Internet sandwich Layer: The net gathers is the power or the absurd dream?

Abstract: No flowers incense, no tree height, I was a tree no one knows. In the Internet, there is such a group of grass that no one knows, their name is called: Grassroots webmaster. Remember a few years ago, at an Internet webmaster meeting had seen the white

No flower incense, no tree height, I am a tree no one knows. In the Internet, there is such a group of grass that no one knows, their name is called: Grassroots webmaster.

Remember a few years ago, in an Internet webmaster meeting has seen the white hair of the Huajun, a once let countless webmaster admire the role model, more than 10 years ago, may be a lot of the webmaster was underage, and I know the name of the time, but also 66 years old.

The internet is a miracle of birth, and later similar characters like Huajun, more and more, there have been many of the webmaster's idol, such as the Chanyu of the Dragon Lane, Chongqing Shopping Mania, Hefei hotline of the Wanghai, Guangzhou mother Nets Ying. and similar to the West Shrine Hutong Xiangma and Xiamen small fish net Yiu Jincheng and so on, have already known in the lake. There is also a treasure net, Fuzhou convenient network, Wuhan Proud network and so on a large number has been valued 10 million of personal webmaster site, to many webmaster many spiritual encouragement and future goals.

However, compared to the hundreds of billions of VCs or often flash in the media of the Internet celebrities, webmaster This group, in China has hundreds of thousands of of the public, seems to be forgotten by the internet world, its own self-extinguished.

Internet sandwich Layer: The net gathers is the power or the absurd dream?

Every webmaster assembly, each to a place, can always see a large number of personal webmaster, with blood and passion, listening to the host on the stage of incitement, cheer for their dreams. Cruel reality, but constantly let everyone sad and disappointed.

I know a lot of personal webmaster, is a part-time job, while operating the site. Some stationmaster even attends this kind of meeting the money all is tight. Most webmasters earn almost zero on their platforms.

But every time we are crazy in the venue exchange business cards, talk about the future ideal, and various modes. We are keen on new things to explore and apply, but always in the lost.

In addition to the Hefei hotline is relying on the house365 acquisition, in the gem listed outside, but also only Guangzhou mom net was Tencent investment 50 million, 19 floor acquisition of Chongqing Shopping mania, Jiangxi Hao Group investment Treasure Net 10 million funds ... But this with the current mainstream Internet capital market is prone to billions of investment to see, as if the drizzle, only moisten the webmaster groups in the pyramid tip of the few stations.

This and the current huge webmaster groups, nothing more than a drop in the bucket. In technology, many of our webmaster are skilled, and in the income, we are less pitiful, so we are forgotten by the Internet sandwich layer.

Internet tide: stationmaster drift or retreat and net

The author of this article is not to the Internet industry to see, I know, the current internet market, as the protagonist of the grassroots local personal website, almost impossible in the capital market is valued. But I firmly believe that, with the domestic production of the people's Life development, from the local people's nearest local portal, must be the future of the Internet can not be ignored a force.

Live in the present, the main purpose of this article is to give some inspiration to stationmaster, more is to the current stationmaster the atmosphere of some reflection.

Compared to the time when I was on the internet, a chat room, if there are more than 200 people online, it has been a very good thing, and OICQ is often in order to break the line at the same time 100,000 people and complacent. But the speed of the Internet development is amazing, at that time, buy a computer is very luxurious thing, now ordinary people one months income can easily buy a good configured desktop. Not only did we bid farewell to Internet cafes, we have started to use mobile phones to surf the internet, which was almost impossible many years ago.

And millions of clicks per day, tens of thousands of people at the same time online, in the current local portal site, we have many sites have done, and these stations have exceeded the annual revenue of this checkpoint. Compared to more than 10 years ago, we webmaster, but also a very good progress.

This is also a lot of webmaster willing to pay the main reason one, but, since we see the huge market, why there are many stationmaster still live very hard?

Webmaster Reflection one: win in detail, lose in the pattern

A little ugly man said: "Lattice" is a personality, "Bureau" is the mind, the details of good people pattern is generally poor, the pattern of good people never heavy details, two do well, it is called Taiyoucai. This man has a business called Ali, a lot of webmaster in the use of Phpwind and Aliyun server, is one of his products, and the famous Taobao, naturally do not have to introduce more, yes, this man has a name, called Ma.

I believe the webmaster must have seen this video: Ma Yun 96, to the national sports, marketing similar information products, China Yellow Pages, how many eyes and prevarication? If it's not video, you will never compare the current creator of the internet giant with the event.

Ma Yun said: the so-called win in detail, like a person kicking is really beautiful, in fact, you do not know he played every morning 20,000. Yes, you know Ma Yun's hair history is well-known investors son heard Ma Yun six minutes speech, decided to invest in MA. But you don't know, before seeing Sun Justice, Mr Ma has been at least 38 times rejected by various investors in Silicon Valley. The legendary figure even applied for a plate and was rejected.

There is also a detail you do not see, the giant behind: Founded in 99, 18 people pooled 60,000 dollars, within 3 years, although the investment, but still can not be profitable, to 10 years ago, that is, the end of 2002, only to achieve the net profit of 1 dollars. 95 founded the Chinese Yellow Pages, the 99 founder of Ali to 2013, 18 years, Ma Yun is the practice of kicking leg 18. From the establishment to the break-even, it took 7 years.

Ma Yun has been running for 18 years, a baby has just grown up, and China's internet market, also just started after 99, and now it is only 14 years. After having a good character personality and bosom, can we have the determination to stick to the 18-year long distance running, to do one thing to the extreme?

Webmaster Reflection bis: Win in the pattern, lose in detail

This is a cliché of the topic, and Ma said the pattern and details are different. This is a lot of webmaster memories of the past years!

Shaoxing Sunshine Net, Stationmaster Wei Jin, A and like Ma Yun likes to play Taiji the Sunshine Boy tells us: 8 years, 96 months, they revised not hundreds of times.

04: Imitate foreign Craigslist Do classification, research to his all pages can be drawn with eyes closed.

08: Do Forum, classified information no one tube, because the flow and the forum is flat, think the classification information has no commercial value, give up, 12 back to do again.

06, 07 SNS Prevalence, often to Shanghai, Hangzhou to participate in a variety of high-end forum Exchange study, made very pragmatic, spent a year, cast more than 100,000, set up more than 200 groups, and later found that the group is simply not reliable, the forum is the mainstream.

07 began to do life consumption, focusing on catering to do catering, leisure and entertainment industry, online and offline coupons collection, 1~2, a magazine or booklet, has been held until the end of 11, adhere to more than 4 years. Survive on this. Then began to hairpin, but just 3 months, stopped, 09 when the domestic 24 home to do the city consumption discount site, we gathered together to discuss this model, we spent a half-day discussion, the conclusion is that this model has no way out, should be, or right.

07, for the mall is pretty bullish, spent more than a year, found not workable.

It was not until 12 that the framework and ideas of the local Web site were clear.

Wei Jin is lucky, more webmaster, in fact, is constantly in the cycle. Keep trying to make mistakes, Shaoxing Sunshine Net spent 8 years, you may spend more time, or not much, but for all kinds of new products, passion, than the chicken blood is also high.

All kinds of new products and models, indeed in a certain time period or some conditions, have its advantages, but does not mean that can be practical. For example: Everyone is looking at the O2O mode, in fact, we have already realized the closed loop, nor is it a new model, we are in the study of the so-called new products, or to give their own electrical products or no electrical business characteristics of the product set a "closed loop", it seems very good, but ...

And the recent micro-bo marketing and micro-credit marketing, but also as if the blood to listen to all kinds of master comments, immediately launched a revision. Group buying, in fact, 06 years or so someone began to do, and everyone to follow suit, you just started, and just in time to perish, this is not your destiny.

March 11, in Fuzhou University, a teacher, Fuzhou convenient network chairman and CEO, Xin, a shareholder and founder of the company, as alumni facing college students do job fairs when the speech, but also reflect on their own venture trial and error experience, once he did not pay attention to the income of tens of millions of million business every year, Distance his entrepreneurial dream is very far away, but now he has regained the Jiangshan, only Fuzhou convenience network home industry has stabilized the first position in Fuzhou.

Webmaster: You all want to become Ma Yun, but can you for a beautiful kick to insist on kicking 20,000 feet every day?

For the Internet products and models, many owners see the pattern, but lost in the details.

Reflection Three: Iron also needs its own hard

Now, with a strong heart, and a good faith. Can you not struggle as you are now and constantly tossing and going over the so-called alliance income? A good product on your server, good mode you know by heart, but whether it will be successful?

The answer must be no, we are in addition to the high configuration of the server, a high level of technical level. In fact, the understanding of the industry is not enough, especially for marketing, the need for a 0 breakthrough.

Ma Yun announced his successor two days ago is Lu, why is he? Yes, he is a sales man, Ali's industry has almost done: after Business-to-business, Taobao, Alipay, each business is stepped, and all come up with enough convincing results. Can fight and will tough. "What is a talent?" he said, turning one thing into another. "This is what Shi Yuzhu said. And we stationmaster, should also want such breakthrough.

The wine is also afraid of Deep alley. Wang Po sells melons and puff. The early time dividend, in the case of local stationmaster, already very few. But the market dividend for the future is huge.

We often see in various media on the Internet, especially the future of the industry is very optimistic, but even if the choice of the industry, your understanding of the industry, professional, service depth is a test. It is an important bottleneck to help your customers succeed and provide specialized services that exceed customer needs.

Facing the current vertical industry challenge, our popularity advantage is very obvious. Our pattern: We have the power and popularity of a city net friend. But we lack the specialized content operation, the Netizen interactive guidance, cannot help the customer to carry on the network socialization marketing, even how own advertisement uses the reasonable price to sell, how to visit the customer, how understands and helps the customer to analyze the goal, understands and realizes the customer actual demand, How to give customers a qualified industry planning case, and so on practical issues, are webmaster and webmaster team need to consider and must be resolved things.

PostScript：

If you are no longer willing to do the Internet sandwich layer, continue to wander in their own creation of the lonely world, but for the young internet history, become a prairie fire, become the mainstay of the industry. I suggest slowly learn from the webmaster to become a media person or a marketing person, slowly realize their own and the value of the website platform.

Iron also need their own hard, huge profits will not come to you, from the station's narrow point of view more to give yourself some goals, become a more comprehensive talent, your world will be more exciting.