Jindong two proposals to guide retail services O2O transformation, to encourage the characteristics of services

Beginning in the second half of 2013, O2O became the hot topic of retail trade. Suning, Wangfujing department stores, Tianhong shopping malls, Yintai Mall and other entity retail enterprises have launched O2O strategy, Tencent, Ali and other traditional internet companies have infiltrated the entity industry. In this respect, Suning Holding group chairman Jindong in this year's CPPCC proposal proposed: "Speed up the application of mobile commerce, guide the retail service O2O transformation."

Traditional retailers have heard the sound of physical retailing in the past two years, and the traditional retailer has felt the first wave of pressure, and with the rapid popularization of mobile internet, the integration of entity and virtual has an excellent technical basis.

The emergence of O2O mode, let the Internet industry found a new blue sea, but also let the traditional entity industry to find the transformation and upgrading of the breach. From the Data View, the retail service transformation O2O will bring the very big market space.

Analysis said that 2013 China's total network of retail sales breakthrough 1.8 trillion, but also accounted for only 7.8% of the total social retail, which means that most traditional retail enterprises have not "net." Once these traditional retail enterprises accelerate the transformation, the market pattern will change rapidly.

Globally, the O2O model is just hot, China and developed countries are in the same starting line, many aspects of China even have advantages. Jindong said that we should seize this rare opportunity to achieve "overtaking the corners" to enhance the global competitiveness of the retail industry.

Jindong that, for the retail industry, how to continuously meet the consumer all-round, deep-seated shopping needs, the whole industry must consider the issue. "The entity stores can satisfy the consumer to the product quality, the physical experience and so on aspect demand, the electronic commerce satisfies the information acquisition, the convenient trade and so on aspect demand, but they all have their own difficult to compensate the flaw, only then the wired on-line fusion O2O mode can satisfy the present consumer all needs." ”

Since last year, more and more retail enterprises have started to try O2O operation, but O2O is a new thing after all, many retail enterprises have insufficient ability and technology. In this respect, Jindong said, "We will guide these enterprises to use the Internet technology and thinking to ' arm ' themselves, to achieve the retail service O2O transformation, to meet the good, service consumers, but also won the industry future." ”

To this end, whether it is software application level, or hardware equipment level, or the transaction and service flow, should be around the user experience of convenience and security, to encourage the development of more user-friendly mobile business applications, smart devices, payment methods, service methods, etc., the ultimate goal is to make O2O operations more efficient, more thoughtful service.

Cloud computing, large data, intelligent search, LBS (location-based services), Internet of things, and so forth are emerging technologies, and the smooth operation of the O2O model is built on these technologies. Jindong proposed: "We should increase the research on these cutting-edge basic technology, but also promote the application of scientific research." When these technologies are applied and generalized, the enterprise will be able to concentrate on the daily operation and make the service more perfect. ”

He also pointed out that each enterprise has its own development characteristics, has an objective operating environment, we should encourage retail enterprises from their own point of view to introduce the characteristics of services. No matter how different the specific operation form, but they are consistent in nature, are using the O2O model to provide consumers with intimate satisfaction with the service experience.