Large data deconstruction data privacy is the biggest hurdle for EMC

How will big data change our lives in the future? In the "suspect tracking" created by "lost" producer J.j.abrams and Bryan Burk, a powerful computer cluster integrates the entire New York camera, combining each individual's credit card records, medical and Social Security records, and traffic tickets, Infer and lock out a natural person who endangers or is about to be killed.

The TV series, which created the highest record of CBS TV's pilot, described the possibility of big data in the future, with video cameras stitching up every few minutes to make the story more authentic. Just a few years ago, in a large minority Report, directed by Spielberg, a similar story was made by a special human being immersed in a tank, according to various omens. From super Human to super computer, this is Hollywood's rapid development of the information industry in recent years affirmation.

Using large data to deconstruct human society

In addition to film and television dramas, it vendors have also started trying to analyze human society with a variety of data, and the "Big Data Human Face" sponsored by EMC, Cisco, FedEx, and VMware is a project that uses data to deconstruct humans, with the project's sponsor, the American famous photographer Rick Smolan ( Rick Smolan has developed a "one day in the life" of the app, finding more than 2 million of people around the world to collect life habits and data from different ethnic groups in different regions.

As long as the app is opened, users will be passively collecting things like how fast and how quickly they travel every day, how much time they have in their work areas and their living areas. After collecting a lot of people's information, will help to understand the general public's views on issues such as family, trust, security, sleep, gender relations and dating, while participants can compare their answers to those from around the world, and to see the values and lifestyles of people of different regions and races.

It's a huge, Renaud project, and in the eyes of Steve Leonard, senior vice president of EMC, big data can bring real change to people's lives: learning, communication, governance, and so on, to collect terabytes of information from thousands of data sources, Can be analyzed to get new conclusions, and then feedback to transform society.

Business logic for future Big data

Renaud's idea hides a simple business logic: Get enough information from the society, analyze the classification, and then feed back the problem to the society. Then, in this process, EMC shares the dividends of social improvement with the work of storage and data analysis.

This is a huge market, Gartner predicts in a recent report that the big data this year will push up to $96 billion trillion in direct or indirect global IT spending, which is expected to reach $232 billion by 2016.

A large number of IT companies in the big data when the most common obstacle is targeted at different groups of different sectors of professional barriers, one of the most effective way is acquisition, and human and society as the object of data analysis, is a huge test. In EMC's demo, relying on Twitter's data interface, EMC can quickly analyze the number of references to Obama and Mitt Romney by users of different ages, geographies, and genders on Twitter, but cannot analyze the support of every person who mentions Obama on Twitter, It can be seen that the current technical distance to success is still a great distance.

Obstacles and worries

In fact, technology is not the only obstacle to the future development of big data, Renaud in the opening speech of "The human face in big data", shouting, "The first thing we have to do is to break the idea of big Brother." Large data can be used for social progress. Large data can be used for health and food-related matters. Although large data can also be used for security purposes, we cannot think of large data as "Big Brother".

Who's "Big Brother"? Yes, it is George Orwell's "Big Brother" in the novel "1984", which is Brother by large numbers of personal information, just as great brother makes Liberals afraid. How to convince a skeptic?

EMC's official answer is: "Our demos are based on Twitter, and in fact, EMC does not get enough information itself, which requires help from others, and the public information on Twitter is non-confidential and not to worry about."

In the beginning of the American drama "Suspect tracking", the inventor of the monitoring system encapsulates the information into a black box and does not give the process a social security number for the dangerous person. But in real life, the interest chain based on privacy is so huge, how many people can hold the bottom line? Until the technology is up to a high level, there will be endless debate about the big data, but there is no doubt that a real view of the future companies will not give up the opportunity.

(Responsible editor: The good of the Legacy)