Intelligent Router Market Status: unknown, enclosure

After a year of cultivation, the smart router market is ushering in a change. In polar routing, millet routing, shell route, such as pioneers into the beginning of this year, TP, Lei, 360, Youku and other traditional enterprises and Internet companies only gradually debut, through mergers and acquisitions, cooperation in the way of innovation, trying to seize the nearest home user platform entrance, the giants of the enclosure movement has just begun.

The market is ripe for the cattle.

From the entire market last year, the response of smart routers is not ideal. According to the published data, 2014 the second and third quarter of the domestic intelligent router shipments are 540,000 units and 587,000 units, incomplete statistics of the number is, the annual shipments in the vicinity of 3 million units. But a more realistic figure is that TP has reached 150 million shipments worldwide in just 2013 years, with a whopping 49% in the wireless device market. In contrast, smart routers are still in the early stages of nurturing the market.

"Over the past year, the industry is still in the groping stage and there is no substantial breakthrough." "A well-known domestic router manufacturer marketing Director of the reporter said, including millet, polar route, Tengda, and other traditional manufacturers and internet enterprises, the focus or hardware products themselves, but many enterprises are slightly hasty progress." "A sophisticated router product, even in the software OS, on the basis of the last 3 months of the cycle can be developed, debugging completed." But last year most enterprises for the concept of speculation, one months before the launch of new products, many of the results are semi-finished products, distance from the real intelligent router. ”

In fact, even millet, which focuses on the effects of the explosion, is far from being expected on the smart router. A businessman engaged in the distribution of millet products told reporters, millet router at the beginning of the launch has wanted to create a buying atmosphere, is intended through the solid channels of roasted seeds and nuts, online grab the goods of the way it hit a hot product. But never thought of is, not only in the consumer market reaction flat, even some cattle are unwilling to take the goods: "Usually do millet mobile phones, TV products, even if a loss of more than 10 yuan to do, the fancy is that it brings the flow." But the millet router out after the general response, counted on the operation, capital turnover and so is losing money, so no business willing to do. ”

At the same time, the slow development of this market is closely related to policy. Some manufacturers said that before the various sets of set-top boxes Sprint 75 million shipments level, the industry also supporting intelligent routes and other products generally optimistic, but a number of successive policy restrictions, let the expectation back to the reality: "Before the idea is with the contents of the Set-top box, the main video offline download, home storage and other functions, But after a series of policies, the industry returned to calm. ”

Carrier with platform-level products to kill into

But during the quiet period, many of the industry's giants lonely, are looking for opportunities to enter the bureau, trying to carve up the market. At the end of the year, Zhou personally south and Lei branch cooperation, investment 200 million yuan to set up a subsidiary specialized Operation Intelligent Router project, launched its first cooperative router 360P1. And from the supply chain news confirmed that the past has been silent router industry leader TP, not only in the domestic introduction of several intelligent router products, but also plotting with Google Intelligent Router project cooperation.

There is no doubt that the 2015 smart Router market will become even more popular as more and more giants are killed. But one of the things that manufacturers are unwilling to face is that telecoms operators have also noticed the emerging market, planning to use its broadband resources to drive Smart gateway products, and directly preempt user home portals to create a platform-level product.

"Through intelligent terminals + applications, so that the home gateway really become the core device to connect users." "China Telecom Yue Me product related responsible person said, in the previous, full network Gateway Terminal collection has reached 40 million units, but due to the degree of intelligence is not enough, a single interface, playing the role of the family communications equipment."

But at present, Yue Me's new products have provided intelligent management, mobile phone app remote download and other functions, the future will further integrate the Internet value-added services, after the charging. "The use of broadband resources, optical access to directly build the user's first intelligent router, it will also be the most direct access to the home users." said the person in charge.

Industry insiders predict, although the operator from the user recently, but its free mode of subsidy costs too much, product differentiation also has competition, so other manufacturers have opportunities.

(Responsible editor: Lvguang)