Jobs: Shifting the future

Now the launch of the ipad 2 and the continued "endurance" of jobs have made the Apple guru the king of the conversation. I'm not a big fan, and Apple family members have only been in the ipod and iphone 4. But when it comes to moving the world, it must be under old Joe.

If he is the person who changes the movement, that must begin with the moving past:

Mobile History of Hardware Device evolution

Brick Age (Brick ERA)

The brick age is also called the "Big Brother" era. You may still vaguely recall the behemoth of the nouveau riche, but it was the first time that the phone could be carried around. But high communications and rare towers are only for those who really need to communicate at all times, such as stockbrokers or real estate traders.

Candy Age (Candy Bar ERA)

1992 Nokia's first GSM candy cell phone

With the increasing usage, the carrier transmitter station is increasing, the energy requirement of the battery begins to decrease, and the size of the cell reduces the size of the mobile phone equipment obviously. Prices are gradually being accepted by the middle class. Numerous users, fattened the operator. During that time, SMS (SMS) also burst into vogue.

Functional mobile phone ERA (Feature phone ERA)

Motorola RAZR Series most representative feature mobile phone

At this time people were surprised to find that mobile phones can not only call, text messages can also listen to music, photo. The mobile phone's function exploded during this period. Mobile companies are starting to make ringtones, wallpapers, games, and so on. No matter how hot the touchscreen phones and smartphones are selling today, the machine is still the biggest market share.

Smartphone era (Smartphone ERA)

BlackBerry phone with a full keyboard, built-in mail "Push" function is favored by enterprises, has become the first choice for enterprise collective purchase.

Smartphones have all the features of a mobile phone, but they have an operating system, large screen size, most full keyboard input and Wi-Fi high-speed wireless connectivity.

Touch era

At the Macworld conference in San Francisco January 9, 2007, Jobs raised his iphone and announced the arrival of the touch of the Times. It's not a phone or a computer, it changes the way people use their phones. Also completely proclaimed the advent of the mobile internet era.

Apple is a hardware startup, and consumer electronics, from the ipod to the iphone to Ipad,apple, has been a leader in the industry. Apple's earnings also show that hardware sales still dominate most of its profits. Steve Jobs was an epoch-making figure in the change of hardware for mobile devices.

2 Revolution of the biosphere of the moving history

In addition to the revolution in hardware, jobs has changed the way it has long been painful for mobile app developers. Start with the mobile ecosystem:

Mobile ecosystem

If you think of any field as an environmental ecosystem, the movement also has its own unique biosphere.

The sense that people make easy clicks on the Internet is rightly added to the mobile ecosystem. In fact, mobile technology and the Internet is still very different, if you are a developer who want to enter the mobile Internet nuggets, you not only have to understand all aspects of the Internet and to master the mobile ecosystem.

Hierarchical structure and examples of mobile ecological environment

Operators are at the bottom of the ecosystem. They are ubiquitous throughout the mobile world. Responsible for the installation of launch towers, operating network, so that users enjoy a lot of services. The huge power of operator monopolies has caused early mobile device start-ups to maintain good relationships with them. For example, the original ut-, ZTE, etc. If you are not an in-house employee of China Mobile, you must BS their wretched bills at 315.

Mobile platforms are a way to provide mobile phone manufacturers with access to mobile phones. The platform is divided into three categories:

--Authorized platform: To be honest is to spend money to buy, such as Windows Mobile

--Proprietary platform: money can not buy. Like the Mac OS X proprietary version of the BlackBerry and iphone.

--Open Source platform: completely free, such as: Android

--Operating system: One of the best-known Symbian is actually an open-source operating system. Android also represents the platform and represents the operating system.

API is currently the hottest topic, developers only through this layer to develop a variety of app programs. Apple's cocoa touch creates apps that pass Apple's credentials to the App Store. The Android SDK can perform common applications using Java virtual machines.

The iphone ecosystem, created by jobs, cleverly bypassed operators, leaving more small developers without the burden of huge costs.

3 Android VS. iOS

Now when it comes to Apple's iphone, it's about Android. All two are examples of successful mobile eco-chains. The only difference is that the iphone and Android play on the mobile internet are two diametrically opposed strategies. The IPhone is basically a strategy for controlling hardware-open software from 1 to 4 generations, while Android's strategy is just the opposite, from 1.5, 1.6 to the present 2.1 and 2.2, which is to control software and open hardware.

Android is often happy to say that his market is several times more than Apple's. Open source software is bound to cause a rapid expansion in a short time. However, the incompatibility of hardware standards, the excessive openness of Linux systems and the incompatibility of different versions of Android have increased developer costs. Google, by contrast, is much weaker on Android's SDK than Apple. Despite the low entry threshold for Android, the lack of an SDK development environment makes it much more important for developers to make very flashy apps. And the hardware is not unified, so that developers to adapt to different sizes of the screen pay a lot of development costs.

4 software wins?

Although Apple is a unifying hardware, jobs himself says that Apple is a company that makes software.

He has boasted that Apple's software level is 5 years ahead of the industry. When Ipad2 released this year, Jobs did not immune to demonstrate his own development. The old Georgen two major software main person appearance and introduced including imovie the SOFTWARE PRODUCT, and appreciates has added.

The App Store model was pioneered by Apple, and the software was audited very strictly to ensure quality and pedigree. For the iphone development, it is the definition of a detailed human-machine interface guide. , Androidmarket is Google's App store, so it's still a lot less than the total amount of outstanding applications on the Iphone,android platform.

"From the iphone, see the future of mobile development," Brian Fling said in the design and development of mobile apps. The iphone is trying to solve many of the problems with the mobile ecosystem, like people ... How willing to pay for the application and how to support the technical standards on the restricted device. What makes the iphone stand out is that it's trying to change almost anything, something that no company ever dared to think about. But Apple did it, and it opened the door for everyone. The exhausted industry saw the hope and felt the excitement and optimism. Although there are still many problems to be solved in the mobile ecological environment, people finally see the dawn. People see the road to innovation, and the programs and services that are written can finally spread across the globe and change the world. ”

Anyway, whichever path you choose, the chance to move the app is at your feet.