It's a time when businessmen are courting women with beautiful men.

It was a time when businessmen were courting women with beautiful men.

With the Korean super Gas combination exo-m endorsement Beautiful said, in full swing of women's electricity market again heating up. Prior to this, there has been a popular man God Zhang Endorsement only products will, long legs Obalimin picks endorsement Taobao, as well as the handsome beautiful products of the CEO "for their endorsement."

Beauty said the background of amplification, is a social shopping guide site transformation of the integration of the electric business platform of the urgent impulse.

"Exo's amazing influence."

When men marvel at the phenomenon of Zhang, Min and Kim Soo sweeping some Chinese women, the other, no, a great wave of male gods has been killed. They are exo.

March 12, the women's fashion E-commerce platform "Beautiful" officially announced the signing of the popular Idol days group Exo-m combination. The combination will become the beauty of the 2014-2015 brand spokesperson, which is beautiful said the first official signing of the brand spokesperson.

Exo is Korea's SM Entertainment Limited (S.m.entertainment) 's Super idol group, is currently the most popular in Asia, the fastest growing idol combination. With its young and handsome appearance, fresh and sunny temperament, by a large number of young female fans of the favor and sought after, but also become a favorite Chinese female fans and attention of one of the idol groups.

Do not believe? To see a group of data: Baidu Exo Bar Month active fans number nearly 45 million, the long-term ranked "Baidu Post Han sign list" first, far beyond the popular min, Kim Soo and other South Korean combination. Exo members and fans have accumulated more than 100 million fans on Sina Weibo. Take member Lou (@ M deer m) as an example, a total of 8 micro-blog, fans on more than 1.68 million, a single micro-blog point of Praise, forwarding and comments have reached a staggering six digits!

In fact, it is a trend for women to Congo God. For example, Zhang, the Super male model, in the fire of China's "where the Father go" on the surge in popularity, was sealed "male God milk Father." On Sina Weibo, there are more than 700,000 girls openly say "Zhang I want to sleep with you", I like you stupid handsome stupid handsome appearance ...

The daring of the girls had broken the ground. Don't envy envy hate, face reality. Wipe dry tears, the electric business decisive play up the American male endorsement of the fan economy.

"The male God" endorsement big PK "

With the super success of the millet mobile phone, many imitators swarmed, we most value is the fan economics. In my opinion, the so-called fan economy, is the enterprise or individual manufacture or the use of external forces, gathered a large number of loyal fans (commonly known as brain residue powder), the formation of a huge "fan" as the backing of the huge economic chain.

These fans, unconditionally follow, where to play, they tirelessly in the online, life spontaneously spread the object of any information, and do not allow anyone to have any disrespectful words. Li Yuchun fans "corn", Apple fans "fruit powder" is not easy to provoke, the Earth people know.

British scholar Rogerk in "celebrities" wrote: "As God goes away and church decline, people seek redemption of the sacred props are forced to break." Celebrities and wonders fill the void, thus creating a cult of entertainment, but also leading to a culture of commodity domination. Thus, the entertainment cult conceals the cultural disintegration ... It has a fleeting and utterly irreplaceable imprint on every commodity. ”

Why are the smartest bosses always willing to pay the most red stars? Because the value. All said that women's money is good, online shopping half is a woman, electricity merchants naturally have to invite "male God" to please women.

To compare the major female electric dealers now mind, as well as the voice of appeal.

Taobao is anxious to push O2O, in the mobile end of the replication platform mode, invited Min is the endorsement of "mobile Taobao Life Festival." Only product will market value has exceeded 10 billion U.S. dollars, in the big special sale at the same time, is through the holding Le Bee network expansion category, so Zhang endorsement "I am buying hands" activities. Poly-Mei Excellent products have not landed, the outside world has been accused of its fakes, is obsessed sprint IPO, "for their endorsement" Both save money and topic, but also to convey confidence. And beauty said positioning is for young women's "fashion" female electric dealer, the need to choose the young female favorite male God, and exo is undoubtedly the current 95 after the young women's favorite, in their minds, exo represents the "fashion."

"Beauty says great transformation"

Beauty said that the election of Exo-m endorsement, is the strategic transformation of the "fashion" female electric platform of the combination of boxing.

With the heart, the beauty of the representative of the female shopping community, is definitely the phenomenon of the past few years, one of the electrical quotient. Caught the woman love to fight, love communication, love light decision-making characteristics, traffic all the way up, the valuation also reached billions of U.S. dollars.

The core customer or the female, the development way still needs to innovate. What do we do? The transformation of female-business-to-consumer is a very realistic path.

At present beautiful said has launched the electric business platform "good shop". According to internal staff revealed that February beautiful said its own trading platform orders reached 60,000 single day. According to the customer unit price turn, a single day GMV can be tens of millions, it seems that the transition is quite smooth.

More than 2 weeks ago only goods will market value breakthrough 10 billion U.S. dollars, this number sensational industry and abroad. Many people wonder, "How much is a special sale site worth?" Your pattern only sees the special sale, the other people looks at is the female electricity quotient.

Half of the world is a woman, woman electric quotient value 10 billion dollars is not much. You know, a single beauty makeup vertical network to buy the United States excellent products, IPO start is estimated 3 billion U.S. dollars!

Now, beautiful said also blew up the Horn of women to enter the electric business, the idea is to do "fashion" positioning of the female electric dealer, trying to play its long-term accumulation of resources and become an important market player.

Concluding：

Positioning is still the most important marketing concept ever. The so-called focus, focus, extreme is a meaning, know who is your core users, how to meet their needs through more new products, mining its value.

Female electric dealers are so hot, the market cake is still very big. And look at each female electric dealer eight, an eye addiction.