Interview with China Network: expert member of China Association of interconnected Guo

Introduction: In the China Commodity Trading market Development Forum, reporters have the opportunity to interview the industry has "business godfather" of Mr. Guo, he has been committed to China's business-to-business E-commerce research and practice since 1999. Guo is a Shandong Weifang people, incumbent China Trade Network chief executive, China Internet Association expert member, China Market Association deputy Director, China electronic commerce Expert Consultant, and so on, has served in the Chu Mu Rum, Hui Cong International, China building Materials online, has published nearly dozens e-commerce research papers. In an interview, he expressed his views on the future of China's business-to-business e-commerce market.

Reporter: Can you give a brief introduction to the development of E-commerce in several stages?
Guo: The first stage of the development of e-commerce platform is information Service platform, provide enterprises with supply and demand information, business offline transactions, the main profit model for membership fees and advertising fees, such as HC NET, Alibaba; the second stage of platform development is trading service platform to improve the real supply and demand information, enterprises can be online transactions, The main profit model is trading commission, such as gold and Silver Island, Dunhuang network; the third stage of platform development is the resource integration platform, which provides the whole solution of one-stop service and supply chain operation of centralized logistics service, public service, credit guarantee service, payment service and information service, so as to maximize the utilization of resources, The main profit model is divided into Third-party applications, such as the China Trade network.
Journalist: What do you think are the problems with the current business-to-business e-business model?
Guo: At present, domestic traditional business-to-business e-commerce sites, such as Alibaba, global resources, wisdom, and so on, despite the vast number of buyers, suppliers, but many are still simple as the telecommunications yellow Pages of the basic information and enterprise introduction, service means is also a serious single, want to communicate with the enterprise depth, or only through the offline hosting a product recommendation, or buyers meet, procurement will, so, E-commerce site has become a traditional trade fair dependency.
Although Chinese business-to-business E-commerce has been developing for more than more than 10 years, its main profit model-"paid membership"-is not enough to prop up the market. According to Analysys International data statistics at this stage in the pay membership system under the profit model of the number of domestic accounts accounted for less than 1% of the number of registered accounts, this data fully demonstrates that the pay membership system can not meet the needs of most small and medium-sized enterprises, so from the entire domestic business-to-business E-commerce market, The paid membership system is not the most suitable profit model.
In addition, the existing Business-to-business Web platform is facing the development of the limited buyer resources, that is, the buyer's resources are relatively fixed, but the number of suppliers is increasing, there will be gruel, the effect of the decline of the problem; At the same time, in order to ensure profitability, will continue to improve membership fees
Reporter: Can you give a brief introduction to the third generation of E-commerce?
Guo: The third generation of E-commerce platform relies on the Web site, mobile Internet, IoT, large data and other means to provide users with a full range of e-commerce solutions to achieve trade in every aspect of resource integration. can provide centralized logistics services, public services, credit security services, payment services, information services, collaborative office, such as one-stop service and supply chain operation of the overall solution to the customer, to meet the needs of diverse users and personalized, so that resources to achieve maximum utilization.
Journalist: When do you think Business-to-business E-commerce will enter the Golden age?
Guo: business-to-business development needs a sound legal system, advanced electronic payment means, a mature social credit system, the current first in the field of credit regulations, the Letter of Business Management Ordinance has been implemented, business-to-business large third-party payment tools have beenGradually mature, but the degree of enterprise informatization needs to be further improved, the habit of business-to-business users also need to change, so China's business-to-business Take-off still need 3-5 years time.
Journalist: Thank you very much for being able to accept our interview.
Guo: Thank you.

Note: This article is reproduced in the "China Net" http://jt.china.com.cn/jtaq/fctk/2013-04-27/350939.html