Inventory of 2014 online education hotspots events

2014 is the end of the instant, small partners must be working overtime sprint goals? The mustard heap also breaks fingers and recalls this chattering "online education year".

This year, the Internet has launched an unprecedented impact on education, the past that literacy, reading, poetry, love, the campus is also rapidly flooded with various electromagnetic waves. Everything around seemed to become extraordinarily fast: children are increasingly picking up mobile phones rather than opening storybooks, and students are trying to cope with exams that are also attempting to be simple and easy, and a group of geek, who are already talking and blushing, suddenly jumps from a computer table and says, "We're going to use the Internet to subvert education!" ”

It's a real gold or silver thing.

Everything seems to have been premeditated. At the beginning of the year, VIPABC, an online English-language training agency, hit the streets of Shanghai with a huge outdoor advertisement for Yao Ming, saying "the new technology will be used to create foreign language education for children in poor remote areas". Soon after, Alibaba, Temasek and Qiming Venture announced a 100 million dollar investment to VIPABC's owner, TutorGroup.

These 100 million dollars of "chicken blood" to the air are "hit" hot, quickly around the lively. January 21, a home school communication platform for the start of a company, the full public education IPO. This was preceded by a 15-month moratorium on shares in mainland China. The concept of online education, coupled with the enthusiasm of the capital market for new shares, soon reflected in the share price, the full pass of the share price rose twice times, but they are said to have more plans, from the end of September has been suspended until now, heard pledged a lot of money for the next step of potential energy preparation, has acquired some projects

April 3, the other side of the Pacific Nasdaq stock Exchange market has ushered in the technology, which is China's first listed vocational education companies. The science and technology was founded in 2002, through the first IT training O2O Interactive teaching model, in the national campus to promote live courses, taking into account the centralized research and large-scale learning management. The, one of the angel investors of Technology, has achieved 800 times times the profit on this project.

A-share market has also begun to market for educational enterprises to relax the floodgates. June 18, the new Nanyang acquisition of Ngong-Li technology has been approved by the SFC to become "China's first education shares." This event can be regarded as the light of a A-share, after the new Nanyang, to seek a A-share but first via the new Sanbanxi education enterprises have sprung up ...

Internet people come across the border and see what else they bring in addition to technology.

And the Internet technology into the education circle, is the Internet-style topic marketing. At the end of February, the company's YY voice announced the establishment of 100 education, the introduction of a full free IELTS, TOEFL intensive classes, the majority of shareholders rebels students are said to 2 years in the Internet education field hit 1 billion. History is often strikingly similar, if you still remember a few years ago rising and 360 "dry rack" when the lively, it is not difficult to understand the new Oriental and the ups and downs of the stock price of the times.

Soon, bat for the representative of the Internet companies have High-profile entry, Ali Bao classmate, NetEase Cloud Classroom, Tencent Boutique class and Tencent class, as well as Baidu launched a job help and other education projects unveiled. These giants sit on the flow and technology advantages, mainly in the form of platform, scrambling to attract the offline institutions, the Reapers always waiting for the big cake, and then they really started.

As the first share of the market value of billions of dollars in education, the new Oriental even if not clear how to do the Internet education, will never ignore this force. In early March, the market was the news of new Oriental and Tencent Cooperation, said the two sides set up joint ventures, focusing on online education. At the end of July, this long rumored company finally unveiled, is the micro-learning Tomorrow Network Technology Co., Ltd., by Panchin as CEO. December, the new product excellent answer on the line, designed to move the end and machine learning.

When investment and information are turned, people should move.

The wave of online education has allowed many traditional institutions to see the opportunity to embark on a journey of "talking and walking"-resigning and starting a business. January 13, the original New Oriental CEO Chen Xiangdong, July, his entrepreneurial project "with whom to learn" the first time to meet you. In his later mustard interview, he explained the reason for his resignation: it may have originated from a sense of crisis. After Chen Xiangdong, the new Oriental Senior Vice President Cha Yunlong, Group of assistant vice President Deng Hong and network operations director and the chief of the CEO Zu Teng, the resignation.

Not only is the new Oriental, internet giant Baidu's senior technical manager, the company's basic system and large data chief architect Lin Shi-ding also in May from Baidu left, to plunge into entrepreneurship, the development of K-12 stage of school management, teaching, learning products "cloud school."

These heavyweights have joined the online education business, giving practitioners a chance to see hope and to make capital more confident about education. The integration of education and the Internet is also continuing, Mooc website Coursera founder Wunda, announced in May to join Baidu, responsible for the Baidu Brain Project, including in-depth learning areas of research and development.

Mustard Heap No hesitation to believe that there will be more cattle to come in the "sea fishing", but the first water is always cold yo.

The ice of education policy is beginning to melt

While the Internet education in the market environment barbaric growth, the other side of the public education system is also difficult to transform. The general idea of transformation is to make educational resources fair in the way of informatization, and the other is to change from exam-oriented education to quality and ability education, so that students can learn more in practice.

January 26, in order to ease the early "school choice" of fierce competition, the Ministry of Education issued an opinion, asking for a small increase in the first interview near the entrance. And soon focused on Beijing, Tianjin and other 19 major cities, the implementation of the 2015 to implement 100% of the primary school film near school.

February 26 The State Council executive meeting will promote the development of vocational education to "promote the way, structure and improve the people's livelihood," the strategic height, and deployed to accelerate the development of modern vocational education mission measures. Including "guide a group of ordinary undergraduate colleges to the application of applied technology-oriented University Transformation", guide the support of social forces to set up vocational education, and actively support all types of school-sponsoring bodies through sole proprietorship, joint ventures, cooperation and other forms of private vocational education; Management and other factors to participate in school and enjoy the corresponding rights.

As one of the supporting policies for vocational education reform and employment promotion, the State Council issued two papers each year, abolishing a total of 125 professional qualification certificates, including the "Sponsor Agent" Qualification certificate which is considered to be of higher gold content.

September, the reform of the college entrance Examination "long-awaited" out, "on deepening the reform of the examination and enrollment system," the introduction of the reform timetable for the college entrance examination to determine:

(1) Since 2015, the abolition of sports, art and other specialty plus items;

(2) Since 2015, the implementation of independent enrollment in the national examination, not to use the joint test or organize specialized training;

(3) The total score of the college Entrance examination consists of 3 grades in Chinese, maths, foreign language and high school. The number of words outside the score unchanged, not a single cent of science, foreign language one year two;

(4) High school academic proficiency test in politics, history, Geography, physics, chemistry and other subjects in their own choice;

(5) Shanghai, Zhejiang First pilot, starting from the fall of 2014 students enrolled in a freshman.

Fierce competition, some areas began to shuffle

Education industry after a large six months of fermentation, also began to enter the stage of competition, in a number of subdivision areas have begun to shuffle.

The first to be affected are some offline institutions, to frequent "run", "bankruptcy" of children's English, preschool education type offline institutions for the representative. The most influential may be the British International Children's English event at the end of April, with more than 3,000 students being "swept away" and more than 200 teachers being owed wages. With the increase in rent and labor costs, this kind of cash-flow-dependent prepaid items are increasingly difficult to manage. August, the Pearson Group's Dell International English also announced the withdrawal from China.

Online course platform class projects are also taking the next step, such as the transfer of class network by Baidu acquisition, the public class Web site to provide to B business, ladder and that good announced closed. The big course platform has become the hand flow advantage bat, and the long-term attention education netease and so on "big" market, but K-12, the art, the language domain small platform, because the precise localization, as well as the operational superiority is growing unceasingly.

Online English Education Market competition is also unusually fierce, VIPABC billion dollars in financing from the beginning of the heavy "smash" in, 51talk in a year completed the B-round, C-round financing, soon after 91 foreign teachers that outgoing personnel changes.

Is TA or step on the market point, but also need strong survival skills.

2015, looking forward to more wonderful

If the 2014-year education and training industry is from the 1.0 edition to the 2.0 version, then 2015 will have more imagination. On the one hand, the online education market began to mature, consumer habits began to be nurtured, some pioneering pioneers for the industry accumulated more experience, more talented people are also pouring into the education industry. On the other hand, the offline organization has a lot of students, funds, core education content, but also realize the trend of online education and start to try. The combination of online and offline teams, the combination of capital and entrepreneurship, technological breakthroughs, and looser policies all seem to herald more imagination in the education industry.

But when it comes to getting excited about new ideas, it's a good idea to go back to the mustard heap and look at the way the online education industry has traveled in the past year. After all, history does not recur spontaneously, but it is often strikingly similar.