Jinshan CEO Lei: There is no direct competition in the game industry

Jinshan company president and CEO Lei learned that the five China International Digital interactive entertainment products and Technology application Exhibition (CHINAJOY) in Shanghai recently fell. Invest heavily in a strong launch of the Q version of the strategy of the second works "Spring and Autumn Q biography" of Jinshan company, once sparked a frenzy of Orange storm. In the face of the current game business situation in Jinshan, in the interview, Jinshan company president and CEO Lei confessed to the existing performance is not satisfied, and said very much hope that in the field of online gaming, there is a chance to sit on the top of the position. "We are now the main task is to practice hard skills, good products, good service, this is the success of the network game kingly." Lei further said. Before pushing products too impatient "times it": Jinshan launched a lot of products, but objectively said the product is not very successful, this is what the reason? It is understood that each of the Golden Hill game is related to historical topics, as President and CEO, has not thought through other themes or agents to change the idea? Lei: In fact, we have done in the past three years to do a profound online game of reflection: We are too impatient to produce products, not to achieve their own ultimate, the light has excellent is not enough, to achieve the ultimate. Therefore, since September 2005 we have not pushed any new products, we have to slow down malt. Today's successful products are products to do very good, this is the prerequisite, do not have this premise to talk about the other is useless. In addition, we have two legs on the business strategy. First, in the original product line up and down time, must be perfect to launch. Second, subversion of traditional ideas to try new types of business, 1.5 ago, we set up a subsidiary in Dalian, there is a team of more than 100 people specializing in casual games and so on. "Times it": How do you evaluate the current performance of Jinshan gaming business and its status in the industry? Lei: For today's position and performance, you can say that you are very satisfied, but also make yourself very dissatisfied. Satisfied that I think Jinshan from a pure software company to software and online games simultaneously, and in the field of online survival, but also obtained a very good income and good profit, support Jinshan to today formed a scale of 1500 people, so that we develop a single paragraph in tens of millions of dollars and more products. Dissatisfied with the current performance. Personally, I very much hope that the Golden Hill in the field of online gaming, we have done a very good time, we also have the opportunity to sit in the top position. Therefore, we are now the main task is to practice the internal strength, good products, good service, which is the success of the network game kingly. Create the industry "Huangpu Military Academy" "Times it": How do you think of the online game market is showing the competitive situation? Lei: I think the game industry does not exist direct competition, who do good who will succeed, the competition is only the number of people in competitions, than who ranked first, who ranked second. The industry is only just beginning, there are a lot of new market, at this stage should be their own market well. So, I think the game industry does not have face-to-face competition,In 1995 we wanted to find a business that was not a life-and-death game. "Times it": Now many companies are trying to do everything to rob talent everywhere, Jinshan has such a huge research and development team, will not be afraid of peers to dig horns, there is no specific countermeasures? Lei: Talent is the core part of Jinshan, I also spent a lot of energy in a variety of talent selection, training and other things. Early this year, we set up a "Programmer Devil training Camp" for new college students, through 6 months of closed training, to help them to complete the equivalent of working in Jinshan two years experience. We used three in Jinshan work for more than 10 years of very good engineers to manage this training camp, the first-line technical director of Jinshan invited to teach in person. Almost every day a test question, a program, is very high load of program training. Now many college students can not find a job, but enterprises are called to find no one, which highlights the university education and business needs are not in line. So, we hope to solve this problem through the 6-month "Devil training Camp". At the same time, also hope that Jinshan can really become the IT sector, "Whampoa Military Academy."