iOS mobile game Brush List of sleepy: 80% brush Top50 completely controlled

Developer Xiao Wu is a little worried this time. Poured into the team for several months of painstaking products will be landed on the app store, he was delighted with the future of the product is worried and confused. He did not want to brush the list, but worried that users could not see their products, want to paint the list, promotion costs to their small team added a lot of pressure.

It has been pointed out that the http://www.aliyun.com/zixun/aggregation/8581.html "> Apple App Store in China has been a false, domestic mobile game developers in 1 years time, occasionally brush the list, Development to not brush not, attracted the industry, especially the small and medium-sized development team of a curse. What lures developers? Does everyone who brushes the list earn money? What bad effects does it bring? Is there any chance of breakout? The Donews game has found some answers through interviews with several industry insiders.

80% Brush climbing List not brush

If you list the key hot words of the Apple mobile game market this year, "Brush list" I am afraid to top. Stone Interactive CEO Wu Gang recently summed up the 2012-year tour of the market, and did not publish the views of the product, but poured ink on the brush list problem. According to Wu Gang's description, in a year, the brush list has been from just the beginning, everyone brushes, to not brush, and some brush list company has been busy when unable to take orders, the final brush list cost straight up.

Not long ago, progressive think of the CEO Tang Zhongning also told reporters that the game in Top100, 80% by the brush list climb. What is more, some industry insiders revealed that some game manufacturers even some developers even formed their own brush list team. On Sina Weibo, there is also the "App Store Brush List", which attracts more than 8,700 fans. According to industry insiders said, the source of the brush list is indeed overseas, but the popularity and degree are less than domestic.

Reluctant to disclose the name of mobile game manufacturers said that the list of people have a small group of obscure, but also some star companies, even the industry boss. There are rumors that a few big brush list has been divided into the store's brush list, from the list to the weekly point of time allocated in good order.

Relatively simple and low-cost options

Many developers have told reporters that while there are plenty of jailbreak devices on the market, Apple's official App Store is still the best channel for iOS developers. According to the familiar mobile application promotion Micro Cloud Zhang Lixi analysis, the brush list results in fast, the cost is relatively few. "For example, advertising, the CPC's one cost to 2~5 angle, if it is more expensive to buy ads, the brush list at least can guarantee location." He also pointed out that the prison escape channel, such as 91, the location has been very tense. "It is said that the advertisement should be booked 1 months in advance and only 8 days in one months." ”

Another senior personage agrees with this analysis. He believes that, compared with the brush list, relying on traditional promotional methods, such as hard advertising, the cost of spending may be 100 times times higher or even dozens of times times, which is one of the reasons for everyone. If the use of parallel imports of brush machine, the cost is not low.

In addition to this interest-driven, there are other purposes to brush the list. On the Apple list, some games are not how to make money, but are still in the brush list. Some of the big guys may be motivated by their own considerations, or pressured by the board to perform, or in the interest of investors, the people said.

Other people who make the channel believe that the Chinese market to do Third-party communications and promotional services companies have a keen sense of smell, easy to bias more extreme, but also caused the current iOS platform game One of the reasons for the dilemma.