Internet affects traditional industries beyond imagination

In recent years, the impact of the Internet on traditional industries is enormous, and in this environment, the traditional industry not only ushered in challenges, but also faced more than ever new opportunities. At present, the impact of the Internet on traditional industries may be beyond our imagination, we have previously reported in such areas as health care, education and other changes in the reform of some start-up companies. If you want to use mobile internet to build the hospital lilac garden on the fingertips, through online education balance and change the Coursera of the traditional educational resources. The start-up company I want to introduce today is using the Internet's monthly subscription model in the traditional 45 billion-dollar market for phishing services, which is mystery tackle Box.

Mystery tackle box, which has just been online recently, offers a very simple service: Customers will send 3 to 5 unique baits per month to customers as long as they order their paid service. The monthly cost is USD 15, and if you subscribe to a 3-month, 6-month or 1-year service, the average price can be as low as $13.75 per month. The service, which was launched 1 weeks ago, has 200 subscribers and earns 3000 dollars without any formal marketing.

3000 dollars is not much, but for many companies in the Internet in various areas of entrepreneurship, the introduction of services will be able to obtain income is really not much. and mystery tackle box aimed at a large market (equivalent to 45 Instagram) with 45 billion dollars and 40 million anglers in the United States alone. The project founder Gordon is also the founder of two other websites, Craftjack and Tribe9 Interactive, who said the project was his effort.

The idea of the service, however, came from what he had gained in the water, and he said:

I ask myself, what kind of service is I want? Fishing is one of the areas where I haven't invested a lot of time, but I don't know how to use it, even though there are hundreds of different products on the market.

With this in mind, Gordon did not start the whole project directly, he first set up a lot of special points of interest on Facebook page, and try to find ways to make money. His "Bass Fishing Favorites" page gained more than 80,000 "like", which made him realize that he could bring the traffic to his website. However, Bordon busy his other two business, no time to take into account the new company, then invited a once in the IT consulting company for many years Gwynne as Ceo,gwynne has a wealth of it technology and management experience, 5 years ago decided to be a lifelong fisherman. Gwynne said:

It's a huge risk to start a business in any field, and I've balanced a lot of options. The world of IT consulting gave me a bit of exhaustion, and fishing stimulated my enthusiasm, so I thought the job was perfect for me. (36 Krypton)

The rise of the Internet not only brings new technology, new fashion to our life, but also injects fresh vigor into our traditional fields. But changing the tradition is not as easy as we think, because it may mean changing the behaviour of consumers. With good entrepreneurial idea, a certain market temptation through existing resources, such as Facebook, could make it easier and smoother to implement a startup project, just as Gordon first tempted his idea on Facebook.