IP heat continues to warm up, 37 game multi-Habitat layout

37 Vice president of the game, Ms. Huang, as a guest speaker, briefed you on the current four types of popular IP and its advantages, but also share the 37 games currently in the excellent IP access on the existing results.

37 Game Vice President Huang

IP heat continues to warm up, 37 game multi-Habitat layout

IP is undoubtedly one of the hottest in the game market this year, especially in the hands of the market, a game can be successful, very much depends on whether there is a good IP as a content support. According to related reports, there are IP hand-Tour download conversion rate is no IP game 2.4 times times, the introduction of the flow has a clear advantage. And have IP hand tour The overall income level is higher than no IP hand tour, to achieve no IP hand travel products twice times income.

The understanding of IP, Huang said, with intellectual property (IP) More and more attention, whether it is the page or hand tour, shoddy game will be eliminated in the market, IP regularization is unavoidable. In addition, the player's public memory of the IP of the corresponding game product brand awareness has been promoted, the success rate has also been improved.

At the meeting, Huang introduced the IP types under the 37 games four dimensions. She believes that game class IP is the most suitable for two adaptation, the reason is the most easy to get the player resonance; the animation class IP in the art creation and the surrounding propaganda has the great advantage, while the film class IP has the high speed and the powerful celebrity, the last novel class IP contrast other is more timeliness.

It is understood that 37 games currently have IP results covering this type of four-dimensional. Today has successfully launched the adaptation of the game is based on the classic end of the "Miracle Mu" adaptation of the 2014-year Super S-Class page Tour "Archangel Sword", there are according to the network Bukking Wind Ling under the name of the world's novel adapted "Ao Bougainvillea days", also according to the animation "Cang-wing implied record" authorized production of "The Blade of the pale Blade". Successful success of the quality of IP, but also include the phenomenon of the end of the tour "legend", dance the latest masterpiece "I Set the Universe", the Hot comic "Blood High School", "Altman" and the recent planned film blockbuster "Days Will Lions" and "Langya list."

Embrace the outstanding CP Partner, join forces to create the quality game

High-quality IP resources are the birth of high-quality game genes, but whether from a deep foundation of the game design team is also a key factor in judging the quality of the game. A good IP, if the encounter does not understand its research and development team, not only can not create a good game products, more likely to break the original IP Word-of-mouth. In this respect, Huang that the 37 game in the IP strategy of the concept, that is, with the introduction of game products, the concept is consistent, that is, boutique IP, boutique games, boutique operations.

37 games to introduce high-quality IP resources, not limited to the use of their own research and development team, but also to share the cooperation of the CP partners to create quality games. "Ao bougainvillea days" is the 37 game to find has produced a month of water over billion Shanghai easy entertainment fencing produced by the wind bullying the world's strong IP web game. 37 games will be combined with the major excellent CP for the customization of IP use, and through targeted operation means, mining IP Partners The largest market value to play its maximum utility.