushered in a wave of a variety of subversion, there is a sense of convey flourishing.

Objectively speaking, similar to taxi, pay, find an aunt, hang outpatient clinics These troublesome things now have a new solution, it is really entrusted to these entrepreneurs blessing, is a serious matter, is also called good subversion. But the other part of this wave of entrepreneurial boom, you're welcome to say, they are not worthy of praise, because their logic is no pain point to create pain point also want to, create a need to not much pain and then use the Internet concept to packaging, such people more and more, inexplicably entrepreneurial projects are more and more, but also the aura of innovation, And what they want to subvert most is probably your wallet.

Let's look at a laundry example. Washio is a San Francisco internet Dry Cleaning company, known as the "Uber of the laundry industry", the core laundry business is fully outsourced-light company, of course, will not wash it personally-and then provide the app appointment, and then the cool car in the "ninja" courier door-to-door collection of dirty clothes, Wash and return with a beautifully packaged biscuit. In cities like San Francisco, Silicon Valley and New York, the laundry problem for young people may be a bit painful, but it shouldn't hurt. It's not easy to find a sore spot. So Washio also have a lot of competitors, so everyone's force point finally fell in the end is to send biscuits, chocolate or fruit, send clothes courier how to dress up, one of the best-discount dry cleaning company zips-even is developing an application, Claiming to allow users to see their clothes in a high-resolution camera is being spotless ...

Of course, this is the drop of a taxi and easy road with the car PK who sent the red envelopes, you can say that consumers in the business such a marketing war tasted more and more sweetness, but really, with the camera to see their clothes washed?? What kind of demand is that? What if it's novelty? Can you make my money less than the blade?

Remember what Shledon said in the Big Bang, when Penny wanted to add more sales to his hairpin business? Penny, anything plus Bluetooth would be a lot better. "Think about it, if we really have to give life to these geeks," he said. Do you want a jacket with GPS technology? Bluetooth-controlled necklace What does that sound like? Or does the wind blow dry your hair dryer? As busy lonely urban white-collar, in the dead of night to find their life in fact the most missing is a smart dry cleaning appointment?

In that article, "Come on, smash the laundry!", the author seems to be joking to say Zhi reasonable words. "Looking around at the new millionaires, there are happy but not necessities Facebook, WhatsApp, Uber and nest behind them." These millionaires have gained recognition from most of the authorities and have used their knowledge to solve the increasingly insignificant first world problems. ”

But strangely enough, there's always someone to buy it. The theory experts call this mental pleasure indication or hedonic water tanker. To put it bluntly, it's just a sum of money, but after a while this feeling is forgotten you want to spend a little more money to make yourself happy. Psychologically, this effect can be sustained to create new desires, new niche markets and new competitors at a steady pace.

Consumers are easily educated, so we have to be more sensible in the face of new technologies and services. The friendship reminds us, as far as we can see, we feel that the pits in the wearable equipment industry are the deepest. Not everyone in the future will be armed with a robot-like, the topic of meeting has finally become: Hi, how many times have you been beating your heart?

Are you really serious about innovation?

Networked Washing machines

Although the internet of things is booming, but I really do not understand how some manufacturers to launch washing machine online function is why, like a lot of microwave ovens to make a big screen so that you can surf the internet also think that their own special revolution. The washing machine already has the timing and the washing time computation function, the slightly intelligent point will also tell you the washing time before the laundry starts, therefore the remote control laundry This reason does not seem to be very tenable. The clothes are in place, but don't bother to go over there. Then you wait for a piece of clothes to wash again. If it can automatically dry the clothes, but also a bit attractive-but humans can not keep Shidich as a progressive reason?

Of course, we can also think so, let the washing machine on the internet is to increase the learning function. Maybe one day our washing machine will ask for a procedure before washing the laundry: Today is the hope of a moist Amazon rainforest-style wash or a dry and crisp Mongolian wash. By then, Feng "1942" will not worry about clothes to get dirty old too troublesome, direct customization of an Indian Ganges-style washing is OK.

All kinds of apps that claim to help us match our clothes.

Beautiful said and Mushroom Street red, the entrepreneurial circle appeared in a pile of recommended clothing shopping guide app, some also claim to be able to match each person's image. But the slogan is good, but the function is somewhat chicken. Under normal circumstances, clearly elected short and fat, but also eyeful are weight hundred, legs long but 2 meters of tender mold. This kind of app is destined to stay on the phone for so long.

Intelligent Hand Ring

The most popular wearable equipment on the market should be a couple of smart hand rings. At first, it was a very trendy thing. But over time, we found that these bracelet regardless of the appearance and price how different, the function is not all is to record the physical condition, the movement data, the calorie consumption and the sleep quality monitoring. Even if I know that I have walked 10,000 steps, how many calories consumed, it seems to be nothing. Frankly speaking, does this data really affect our lives every day? "Most users will stop using 6 months after they buy wearable equipment," endeavour, a market-research agency, published in a report. "Those who are the ring developers say that the innovation is always the same, for the user needs, as if still some can not find the north Oh."

Smart Wig

Sony's smart Wig is also wearable, but Sony, which always produces black technology, makes it seem a little bit more powerful. In addition to GPS positioning and physical monitoring, it also has "facial expression recognition ability." Specifically, it senses the wearer's facial expression and converts it into a data instruction. For example, a user can make a slide turn by selecting a high eyebrow action. This completely does not consider the user mood product appears to be able to liberate the hands, but the feeling uses many brain benevolence to have a little ache.

Door-to-door haircut

On the O2O, a variety of door-to-door services began to appear. Door-to-door massage, door-to-door car wash, door-to-door to get dirty clothes to wash, and so on. Then came the door-to-door haircut. This is not the old news said the care of the elderly door-to-door barber send warm service, but a serious hairdressing barber door-to-door wash, dyeing and ironing. Does that sound pretty? Think again, the door barber used as if it is their own water and electricity coal, falling off the floor of the hair to clean up as if also very tired. Before these problems are solved, let's work hard to get a haircut, a little real human social behavior.

Automatic Dog washing Machine

The automatic dog washing machine was invented by a Frenchman named Romain Jari. According to the introduction, the principle of this machine is similar to the washing machine, first with the shampoo foam rinse, then flush with water, and finally with Wen Feng drying. It seems like the Japanese have been popular for a while trying strange new things. Although it is easy to report on the news, but with no exception to the picture is the puppy in particular poor look at the glass door. According to a netizen who has seen the real thing, the puppy appears to be particularly alarmed in the machine. Did the merchant who designed the machine and bathed the dog really consider the puppy's feelings?

Shoe phone

Do not think that the shoe phone only in the "homemade Ling Ling" "Muddled detective" such a fantastic story. Paul Gadna Stephen, an Australian computer scientist, really invented a shoe-like cellphone. This is no longer wearable equipment, this is a strange invention. Its handset is on the sole, when answer the telephone you must take off the shoes to put in the ear only then, is silly and smelly. Of course, others are also attractive, it is not easy to lose, but also to walk the roadside recharge. But still can't save the damage that the shoe modelling brings.

It's not a good thing to be turned upside down.

Traceable Organic food

For organic cafes, "pollution-free traceability" is definitely a pain point to avoid. Just enter the barcode to trace the origin? Far from enough. To trace the source, one should see the whole life of the crop. The main organic brand of the farm as such, in the fruits of direct sun out a two-dimensional code of the mark, in the outer packaging of vegetables are also attached to the label of two-dimensional code. Those who buy these fruits and vegetables, just take out the phone scan can jump to a record of the whole process of crop growth video. Just as a camera can see the whole process of washing clothes, seeing is the real peace of mind.

Pet Smart Collar

In the tireless development of a variety of people to measure the heartbeat, blood pressure, exercise, diet, sleep of the smart bracelet, why no one to pet also design a smart collar? After all, their physical health is more elusive than humans, and they are more difficult to express their physical condition. "I want to know how my baby's body is going." Dear friends who love pets, do you say yes?

Find something to signal the instrument

It must be admitted that some small objects like a long foot will run away, such as keys, wallets, mobile phones, u disk and so on, want to find when the total can not find. I wish someone would invent a signal transmitter that could be placed on these little things, and they would automatically report the position as soon as a certain device was pressed. Do not say already have such products, anyway from! No, see! Venture companies let them get popular.

Online single-door washing dishes

Whether it is too tired, too lazy or too full, there are always days when you don't want to wash the dishes. However, it costs too much for a domestic helper who buys the whole package. Since the laundry this trouble can realize the mobile phone and then door-to-door processing, then why can not also be the same as the same way to provide a single door-to-door dish-washing service mode? The promotion stage, but also can provide a door-to-door dishwasher attached to the delivery of garbage and waste recycling business. As long as the unit price is not too expensive, there should be quite a market. However, it seems that the diligent resident team leader will be able to contract the business themselves, the competition may be a little more oh.

All kinds of strange kitchen utensils Leasing

"Cherry Ball" in an episode, said the small meatball home to buy a shaved ice machine, at first the small ball to use it to make a shaved ice full of enthusiasm, but after a while but shelved. In fact, this kind of experience everybody will have more or less. Like to see some attractive recipes after the very want to try Taji pot, octopus small ball mold, household carbon ovens and other novel kitchen utensils. But often because the price is too high can only use "will be three minutes heat" or "the hands of the remnants of the party used is also a waste" to persuade themselves to give up. If someone can provide a special kitchen leasing business, let us "once owned" once more enjoyable should be good.