Internet hotspot a wave of online travel cake too big hurriedly rob

Source: Internet
Author: User
Keywords Online travel
Tags .net art dragon behavior community consumer ctrip ctrip wireless financing

The hot spot of the internet is a wave after wave. This is not the latest online travel industry unusual lively, dark war, Ming War, mobile war, air ticket war, hotel warfare are not alone.

First is the OTA group to challenge the online travel of the new giant to where the net, from April 1 onwards, including the Art Dragon Travel Network, mango nets, where to live the main OTA, including the whole line of hotel products have been all from where to the net. In other words, where users can no longer be able to search the network to provide the above OTA products, this is the active behavior ah, the reverse attack Ah, the past is the Giants choke the boys ' necks said, do not give money, I will not let you on.

This is where the mango net people spit. Where to go: "Where to launch the new hotel cooperation system, the nature of its website has changed from the original media search platform into an online distribution platform, equivalent to another OTA. This also determines that OTA can not continue the previous mode of cooperation. ”

Over there, Yi Long net CEO Cui is in Micro Bo and go where the net CEO Zhungchengsu Open pinch.

Cui said: "The art dragon does not support where to go to the TTS model, other countries OTA also does not support the vertical search TTS mode." We do not believe in this model, where the long-term benefits will be guaranteed to the maximum. Lao Zi Yue: After the person and body first. It means that the interests of others can be safeguarded after they have been put in their interests. If you want to end others, others will refuse to give you sedan. ”

ZHUNGCHENGSU: "Expedia's EAN mode butt kayak is the TTS model that supports vertical search." The business history of the world is long and broad, and there are no patterns or cases that never happened. ”

Cui also said: "Chen is not a concept, kayak with EAN inventory, in the consumer side use is kayak own brand, kayak is equivalent to Expedia's alliance." If you go where you want to use the same pattern, the art Dragon is willing to support. You push is the Art dragon, Ctrip, the same brand where to complete the transaction, this is the art of the Dragon against. ”

"Any model can be successful, but it's hard to get partner support if all the models are in one roof," Cui said. Where to go the original is vertical search, Pay-per-click (can charge high advertising fees); now push TTS, the charging mode should be divided by the transaction (that is, Taobao mode, 3% of the amount of transactions), but where to the OTA charge a click Fee, and signed the hotel, the full return, directly to do OTA and advertisers competition. ”

Cui proposed solution: "Art dragon support to where to do Art Dragon Alliance website, to where to the name of the consumer distribution Art Dragon inventory." Divided by turnover, where to get most of the Commission, Art Dragon take a small part. ”

Zhungchengsu had to say, "Where to go is open to all possible models, as long as the consumer experience is guaranteed." ”

After reading the dialogue above, everyone knows what's going on. In short, this matter, to go where the net to the vast number of aggrieved OTA compromise (at least the attitude of compromise) as a preliminary result.

But things are not finished Ah, only the same way network, Teng Bang International, to order some of the OTA recovery and where to cooperate, art dragon, Mango nets, where to live, such as Ota still do not want to go to and where the network peace AH. Why did you go to peace? Read the news, April 22, Ctrip, Yi-long network announced High-profile, together with the two economic hotel group, such as home, the Chinese court launched the "51" hotel special promotional activities. To know, Ctrip and art Dragon is the enemy Ah, have been each other pinch how many years Ah! The explanation in front of the common enemy, the former enemy can also become comrade-in-arms.

I also know in advance of the Black Horse Network, this Thursday, to where the net of the enemy Ctrip will hold a press conference in Beijing, content for its mobile phone client "Ctrip wireless" the latest version of the press conference 4.4. Legend of this conference was scheduled to be held in Shanghai, and then changed to Beijing, and Liang Jianzhang and fan two big Boss are very likely to visit the scene, it is evident that Ctrip attaches importance to wireless strategy.

I saw the dark horse in the Apple App Store, "Ctrip Wireless" the latest version of the mobile phone 4.4 has been released on April 20, and the previous version of the biggest difference, added the "Hotel support micro-letter return, each night the highest return of 206 Yuan", the previous close to update several versions inside, "mobile phone booking hotel than the site to return more than 5 yuan , more than 2 yuan ticket to the site, "The new ticket back now, a single ticket to the highest return now 717 Yuan", really unprecedented strength, the price of low-cost air tickets to where the net products.

Also, in the middle of this month, there is a strange thing about where to go. First a media burst, where to go net just completed a new round of 57 million dollars (about 350 million yuan) financing, and said the financing will be stretched to where the net IPO time. Then where to go the net quickly responds, the current about where to get financing reports without going to where the network official confirmed that the report content and the fact "very inconsistent." is not the same, or does not match, you guess go!

At the end of the month, the Tourism community website MA Cellular Network held a conference said, B round and melted thousand million dollars (15 million)! Oh, yes! It can burn for another two or three years. Joking, a tourist observer who declined to be named, said that the MA Honeycomb as a community site, the pace of the past few years has been quite good, the development of the user when the development of users, the financing when financing, commercialization of the time, last year, the revenue of tens of millions of yuan, Last month also launched a new product hotel ticket price comparison recommended products "swarm", say to go where, Ctrip and other eldest brother "ant bite Elephants".

So, hot money is willing to gather online tourism industry is not false, we all want to chew a mouthful, no matter where the front is or the backstage capital or not hot, there is not so much news. Black Horse also think of this January from a well-known investors heard this year's VCs like a few areas, online travel is one, sure enough.

In addition, according to half half not reliable news, soon forgotten the former community boss "Tianya Network" has recently to exert, ready to take online travel to do the second spring, do not make fun of the Tianya network Oh, most people may not know, Tianya, in addition to the Tianya forum, also operates a tourism project and Hainan Province a local portal called "Hainan Online "Not without a little capital. As for the Tianya net how to do?

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