Just past Singles Day to let domestic e-commerce and crazy once

Just past the "Singles Day" so that the domestic e-commerce and crazy once, but also has been exploring the profit model of the microblogging accelerated with the combination of the electricity quotient. A few days ago, Tencent micro-blog "micro-store" quietly try on the line, good buy, Xun, special step, the first batch of diamond to try to cooperate business. With the current micro-broad more through a large number of fans of the micro-wide forwarding information, the initiation of activities, and other modes, Tencent "micro-store" joined the broadcast price reduction, limited time, limited promotions, merchants can directly in the micro-blog to carry out the business.

Emphasize user forwarding price reduction

Xun net sale of Ipad2, just a microblogging market debut on the immediately be forwarded 10,000 times, directly activated the purchase button and was robbed. The original price of 3588 Yuan IPad2 dropped to 2544 yuan in freefall, and this micro-blog was forwarded 21,347 times within two hours. This is the November mid-April quietly online Tencent "micro-store" in one of the activities.

According to the reporter understand, Tencent "micro-store" sellers launched promotional products, forwarded by Weibo users, each forwarding price reduction of 0.1 yuan to 1 yuan, when the price to its pre-set standard can activate the purchase button, while forwarding can continue to reduce prices, micro-blogging users can at their own point of view at any time to sell. and in order to control costs, each product is limited supply. To the sale yesterday, a special step casual shoes For example, the original price of 118 yuan, microblogging customers 1520 times after forwarding to 59 yuan and activate the purchase button, but its total of only 50 pieces. "One of your broadcasts may determine the final price of the product," he said. And when the shot will not be robbed by others, but also to accurately grasp the optimal price of products for young consumers, this is a stimulating and fresh shopping model. Insiders say.

Active users become critical

"The number of Weibo fans reached a certain level, in fact, the degree of activity is declining." "The relevant responsible person of the orchid Diamond admits to the reporter, in several big micro Bo platform all has the official micro-blog, they also appeared in this Tencent" micro-store "The first batch of cooperation merchant list. "The ' micro-store ' emphasizes the user's interaction, and the data that Tencent gave us was very attractive." Our activity is on the December 9 and lasts for a week. ”

As the first time with the in-depth cooperation of the electric business, Tencent "micro-store" the first choice of businesses are also the group VC participation in the project, from the current reported figures to see the effect is indeed gratifying. During the event, good buy in Tencent micro-space daily average browsing volume in 1 weeks of activity grew 106 times times. 14 events, on average, each item was broadcast nearly 3,000 times, bringing hundreds of thousands of exposures. Activities to help good buy Weibo in just a week, the new Tencent Weibo audience was nearly 80,000, averaging 2 fans in a second. And the Xun micro-store hits and browse volume are more than 100 times times the growth of the highest moment in 2 minutes with nearly 5,000 views. Xun fans also grew 6 times times within 5 days of the line, and the purchase conversion index, which most valued by the electric business enterprise, was much higher than the conversion level brought by other traditional channels.

Weibo + electric Business is just the start

According to the industry, in Tencent "micro-store" before, micro-Bo has tried to carry out a combination with the electricity quotient. "At present, the most common ' micro-blog store ' is a business with the official microblogging campaign to launch some activities, through the attention of fans, forwarding, comments, etc. to obtain preferential prices. "An electric dealer's marketing director told reporters that the previous push to new products often take this way, the effect is good." "Most of the people who focus on their products are active fans, and their focus is on the new product," he said. If the product comes out, there is no one to pay attention to, then there may be a problem in price, positioning, if a lot of people pay attention, it may prove that it is popular. ”

By contrast, Tencent "micro-store" go a little farther, businesses can see in the Tencent Micro-bo flow of the intuitive effect, micro-blog not only for the promotion of products and publicity to serve as a brand marketing role, but is forming a complete online shopping process. However, the companies involved in Tencent's "micro-store" trial operation also said that the current cooperation does not involve the profit model and the proportion. Moreover, Tencent "micro-store" to provide product final transaction, or need to jump to the official website of the merchant.