Kirin Network Guyenling: Light game is both a means of development and direction

Kylin Network Executive President Guyenling

News and Technology information fifth session Webgame Congress and the second Light Game Summit Forum held in Beijing on January 22, the General Assembly based on Webgame, http://www.aliyun.com/zixun/aggregation/13666.html "> Socialgame, Mobilegame mainly light game field, gathered a large number of industry elites. News and science and technology to the General Assembly for full coverage.

Kirin Network Executive President Guyenling in the "Light 3D experience" speech, said that the word game is not only the development of online games, but also the direction of the development of online games.

The following is a transcript of Guyenling speech:

Leaders, guests, the game industry peers, everyone good morning! It is my pleasure to come to this light game assembly this year to speak on behalf of Kirin.

Starting from the first Congress, and now the scale is growing, the game industry has also ushered in the rapid development, very happy and everyone to witness this glorious era. From the earliest computer client online, to the current smartphone, tablet, the audience needs to expand gradually, the definition of online games has changed, industry scale is experiencing rapid development. In the face of the rapid development of the game industry, make changes in time, seize the opportunity is the key to development.

Adapt to the theme of light game, talk about my understanding of light games. In the information age, ordinary audiences have too much fragmentation of information every day push, the people forced to accept a lot of information, there is no uniform standard screening, no time to filter, how the first time to choose their own needs of the information or games is worth discussing. In fact, playing games is to obtain happiness, is the human nature, web games and mobile games rapid development, proving that people use scattered time to play game time increased. Now we can not leave the computer and mobile phones, but they often say that there is no time to play online games, a client download at least a few g, only the Netizen lightweight, all the time to make full use of, can let more users in the debris time to choose games for entertainment, so the word light game is not only the current network game development means, More is the development direction of the network game.

Kirin network in the past has shown a professional pursuit, just do not enough professional, to be successful, now to tap consumer demand, the game needs to be lighter, so we are also in this regard to make efforts. Streamlined operation simplifies, the backstage function is perfect, finally achieves lets everybody have the better user experience, lets them enjoy the game content to be rich as far as possible. Kirin network of old products and new products micro, developed a web game, in the micro and web game developers focus on upgrading, the future Kirin network will learn more new forms of play for players to provide a good light game life.

2012 we adapted a new light game "Kingdom of Heaven", after a round of platform testing, we think it is still possible, the characteristics of the game is light, the past board games, online network too slow, download updates is almost the nightmare of the player, now our technology up, we can download more light, lighter waiting, More light operation, will also become the majority of players new choice. Because of light, web games and mobile games will have such a broad development in the short term.

"Kingdom of Heaven" adopted a 3D model scene, authentic performance of the novel scene, battlefield scenes, etc. are highly consistent with the original, support 360 degrees rotation, the player does not need a lot of time to download, just to open the first time to enter the Web page game, enjoy the 3D experience. Social structure more and more quickly, we want to let the game light, the public judge more and more stringent, we should let the game fine, please leaders and industry friends to wait and see, Kirin Network will come up with a higher quality of light games to meet the needs of everyone, together to create a light game of brilliance.

Finally, I wish the conference a complete success, thank you!