Kunlun Cultural Layout Diversified Holdings: tentacles to network games

2012, there are many brands are busy in litigation, Shenzhen crown and Apple's ipad trademark competition with Apple to pay 60 million U.S. dollars (about 380 million yuan) the cost of the end, and Wang Old Kat trademark controversy finally to the successful recovery of Canton Medicine end, together with the brand contention, Not only show the Chinese enterprises in the current pursuit of brand ambition, but also show the Chinese enterprises in the brand equity management and protection of many problems, how to protect the brand core assets and long-term brand value has become the core of corporate brand key. "At this stage of China's rapid development, business owners are eager to build their international brands quickly," said Jian, president of the Kunlun holding group. "Although the successful experience of foreign enterprises can help Chinese enterprises in the process of brand building less detours, but Jian still believe that" each brand should be phased, focused on brand promotion. Brand assets, including brand vision, brand connotation, brand awareness, brand continuity and so on, good products to support a good brand, good customer channels and promotional channels to enable the brand in the consumer to achieve sustainable positioning, and brand culture can maintain the continuity of the brand. Only constantly innovate, constantly face the new environment, new consumer groups to continuously upgrade their brand assets. As a veteran enterprise with a history of more than 50 years, Zhejiang Kunlun Holding Group takes property rights as the link, Capital Management and asset Management as the main mode, according to the market change demand, sizing up, cautious expansion, seeking stability in the change, thus becoming a diversified large-scale modern enterprise group. Jian said that Kunlun Holdings is not pursuing a blind excess expansion, but emphasizing the deepening of the core competitiveness of enterprises, so as to achieve national brand companies. In the process of long-term brand increment in Kunlun, the steady word always runs through it. From housing development to commercial real estate product transformation, to timing into the three or four-line city strategic layout, as well as adhere to innovation and self-improvement, Kunlun holdings of Kunlun property every time the metamorphosis and perfection, the head of Jian have played a decisive role. The Kunlun property set up in 1993, from 2001 onwards, he also named the tourist property of the Kunlun property, began to dabble in Hangzhou local real estate development, from the end of the product Watermark City, red apple, oak Garden, Kunlun nature, to high-end residential Kunlun mansion, Kunlun Mansion and other projects, Kunlun home in China's real estate industry in the golden 10 years, Ushered in its own vigorous development, and across the region to build a lot of real estate projects. 2010 from residential development to commercial real estate. Gradually involved in the development of commercial and construction projects, representing the Kunlun Real Estate group began to transform from a property builder to real estate investors, operators and service providers in the transformation of the Integrated property development enterprises. The Tianjin Kunlun Center is the first independently operated commercial real estate project of Kunlun property. As early as 2009, Kunlun property began to layout commercial real estate, according to the plan, the future in the country all the urban complex is called "Kunlun Center" and "Kunlun Square", to make it a commercial real estate brand Kunlun. Kunlun Real Estate in Nanjing, Shanghai, Hangzhou, Ningbo and otherNearly 10 commercial complex are also being built and planned simultaneously. Commercial self-sustaining property will be the key to support the development of Kunlun in the next 10 years. At present, the Kunlun real estate has formed a city complex, residential projects, the government's construction project "troika" to keep abreast of the pattern. This is jian as Kunlun real estate next to achieve "corner overtaking" one of the weights. The annual development scale has reached 6 million square meters. Jian said that the development of Kunlun real estate is inseparable from the spirit of arduous struggle, but also the enterprise in the new environment, the new situation of self-innovation and change ability. Against the backdrop of further in-depth expectations of domestic inflation and real estate regulation, more and more investors are looking abroad for home ownership and are actively putting it into action. However, how to find the value of depression, the foreign social and economic environment of the many problems caused by more and more Chinese investors are facing difficulties. On the other hand, the cultural industry is being seen by more and more capital as the next "gold Mine". Statistics show that the country is clearly "cultural and creative industry," the theme of investment funds of about 120, raise the scale of 140 billion to 150 billion yuan. In recent years, the cultural industry has become a new area for government to encourage investment. After a period of research, Jian concluded that "the cultural industry should be China's next 10 years of rapid development of the industry." In fact, the Kunlun real estate has been more advocating cultural communication, in January 2009, held a piano concert in the United States, December 2009 held the American Hollywood Film Orchestra concert, 2010 invited Yundi, as well as the 2011 invitation to the Vienna Strauss concert. Jian's point of view is that a company should have its cultural concepts, not just a company, but more of a culture-bearing element. Since April 2010, Kunlun has been deeply cultural industry, Jian that: "This industry is available, according to the company's existing resources, decided to enter the TV series, film and online games three major areas." "Not long ago, Kunlun Holdings in Beijing and Shanghai set up a cultural company, and hired professional managers to play, in addition to dabbling in TV dramas, movies and other traditional cultural industries, but also tentacles to network games." It is understood that the Kunlun Culture Group has successfully acquired a network company in Shanghai, the initial investment of more than 30 million yuan, the first game is also in full swing preparation for development, in the TV series, the point will fall in Beijing, there are already from the production to the distribution of the complete team, this year plans to invest about 60 million yuan At present, the first TV series has been filmed in collaboration with Beijing's famous film and television culture company, the second homemade drama is in the works, and in the movie, it is planned to find some professional production companies. Kunlun property in the accumulation of brand equity, has always been based on robustness, through the diversification of development, timely adjustment of brand positioning and expansion of brand influence to promote rapid brand value, has become China's real estate Hundred enterprises 52nd, Zhejiang province 4th. In order to ensure that the whole kunlun is not easy to be adjusted by the country to a certain industry, Kunlun holding in construction, real estate, commerce, trade, finance, culture and many otherThe field is diversified.