Is it feasible to do online supermarket of vertical organic food?

Zhao can ask: open a specialized sell organic food online supermarket is feasible, what good operation method?

Recently saw a report of the United States Whole Foods company, similar to Wal-Mart supermarkets, which sell all organic food, the price is much higher than ordinary food, but still have a lot of people to buy, and supermarkets there are specialized in making cakes, coffee rest areas, of course, are also organic. I think this model is really good, and the future will certainly appear in China, food safety is more and more attention, with the rise in per capita GDP, I believe China will also appear in this supermarket.

Search on the Internet some, found that China's organic food slogans shouting very loudly, really made a chain of not many. Because they are rural, and learning is the food profession, to the present vegetable food planting environment is very understanding, also dream to open a similar to Whole Foods store, but because now limited funds, want to open an online shop on-line, agent all kinds of organic fruit, and then slowly build own brand.

My idea is: small shop to big chain stores, step by step become China's Whole Foods supermarket.

My question is: there is not much money, there is no good operation method, step-by-step how to go?

Answer 1: Give full play to your personal ability advantage, let more people understand organic food

sisphe--from Media people

I personally also very optimistic about doing organic food, not long ago, the CCTV financial channel also reported that China's current organic food is mainly in the major supermarkets supply vegetables, melons mainly. Organic food Line on the main store is targeted at high-end consumer groups, the widespread suspicion of speculation, the use of excessive packaging business, and a variety of exaggerated publicity, high prices have to some extent restricted the development of organic food.

When I was in Jinan, Jinan built a Quancheng agricultural park, the main organic food. To organic food cultivation technology research and development, tourism, on-site picking, farm music and other forms, take you close to organic food cultivation and health concept. Word of mouth word-of-mouth image, make the Quancheng Agricultural Park organic food quickly known by the market, and favored by customers. In Jiangsu and Zhejiang region These years also set off green organic food cooperatives.

Since you are a food professional, you should give full play to your personal strengths rather than delve into how to sell organic food. Register their own trademarks, to do the chain stores or online chains, on-line supermarket chain or, for the present you have no meaning. Entrepreneurial ideas are important, but it's more important to hit the ground first. Otherwise there will always be a lot of ideas but difficult to achieve, although today's internet age there are various speculation concept, but how many of these people earn money?

How to make organic food to get more people to know about organic food, understand the health concept, encourage more farmers to participate in organic food cultivation, and let organic food come close to households.

I think this is the most important, how to sell, online sales, or offline sales are to reduce the intermediate links, reduce costs, convenient for customers to buy your products.

Answer 2: Health food is the future direction of development, if you want to invest in entrepreneurship, we must do a good job positioning and planning

Wang Peia, founder of Qingdao Cloud Network Information Co., Ltd.

At present in China more and more entrepreneurs choose to enter the field of agriculture, because we all know that this is the future direction of development, I am also doing agriculture, Xinjiang, Xinjiang fruit. With the deeper understanding of the industry, the more worried about China's food safety status, a lot of unspoken rules most people do not know, but really shocking after understanding.

The Health food field must be the future development direction, but must invest in the undertaking, must do well own localization and the plan, mainly considers several questions:

1. What products to sell, how to supply, how to ensure the quality and safety of imported food products cost-effective?

2, who to sell, who is our target customer group, where these people, how to find these people? How do you get these people to pay?

3. Where to sell? Taobao? Oh, cat? Physical store? Jing Dong? or something? At present, the cost of electric dealers is also more and more high, micro-trust Friends Circle micro-business is a relatively good path, all kinds of ways to try!

Come on!

Answer 3: The distance between the farmers and consumers, product quality is directly linked to the credibility of the electrical goods brand

Xuan Ming

Agricultural products from farmers to reach the hands of consumers generally through 4 to 6 links, including farmers-buyers-the origin of the wholesale market-transport-sales of wholesale markets-distribution to supermarkets, markets or farmers markets. Each additional circulation link, the cost will increase 5% to 10%, plus a variety of tax and management costs, circulation link cost about half of the vegetable price.

Taobao Eco-Agriculture channel, Tuo Tuo commune, the original life, Dolly farms, such as fresh agricultural products for the leading enterprises have poured into the wave of electricity sales. Through E-commerce platform, producers can directly, quickly and accurately understand the market demand, production of marketable, appropriate amount of agricultural products, to avoid excess caused by excessive transportation, storage, processing and loss costs. Effectively evade the information asymmetry between farmers and consumers, poor efficiency of the operation of the current situation, so as to effectively promote the circulation of agricultural products from decentralized to order-oriented agriculture transformation.

Distance closer, product quality is to be directly linked to the credibility of electrical goods licensing, the responsibility of the relationship than ordinary supermarkets, marketing channels more strongly, is also in line with the pursuit of safety and quality of high-end consumer demand.

But the consumer to the organic product trust crisis, seems cannot be solved only by the closer relations, the electric business platform appears the false organic condition also to have the existence. For the electrical business itself, the automatic detection is only a part of the quality control. However, at present, there is no specific standards for organic products, and not in the traditional quality supervision system in the context of the current situation, the electrical business to the quality of the real good off, nor is it an easy thing.

Answer 4: Build your trusted brand through service

Wu Jingchao--Dark Horse member, founder of customer

It is easy to open a shop, it is difficult to sell things, trust is difficult to build. Therefore, it is not recommended to open the shop directly, but the idea of a number of services to build your trusted brand, otherwise good things, you can not sell on the internet.