It's been a long time since the guest disappeared in the headlines.

Summary: It's been a long time since the guest disappeared in the headlines. 2010 Fiery object, every guest's bad news will follow: from clothing expansion to 3C failed, valuation all the way down, market share shrinkage has become normal today, where the customer has a wholly-owned companies such as

It's been a long time since the guest disappeared in the headline area. 2010 Fiery object, every guest's bad news will follow: from clothing expansion to 3C failed, valuation all the way down, market share shrinkage has become normal ... Today, every customer has its own wholly-owned companies such as Wind Tatsu also announced completely out of every guest, into the CITIC Industry fund holding the world Huayu group embrace. What does it take to reflect on the aging of the love?

Aging is the impression of Iron elder brother, the most reflective of the internet, since 2011 almost did not stop the reflection, when all the category of failure of the old has said to reflect on, the beginning of this year is to reflect on the way to do the millet clothing. Media people in the industry have been accustomed to a reflection of the visitors every year. 2011, the transition year, when the beginning of the year, aged three degrees to increase the sales target, surprised for heaven and earth 10 billion yuan, and 2010, where the customer only 2 billion of the sales. Also once shouted to buy lv, converse of rhetoric, think carefully about that year's Fangweising a bit like the Great Leap forward China, in desperate. The result of that year everybody already knew, aged in 2012 "every guest pageant" in the Reflection management team made the decision-making mistake. In fact, this is also a decision-making error.

As a culture of aging is the enterprise as a model of children, always feel that the future of the enterprise is brilliant and smooth. And in this naïve thought, under the guidance of a faint head of action is inevitable. Objectively speaking, aging is now the internet mister of the few do not have the internet thinking of the boss, or the culture of aging body has a thick engineer thinking. The so-called engineer thinking is regardless of user feelings, only from their own perspective to perceive the identity of enterprises and products, and the so-called pursuit of cost-effective is almost always in the pursuit of so-called cost-effective numbers, the slightest consideration of the user's feelings.

Where the rash of the introduction of 3C products to the recent aging micro-Bo constantly mentioned the high performance ratio shirt, all reflect the aging is a closed door to research products and brain fever of the traditional business boss, the slightest see the Internet should not have the market sensitivity. When the descend is hot push VDP80 shirt, iron brother Baidu for a long time do not know what the meaning, then ask a professional classmate only know is 80 meaning, and then in the classmate explain 80 why things call sleepy.

Where customers learn millet, do exquisite products, but the final presentation of the product is to be used in the expression of the words, rather than the subject of professional terminology. may be packaging a number of concepts is to imitate the running of millet mode, can be just forget the mobile phone industry, such as the CPU resolution of the consumer is not unfamiliar, and clothing "branch" of the concept of the general public several people know, with an uncommon concept to do run points is really appropriate? Where the guests learn to do fine products, and play hunger marketing, that their products are the lowest quality price unparalleled, but also forget for the general customers for a short time or difficult to get rid of low-end brands, Brand premium in every guest products are still difficult to achieve. and millet in the update iteration of the rapid electronic industry, it is easy to push through the new style of lifting brand sense.

Perhaps at Chen's annual meeting there is this confusion: "I really committed to do China's best price-performance clothing, why not succeed?" ”

To break the engineer's thinking is the first task facing the guests, where the customer change the handsome to solve the fundamental problem. Frankly speaking, it has already completed the historical mission of every guest entrepreneurship so far, even more and more become the obstacle of the development of every guest, of course, it is the thinking aspect. In 2013, it was reported that investors want to change the CEO of the news, and when all the customers are being defaulted on the supplier payment of news torture. At that time, every guest for handsome indeed is not the time, 2013 is the most sad year, internal and internal, internal and internal, and hastily change the team's heart is too big, have aged sits can play a stable morale role. And then Lei as a representative of the investors also personally to the guidance of the work, aging also said to be serious and open-minded to learn millet.

But today, the establishment of seven years, the financing of eight rounds of 620 million U.S. dollars every customer is valued only 1 billion U.S. dollars do not know the investment side is happy. Tico also believes that investors have enough opportunities to get old, and if you continue to give opportunities to all the guests to completely lose the opportunity. And aging and worry about labor everywhere, as the initiative to give up the introduction of professional managers, give every guest new opportunities, oneself to take a backseat to retain shareholder identity. But put every guest when the biological child of aging is how will not give up, after all, the literati always like to use "poured me too much love" to describe the child.

What the investors will do next is to stay strong and force the palace. such as the wind Tatsu exit from the Xingan dad bosom, think of the wind as the beginning of the establishment of the early is only to pick up the business of the Express company, and with every customer lower, such as the wind reached the express all the way higher, where the customer business account for the wind up to 10%. Long in Vietnam to think of this matter whether the heart will be slightly sour.