is raising the threshold low?

is raising the threshold low, pig raising simple? 5 years after the announcement of pig, with "golden Key" Born "Ding Jia Pig" not only not listed, the original Pig three group announced the split. Recently, the former general manager of NetEase Agricultural Division Mao to the South have issued a statement confirming that he has left, in another team, will continue to the third generation of pig mode. Zhou Yi also confirmed that there were other developments.

At present, the pig market scale of up to 1 trillion yuan, closely related to the pig industry chain scale of 2 trillion yuan. The huge market, for heathen not "ding Jia Pig"? NetEase failed to raise pigs, but it caused a reflection: before the tens of thousands of pigs to make pigs look very technical content, but the scale of farming is facing a lot of challenges.

"Pig three" sets each stove.

A huge market has attracted a group of pig farmers who have come across the border. In the past two years, Goldman Sachs, Deutsche Bank investment in pigs, domestic steel, coal enterprises to invest in pig farms market news, but in the hog industry is still double sinks, genre and other veterans. There are few achievements in Cross-border, such as NetEase, but also twists. Are these cross-border people misreading the pigs, and how high is the threshold? In the eyes of the industry's pig-breeding veterans, the situation in the Ding family has provided a rethink, with thousands of pigs making pigs look extremely low-tech, but scale farming faces challenges. At the same time, analysts said that the internet thinking and other new elements for the pig industry, it does have a role to play, but the current industrial base, organizational Foundation can not support this new element to promote the industry great leap forward.

"At present, our team is in the process of formation, strategic planning is also being developed, the determination will be timely to tell you." "The original NetEase agricultural Division general Manager Mao to south all reporters that he has left, but the original intention to join the pig, adhere to promote the third generation of pig model of the idea does not change." For this separation, it to the south all reporters sent to the "edge although broken, dream still" statement.

2008 NetEase Lei Ding had to enter the idea of agriculture, and set up the NetEase agricultural division, when Ding Lei classmate Mao choose to join, and become the general manager of the Division, Ding Lei also pulled a media person Zhou Yi, as deputy general manager, three people were dubbed "Pig Three Group". Ding Lei pig, and then also earn enough eyeballs, frequently cited as the capital of all walks of life, to raise pigs, swineherd typical example.

"I come together with NetEase is for the development of the project, now separate, is for the project better development." Mao said the project has not been successful in its hands, but the impact has emerged. "Looking back over the past five years, our footprints in Europe and America, the most famous pig-raising enterprises, the most authoritative design company, the largest equipment manufacturers, the most excellent research institutions, exhaustive search, carpet-style visit." "Gradually found their own ideas," the third generation of pig model.

During this period Ding squat toilet, sleep apartment, not take medicine and other news also from time to come, but five years or so past, the market still did not see Dinggu pig figure. It is reported that Mao this September 16 was removed NetEase Agricultural Division general Manager position, and at the end of October to choose to leave. Zhou Yi in early October.

At present, Ding Lei to find successor Mao candidate is Nukind. NetEase related person yesterday to south all reporters said, Mao and weeks because of personal reasons to leave, but NetEase pig team to maintain stability, will continue to promote, "NetEase never give up the idea." According to the introduction, the first batch of pigs will be at the end of the year for NetEase internal use, but large-scale aquaculture and product listing has no timetable, but also to continue the experiment. NetEase officials have issued a statement saying the company's exploration of modern organic agriculture is continuing. The current stage of the pig project is to test the High-tech aquaculture technology, debugging advanced sewage system, etc., at present, pig farms within the breed more than 400 pigs. Now, the size of the NetEase pig farm capacity of 4500, before the Spring Festival will also introduce more new pig species to expand the trial scale.

Mao and his new team are preparing to continue raising pigs, Mao said, and the new team will evolve along different routes and strategies with NetEase.

The industry base of swine industry is still weak

Compared with the manufacturing industry, the million-head scale farm investment in about 20 million yuan, the threshold is not how high, and is a complete competition market, almost no barriers to entry.

South all reporters learned that the current market around 99% is still ordinary pork, market segmentation is small. Not only the scale is low, in the form of organization, 10 years ago a high percentage of free-range, rural almost every household pig, in the last two years there has been a company + farmer model, and pig professional cooperatives. The former in Guangdong genre as the representative, the company mainly breeding pigs and fodder, in recent years to maintain a high-speed growth. Feng Yonghui said that this form of organization has a strong competitive edge, there is a lot of living space.

Feng Yonghui said that in the current technology and organization, healthy and nutritious pigs can be produced, but the cost is higher. For example, the density of pig farms can not be high, antibiotics standard use, the death of all pigs eliminated destruction. With the increase in consumer demand for food safety, will promote the market to provide better quality products, there are more market segments.

In contrast to the cross-border sectors, some people in the industry say that this is beneficial to the development of the pig industry. However, Feng Yonghui said that the application of new technologies should be adapted to the industry base, the current industry in the transition period, industry scale and organizational level is low, which means that many new things are slow to use. "For example, sensors for pigs are the Arabian Nights, the industrial base is not mature enough." It, the Internet and other thinking to the industry to stimulate and change is relatively small. ”

Zheng Yujie said that the breeding industry is different from other industries, generally speaking, upfront investment, long investment return cycle, and vulnerable to natural disasters, epidemics and other adverse factors, in short, agriculture is a long time plowing industry rather than capital outflows, speculation and speculation in the industry. Domestic pig farming industry has undergone significant changes, small and medium-sized retail investors have not had the advantage of competition, and has gradually been eliminated trend. In addition, it said that the industry barriers gradually increased, pig farming industry gradually to large-scale, modern direction, after the entrants in the talent, experience, management, market share and other aspects do not have a competitive advantage, brand recognition is not easy to consumers.

South Wang Haiyan Reporter

Reporter observation

Old swineherd: Cross-border misunderstanding of pig-raising

With the "Ding Family pig" long to wait, and the three-person group of the split, the industry for these cross-border gold collar "swineherd" for the existence of a misreading of pig also began to think.

Mao said in the statement, "from the ignorant of pigs, to find pigs in fact very difficult, where a lot of world-class experts, molecular breeding, nutrition research, disease control, which are cutting-edge technology, are equally representative of the highest level of human civilization." "According to China live Pig early Warning Network chief analyst Feng Yonghui introduced, the whole pig industry in a year market scale of 1 trillion yuan, with the upstream and downstream of the pig industry chain, with pigs closely related fields such as feed, slaughter, meat products, the entire scale of about 2 trillion. But at the same time the market concentration is very low, to the official standards, the annual sales of more than 500 more than 40%, the remaining 60% of the net income in 100,000 yuan, mainly self-employed. This is the result of the promotion of large-scale, after the domestic and has no annual output of more than 5 million enterprises. At present, the top five scale total also only has an annual output of 20 million, compared to a year of nearly 700 million pigs consumption market, bucket. It is such a huge market, in the promotion of food safety requirements, more and more capital into the hope that the industry to reshape and transform the gold.

"I haven't seen any success so far," he said. "The manager of a pig farm in Guangzhou told reporters that its pig supply to the Hong Kong market, Hong Kong eight or nine of the pork is supplied by the Guangdong region," their requirements and the European Union is the same standard, but we can transport, the existing model can raise pigs. "Song manager said, Pig is mainly to do a good job of raw materials, is the feed, raw materials safety norms, the pig out can guarantee healthy nutrition." "As for the use of toilet, pig environment and so on, there is no study to show how the environment for the nutritional health of pork impact." The effect that can be seen is on the pig, the density is low, the incidence is low. ”

Feng Yonghui said that resources such as land and water, locational advantages, environmental protection, as well as technical nutrition and management, disease control, market grasp, these are the challenges of pig-raising enterprises, a total of 20 necessary conditions, pig farming is not a simple thing. In its view, the reason for the delay of the NetEase pig is that ding lei neglected two major risks, one is the risk of disease, the other is the market risk. In particular, the former risk, the Huangpu River killed the pig incident caused local government environmental pressure to steep. He said that Ding lei, in addition to funds, other items have no advantage, in practice to explore the water after the discovery of a variety of problems, the end of the Ding home pigs can not move to the market. Zheng Yujie, a senior researcher at the investment adviser, said that the three-person group of pigs was split up, indicating that there was a lot of controversy inside, the internal opinions are difficult to unify, and the entity business is difficult to carry out.

Song manager said that Cross-border capital into the very normal, but the main access to capital, not the people who own these capital, pig farming is actually a very high technology industry, individual farmers can be raised, not necessarily pigs easy, not necessarily pig farm scale pig farming on the good. "Capital inflows are profitable, and it is unclear what the results are." At the same time, it is not optimistic about NetEase's third-generation pig model, "to do a small number of market can also be impossible to do large-scale." ”