Into the cloud times to dig up the billions of rich deposits of large data

What's the best thing to make money now? The answer is data. You may be surprised at Taobao know your child's favorite milk powder brand, Sina Weibo know you may know friends, Jingdong Mall always recommend your favorite mobile phone, it seems that overnight, the Internet than you know yourself better. As Gari Kim, a professor of sociology at Harvard University, said: "This is a revolution, and huge data resources have led to a quantitative process in various fields." "It is understood that the market size of large data will grow from 3.2 billion dollars in 2010 to 16.9 billion U.S. dollars in 2015, an average annual increase of nearly 40%." There are even predictions that the data are in the world.

The world of data is changing, and businesses are facing the growing volume, variety and speed of data, how are we going to face this new world of data?

November 6, hosted by Yangcheng Evening News, South China University of Technology as a strategic partner, Guangdong Tian ' an new Materials Co., Ltd. co-organised by the "Wealth Forum" invited to Microsoft Greater China Vice President and Marketing strategy department general manager, chief Cloud computing strategy officer Shenwey. In his speech, Shenwey talks about the future trend of big data and cloud computing: "Today's explosive information and data are surging every day, and 94% of users feel trapped in the ocean of data, and you need to know more about yourself than your users if you want to grasp business opportunities in different data types. ”

Excellent quiz

Q: What is the relationship between Microsoft's China research team and the world's research and development team?

Shenwey: There are two types of relationship between the Chinese research and development team and the Headquarter research team, one is the division of work for the same product, the other is the independent development of the whole product line. Our positioning of the Chinese research and development team is a strategic positioning, both as a research and development center, but also to make it a business center.

Q: At present, Microsoft's mobile phone operations are less used, and many applications have not been updated, Microsoft in mobile applications to compete with Apple and Android?

A: Microsoft has more than 170,000 applications in Windows Phone, and mainstream apps have been on the shelves, although they are still in a start-up phase, but they are growing fast and Microsoft has done some work to bring more benefits to developers. The first is paid download mode. Microsoft has launched a 7:3-percent paid application split for developers and platform vendors, and the proportion will widen to 8:2 when the amount of paid downloads reaches 25,000 dollars. The second is the form of advertising profit. When the application download reaches tens of millions of, it becomes a very good advertising resource. Finally, through the application of interactive profit. For example, the mobile interaction into the Microsoft platform, through mobile interaction, so that more mobile manufacturers to obtain a new profit model.

Q: After the development of tablets and the acquisition of Nokia, Microsoft has become a hardware and system of the non-pure software company, how do you deal with OEM partnership?

A: Microsoft made its own hardware, previously in a relatively closed state, not in the near future. For more than 30 years, Microsoft has adhered to the strategic development model that is the core of the partner ecosystem. Our philosophy is to drive a large number of partners to grow better. Microsoft's tablet computer will bring some pressure to the hardware manufacturers, but more is to bring creativity and inspiration to this industry, thus driving the overall industry development.

A

Data Big Bang: energy is beyond your imagination

Shenwey said, now everyone is almost the Internet, mobile internet users, we issued every micro-blog, video, posts, although very little, but are in the big data to contribute. The shocking fact is that today, it takes only two days to create the total amount of data produced by 2003 since the birth of civilization.

According to industry experts, global data will reach 40ZB (40 trillion TB) by 2020, nearly 45 times times more than in 2009, and the type and variety of data will be more complicated. If all these large data are stored in Blu-ray discs, these discs can be equivalent to 424 of the world's largest aircraft carrier Nimitz (nearly 100,000 tonnes of load). A survey of Microsoft in the global marketplace this year shows that more than 75% of China's large and medium enterprises will deploy large data solutions within a year, and that the key to the rapid application of solutions is the urgent need of customer relations, marketing and sales departments.

b

Social style: Every move has business opportunities

It may be hard to believe, but this is a real case of a Japanese pharmaceutical factory: By analyzing tweets posted on Twitter, accurate predictions of a flu outbreak, and the timely production of drugs, make money.

In Seattle, United States, when you walk into an outdoor shop, the doorway screen has already sensed your presence, not only to show you a great deal of what you might need, but also to take you on an outdoor ski trip based on your hobby. And through Kinect into the somatosensory gaming experience, you can earn discounted coupons and send them to your smartphone in real time.

On Wall Street, a speculator uses computer programs to analyze messages from 340 million Weibo accounts around the world, scoring 1 to 50, and then processing millions of dollars of shares on the basis of scoring results. The principle of judgment is simple: if most people are excited, buy them; if everyone's anxiety rises, sell. The data analysis helped the speculator gain nearly 10% per cent in the first quarter of last year.

"Through the analysis of social behavior such as Weibo, we can understand the user's hobbies, habits and other information, which is the company's special needs." "Shenwey believes that companies will want to know the details of their customers, which can be achieved in social channels," and through more detailed analysis, I can even know the information of my competitor's users. This is the vision of an era of personal social mobility. As Shenwey said: "Future shopping will not only buy behavior, but also have more social mobility experience." "The widespread use of online behavior has turned everyone on the internet into a huge business opportunity to tap."

Shenwey The example of a retailer. "You can imagine that when a consumer goes into a store, all of his spending behavior will be captured in large numbers." Shenwey further explained that when the consumer bought a childrenwear, then he will get a reminder of the surrounding children's Restaurant at noon, and later in the evening, his mobile device will have access to child cinema information, "These are through some social channels, using large data mining technology, access to targeted customer information, We provide these market demand information to customers, will bring them a huge business wealth.

"Social ways in life have slowly infiltrated the corporate world and social networking will become a societal trend," he said. "Not only is personal social mobility, but Shenwey also sees a more trend in the age of social mobility: Corporate social networking." Last year, Microsoft bought social networking service provider Yammer, "85% of the world's top 500 companies are using Yammer". "Through the Enterprise internal social platform construction, will provide the customer the better internal information Management service, and strengthens the team cooperation, strengthens the innovation atmosphere, creates the greater value for the enterprise." ”

C

Stroll "cloud" side: How much does it take

Traditional it enterprises, in order to store data, the need to constantly buy servers, but most IT equipment as a self-employed, the average utilization rate of less than 30%, and with the increasing number of data, expansion cycle long, high threshold, investment, will only increase the cost of enterprises.

But cloud computing can easily solve these problems. It's a huge commercial value for cloud computing to have an instant expansion without paying extra for the vacancy. Someone figuratively: How much you want to use, how much to remember, according to the way the electricity bill, basically no waste. Enterprise Cloud Computing Market size is expected to be 2 trillion dollars a year.

"Because cloud computing intelligently handles many repetitive management tasks, it can effectively reduce labor costs," he said. A system administrator can manage more than 100 servers in a traditional enterprise, but can manage thousands of servers in a cloud data center. Shenwey also points out that electricity costs account for an increasing proportion of the overall cost of operating an enterprise, about 15% to 20%. Cloud service providers can reduce electricity tariffs by 25% by deploying data centers at low electricity prices and areas with clean power supply.

Microsoft cloud Services, for example, provides more than 200 global cloud services for more than 1 billion users in 89 countries and regions, including Windows Update, which provides 1PB of Petabyte petajoules bytes per month, and 5 million minutes per year Lync session time 280 million of users use Skype for calls and videos each month, with 10 million users in two weeks after the outlook.com, and more than 17 million people using SkyDrive to store and share online content every month; Forefront for Exchange Filters 1 billion messages a month; Xbox live has more than 40 million users in 35 countries, and so on. By the middle of last year, Windows Azure used more server computing power than the global computing power of 1999.

"Such operations and storage capacity is very strong, for small and medium-sized enterprises, you do not need to build your own data center, and one or two separate data centers can not cover all areas, but will increase it investment." Put it on the ' cloud ' and you'll cut costs and get bigger economies of scale. "Shenwey said.

Shenwey also said that cloud computing is not just an infrastructure content, but more importantly the type of application on this basis. The concept of the cloud is a concept of economies of scale, you do not need to have a data center everywhere, but rather have a very structured and geographically large data set to produce economies of scale. Therefore, the Microsoft public Cloud in the world set up three major regions, eight sub-regions, located in North America, Europe and Asia. In just two years, its public cloud, Windows Azure, already has 20多万家 paid enterprise users, currently achieving a 200% annual growth rate, using the service as a cloud platform for more developers than any other cloud platform. So far, Microsoft has invested billions of of dollars in building global facilities and networks, and investing more than 9 billion of dollars in research and development, increasing the efficiency of IT solutions, cloud services and operations.

In Microsoft, by means of data mining and machine learning technology, the urban air quality data containing fine particulate matter information can be inferred in real time by the statistics including meteorological situation, traffic flow and the trend of personnel flow. "With the aid of large-scale data centers, we can even trace the geological conditions of the quake-stricken area for more than eight years, including the quality of the building and the probability of occurrence of the disaster, to help the Government to improve the efficiency of decision-making in disaster prevention and relief work." ”

Shenwey is confident about the future of cloud computing. "In future cities, cloud computing will be widely used, including manufacturing cloud, health cloud, education cloud, financial cloud, policing Cloud, IoT, E-commerce cloud, etc." Under the influence of new technologies such as cloud computing, mobile Internet, big data, social media and so on, cities will become the main driving force of cloud computing. ”

D

Data and privacy: a double-edged sword

Ten years ago, the cover article of The New Yorker magazine said that no one knew that a dog was typing in front of a computer, but now, even if a dog is playing with a computer, someone knows what you've done on the Internet. "Hey, don't turn your head, that's you." "It turns out that, just as security privacy is the biggest challenge in the internet age, it is also the most serious challenge of the cloud computing era." Security is an essential part of pervasive cloud computing, and the cloud computing technology architecture and new business models based on it also put new demands on security and privacy.

"User privacy is a very sensitive topic, and it is also a matter of usage and degree of usage." Microsoft is very respectful of China's positioning for personal data management, and we are the only data center for an international company that has landed public cloud in China. "Shenwey also pointed out that the Microsoft has internal audit, but also from the third party audit, for personal phone numbers, names and other personal sensitive information, there is a specific definition of the provisions, which have very clear rules to ensure that these data are in China, will not exit.

Shenwey also cautioned that April 8, 2014 is the retirement day for the Windows XP operating system, and that the system will no longer have security updates, and that the risk of continued use is elevated. "For companies that use cloud services, they are earning far more than these concerns." Especially for small and medium-sized enterprises, through the adoption of the cloud service provider regular security services, they can save a lot of time and it costs in terms of security and privacy, and put these savings time and cost back into the business, get the ' compound interest effect '. "Shenwey said.

Data usage and data privacy always seem to be controversial. Kelly, the founder of Wired magazine, put forward another point of view to the reporter of Yangcheng Evening News. "If personalized services are needed, they must be exchanged for transparency," he said. Maximizing personalization means maximizing transparency. If you do not want to disclose any information, then you can not expect others to consider themselves as individuals with personality. ”

Know more D

It cutting-edge technology

The legendary Microsoft founder Bill Gates home is the latest and most dazzling High-tech: Not back home hot water has been cooked, air-conditioning has been adjusted moderately, the music has been automatically opened, one step into the house can immediately enjoy. And Microsoft's technology is just as bright as before.

Kinect "Sign Language translator": Translate sign language into spoken language in real time, and vice versa. According to the introduction, the system can capture a given dialogue between the two sides, deaf people can be to another person in sign language. The visual signals are translated into both written and spoken language, and oral English can be converted into visual signs. Kinect is a 3D body sensing camera with real-time dynamic capture, image identification, speech recognition, community interaction and other functions, then the person is the remote control.

Smart phone 3D printing: Only smart phones or tablets, around the target object, from different angles to take a few photos. The background uses cloud computing to run the 3D reconstruction algorithm, then transmits the data to the user's device, the simple scanning, only then can obtain a 3D model in 1 minutes.