Large data age, Sogou is expected to "accelerate beyond"

After the United States and Britain and other countries, 2013 Chinese online advertising is also expected to surpass television advertising, sit top. China's online advertising market reached 75.31 billion in 2012, an increase of 46.8% over the previous year, according to a report published by the study. "2013 Internet advertising revenue will likely exceed television advertising, become the most important channel of advertising." "The growth rate of television advertising is 15–20% every year, and internet advertising growth is expected to reach 40% next year," said Cao, dean of the Institute. "The rise of Internet advertising is also a global trend, 2013 will be destined to be the Internet advertising year, occupy the network advertising one-third of the search engine will be accompanied by the advent of large data age into the" post-competition era. Search engines are most popular in the domestic network advertising composition, search engines and electric dealers to become the largest platform, the total accounted for nearly 70%. Among them, the search engine with its precision and the characteristic of high cost performance, most is welcome by Enterprise customer. Data show that the search engine Enterprise 2012 total revenue reached 28.07 billion, compared with 2011 growth of 48.6%, higher than the overall 46.8% of the Chinese network advertising market growth. Industry experts said that the expansion of customer numbers, the ability to increase the flow of liquidity and search engine advertising a good return on investment together to promote the rapid growth of the search engine market. In effect, the search engine's advantage is also very clear, according to the U.S. Direct Sales Association in 2012, according to the data generated by the sales of $1 per cent, the network search for 22.38 U.S. dollars, far more than the network display advertising 19.71 U.S. dollars and social network of 12.90 dollars. The rapid development of search engine is behind the multiple changes of user size, user habits and marketing mode. At present, the search engine's users and application volume, as well as the coverage of instant communication tools. According to CNNIC released the 31st China Internet Development Statistics report shows that by the end of 2012, China's internet users have more than 560 million, of which the search engine users up to 451 million, the annual growth rate reached 10.7%, the penetration rate of Internet users reached 81%. Nowadays, the Internet is becoming more and more obvious, and the search service platform is facing the influence from the user's habits, the development of information explosion and competitors. According to Hequan, academician of Chinese Academy of Engineering, the domestic Internet generates about 800EB of information a day, and such a large amount of data should be installed on a DVD with 168 million sheets. In this case, the user simple keyword search, it is difficult to find in the vast large data accurate results, and the use of experience will be greatly compromised. In response to this change, search engines are trying to innovate and upgrade, not only to improve the user experience, but also to meet the needs of enterprise users to promote higher demand. In the domestic search engine industry development, from Baidu and Google China's two strong dispute, to today's Baidu, Sogou and 360 of the three-male hegemony, search engine competition, more and more fierce. Sogou mode is subject toHolds, is expected to "accelerate beyond" in the search engine of the rising and comer, Sogou company most attention, its different from the 360 "digging channels, build channels" tactics, but to carry out more imaginative and ambitious "search + Input Method + Browser" platform linkage strategy. The industry to Sogou unique "strategic layout" widely bullish, called the search engine hegemony war in a "most critical pieces." The new Year, Sogou will be the original "three rockets" to upgrade to "three Arrows Qi" strategy, that is, the PC side to maintain "input Method-browser-search" traffic mode, cloud and end of the convergence of the introduction of "Browser + search" recommendation engine, open up the blue sea market, mobile end by virtue of innovative product layout, strive to master the air power. With the recent voice assistant, road navigation and other products released, Sogou has formed a cover text input, call management, map services, voice engines, browsers and other fields of the huge "network." 2012 Sogou Business income of 131 million U.S. dollars (about 820 million yuan), compared to 2011, a big increase of 108%. Sogou Company's rapid growth due to its unique strategic framework, which makes sogou in this round of competition, and continued its rapid growth of the myth. Especially in the 2012 "3SB" War, Sogou by virtue of a unique strategic layout, in the browser "protection", not only did not receive the impact of traffic, and not fall against the rise. Iris data shows that as of December 2012, Sogou users more than 400 million, active users 188 million, weeks active users 285 million, Sogou users leaped to the industry third. Sogou unique Marketing value has been recognized by corporate customers, so that it continues to maintain a high growth posture. Since August 2010, Sogou revenue has increased nearly 11 times times, 10 consecutive fiscal quarter growth rate reached 26.6%, Sogou became the most popular search engine growth star. "Large data age Sogou is expected to" accelerate beyond the "big data age, occupy the network ads 1/3 of the search engine will also enter the" post-competition era. In search engine Sogou company most attention, its 2012 business income is 131 million U.S. dollars, compared with 2011 big increase 108%. Sogou's rapid growth thanks to "search + Input Method + Browser" unique multi-platform linkage strategy.