Learn Tencent's product management

Recently read some articles about http://www.aliyun.com/zixun/aggregation/8957.html "> Tencent product management system, the actual situation, there is just a colleague who previously worked at Tencent, can provide first-hand So this afternoon opened a one-hour meeting devoted to discuss the management of Tencent, and found that there are so few handled well .. Ma with a large number of product executives from top to bottom, and consistently promote the product-based management system Standardization, and constantly innovate and optimize this system, making the whole company up and down into the "gene of the product", and ultimately the "product Tencent."

1, Set up a quality control team, composed of highly experienced high-level product staff, give them great power to monitor and regulate all product projects. And use KPIs to restrict product items to these specifications. In order not to dogmatism, many norms are in the beginning of the project, the project manager and the team jointly confirmed, not necessarily a hard assignment, once confirmed to be strictly monitored. Make sure good rules do not shout empty slogans.

2, each product has set up an open feedback forum, highlighting the external entrance, actively solicit user comments, and internal shift to reply "every" valuable feedback, requiring "people to person, face to face" communication attitude to carry out Answer, no mechanical question and answer. Company executives (including the pony brother) from time to time to inspect each product forum, once found to have not seriously respond to the user's situation, immediately be admonished. To ensure that product staff and users to maintain long-term close contact.

3, each product is set up an internal communication platform, divided into two parts, a similar message board, released by the product manager of the progress of the project, the other is a forum open to all within the company, to accept feedback. Within Tencent has formed a very active atmosphere, and even proud of the popularity of the platform (at least your manager will like this), using this platform to cross-project ideas, or the exchange of ideas within the project team are very common, reached Team work, the effectiveness of internal oversight.

4, set up a product architect such a position, by a few technical elite, responsible for all project system architecture to build, just take the framework to ensure that the underlying rationality of each project.

5, the implementation of the project summary system, after each version on the line, by the corresponding planning - development - testers to open a meeting, everyone summed up in this version of the process, what experience, what mistakes, how can we improve, especially Pay attention to improving the cooperation process of tripartite personnel. By way of system to force introspection, compulsory cross-functional communication. Several versions, the project efficiency will be significantly improved.

6, the implementation of grayscale release policy is very thorough, a version will be after a number of levels of internal testing, and then gradually to the external user volume upgrade, continue to amend the problem, the final large-scale release. Make sure to identify the problem in advance, with the affected user surfaces as small as possible. In the meantime, Tencent's unusually active internal communication atmosphere also enables the product to receive more professional feedback during internal testing.

7, backed by the client, powerful data mining capabilities, the specific description of the more complex, in short, very powerful, detailed data to the point of surprise. The position of the data mining department is also quite high. I have said before, "Statistical data is too weak to derive reliable results." However, in front of Tencent's data mining machines, I am afraid this sentence should be changed.

8, set the risk management mechanism for new and new projects, such as three old programmers with a new programmer, the technical management and the specific development of the work completely separated, weekly code to read, to take a particularly strict new product Testing arrangements, etc., so that the technical damage caused by lack of experience is minimized.

There are other things on the road, some idealistic and unreliable things, do not say. I am feeling and admire, that is more than eight. Not to admire Tencent can do these eight things - to say the idea, I can think of, I also have their own set of project management team building skills. However, from the corporate level, Tencent, from the highest level of leadership, put the product management professional standards to be implemented, using a variety of monitoring methods to avoid its lethal artillery, product management system, systematic, good experience in the internal Circulate, to become a positive and upward binding, bringing together the entire product team work together, rather than let the project manager their fledgling. Ma Huateng with a large number of product executives from top to bottom, and consistently promote the standardization of product-standard management system, and constantly innovate and optimize the system, making the whole company up and down into the "product of the gene" and eventually achieved "Product Tencent."

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