Japanese MAU survey Report: Male students prefer CoC and monster marbles

APP Ape recently made a report on the Mau rate of mobile apps for users of all ages in Japan in January 2015, which is divided into two men and women, but today it is male. From the data point of view, 10~39岁 Male user is the main user group of hand tour, 10~19岁 users and other age groups in the game selection there is a clear difference, these students age users prefer the more social elements of "CoC" and "Monster marbles", rather than Japan's "Zhi Long fan city."

The following is from app Ape, where all the data is for male Android users in Japan.

10~19岁 men love games Love Comics

From the above picture we can see that the Japanese region 10~19岁 male users of the Mau rate of TOP5 products 3 for hand tour (the last is actually "monster Pinball" strategy), 2 for the comic book app, and the 5 products Mau rate gap is not big, The gap between the first and fifth Mau rates is around 5%.

10~19岁 is the age of elementary School ~ High School, the data first proves the overwhelming popularity of games and comics among male students. And interestingly, the list of two hand products, "CoC" and "Monster Marbles" go to a heavy social route, but "CoC" in the direction of PvP, and "Monster marbles," the emphasis on real-time interface, which shows that the heavy social elements are more popular with students.

20~29岁 males have the highest average Mau rate

20~29岁 users in the Mau rate of the highest 5 products are hand tour, the first one is the "brave front", the Mau rate of up to 95.47%. The third of the "extermination of the city" Mau rate in 84.25%, the fourth place "Final Fantasy recorder" mau rate of 80.67%.

The gap between the Mau rate of product products began to increase from this age period, with a gap of 15% between the first and fifth names. It is also noted that the age section is the highest average Mau age.

30~39岁 men love to play hand tour?

30~39岁 users are also very characteristic, Mau rate TOP5 products without exception are all hand tour. This age group has largely experienced the heyday of Japanese gaming as a child, and in Japan they are also known as FC generations. At the same time, since people of this age group have a steady income, the ability to pay can be said to be the strongest of the 5 age groups.

By the way, the ultimate visionary is the target user of this age group.

40~49岁 Male games only chess

Starting from this age, the proportion of hand travel, the application of the Mau rate of diving decline, TOP5 The only hand tour is also a traditional Japanese chess game.

Men over 50 years of age have gone away from hand tours

The 50-year-old user can be said to be completely farewell to the hand tour, TOP5 products are all practical app. The fifth-place product is a radio application, which actually hints at how users of this age are primarily getting information.

Reviews：

In addition to the information mentioned above, we also found that the "monster Pinball" constantly competing for the top of the best-selling list of "Chi Long fan City" did not appear in the report. GungHo has always advertised "wisdom Dragon Fan City," the operation of the first heavy Mau, we have reason to believe that in the Mau number "Zhi long fan City" is still maintained in a relatively high degree, but in the 10~39岁 male user group Mau rate failed to enter the TOP5 also indicated that "Zhi long fan City" Indeed some successor weakness.