Intel will abandon efforts to enter the TV chip market

Absrtact: October 12, Intel, the world's largest chipmaker, announced in Tuesday that it would give up its efforts to enter the TV chip market because it failed to gain a foothold in the television chip market, according to foreign media reports. Intel spokesperson Claudingman

Intel, the world's largest chipmaker, announced in Tuesday that it would give up its foray into the TV chip market as it failed to gain a foothold in the television chip market, according to foreign media reports October 12.

Claudine Mangano, a spokesman for Intel, said that while continuing to provide chips to TV set-top box manufacturers, Intel was planning to shift the resources of its TV chips to Claudin Mangano, which specializes in the development of its tablet chip business. "It is a business decision, and we are moving those resources into priority business," the spokesman said. She says Intel has decided to let digital family group technicians focus on chip development work for tablets, smartphones and new laptops, which Intel calls Ultrabook.

Pulling out of the TV chip market means that Intel has withdrawn some of the markets that are ready to explore new businesses. Paul Otellini, Intel's chief executive, had previously said he was seeking to otellini the company's over-reliance on the PC chip business. The Intel TV chip business has already won orders from the US's largest cable company, Comcast, some European TV service providers, and is providing chips for Google TV (Google television) devices for Sony and Logitech manufacturers.

While Intel's processors currently operate on more than 80% PCs worldwide, the company's low voltage processor has not yet emerged from the computer processor market. "Even in Intel's earnings, it's not seen that the company's TV chip business is strong enough to stand firm," Cody Akri Financial, a semiconductor industry analyst at US investment company Williams, said Cody Acree. Acre said Intel had been unable to offer the chips they needed to TV makers such as Samsung Electronics and Sony, and that Intel's products were not significantly different from competitors ' products in performance.

Intel's shares rose 11 cents in the Nasdaq market in Tuesday, up 0.5% to $22.99. Intel's share price has risen 9.3% this year.