Left hand electric quotient, right hand peer-to-peer

Three months, tens of thousands of users, thousands of colleges and universities, the monthly turnover is said to have been tens of millions of times, the "fun stage" of the development rate is indeed somewhat beyond my expectations. As a former good buy market VP Luo's nth venture, this is probably the fastest-moving project he has ever pushed. And this project, do is the Chinese 30 million university student consumer market.

To understand the "fun stage" model is not difficult, simply put, this is a convergence of "phased shopping" "Peer-to-peer Network Loan" "Internship part-time intermediary" tripartite business platform. There are tens of millions of college students in China, most students do not have enough financial capacity to buy thousands of of thousands of goods, but everyone has a two things that you have to have even if you borrow money (such as notebooks, mobile phones), whether the borrower is your parents or someone else.

"Interesting phased" approach is, while to talk about the Beijing-east Suning and other consumer resources, while also through the establishment + cooperation to build Peer-to-peer lending platform. Students put their shopping needs on a peer-to-peer platform, while lenders pay for students ' purchases for the time being. After the formation of the loan relationship, the student will repay the borrower by repaying the principal and interest in the repayment period of 3-18 months, with an annual rate of about 20%.

On the whole, the student group is a high quality guest group. These people live in stable relationships, have high default costs, have relatively reliable cash flow, and have fallback of parents ' assets and income. But the irony is that students often have no credit histories in banks, which makes them less likely to meet some of the relatively short-term and small funding needs. and "Fun Stage" (Whether you call him "installment shopping" or "consumer loan") just fill in the blank of the credit card.

There is also a question: "Students to buy in installments, is a big market or pseudo demand?" ”

We can try to count the accounts:

To 2000 yuan for cash consumption and credit consumption of the boundary, 4000 yuan for the average (millet and the median of the iphone), then my university 4 years may occur in the credit consumption needs about 2 to 3 times (basically the number of expensive electronic product replacement times), the amount of about million. Given that there are 30 million college students in China, the market has a potential of 60 billion if 20% of them have credit consumption requirements. If as the user age level grows, the student market penetrates to the white-collar market, then the imagination is more impressive, may be the trillion scale.

Does that sound good?

Bart！ There are other things we have to imagine:

On the one hand, the group of students applying credit consumption may be narrower than expected. Most students ' solvency comes from their parents, so that when short-term funding is needed, they are more likely to "raise money" to their parents, with a much lower cost than third-party borrowing. So we see that some of the past projects to do student credit have rarely come to the fore.

On the other hand, the scene of the independent stage shopping platform may be broken up by some large platforms holding commercial resources, such as the Beijing-East has its own white-stripe service, days before the cat also launched a phased purchase. At the same time, traditional bank credit card business, due to habitual risk aversion has not effectively penetrated the student market, but the future of these big institutions will go? We don't know.

For these two issues, Luo also has its own response:

1, "fun stage" not only to do the consumption, but also through the offline operation for students to provide internships, part-time opportunities, when students from the parents of economic dependency into a relatively independent individual, the game will play a number of different. If simply doing student credit is just a kind of "pumping blood", then "job opportunities" + "credit Consumption" is "hematopoietic" and "blood pumping" virtuous circle.

2, "fun stage" to try to build a huge landing team, the current 140 people's team, more than 100 people online, the end of the year will expand to 1000 people scale. Luo has been responsible for the establishment of the campus marketing network, campus promotion to do a good job. A huge line of the value of the team is to undertake the Giants do not want to zhanshou hard work dirty. When the students ' credit consumption market can not be done through the pure line, the "interest stage" has enough barriers, even with the value of cooperation with the Giants.

In fact, the student credit consumption market has been a lot of entrepreneurial companies are optimistic about, foreign well-known have Sofi, domestic we have reported instant 360 and mobile phone loans. The target market and operating mode of the mobile loan are very characteristic, and interested readers can refer to our previous report.

According to the "interesting staging" of the public information, the project in the Angel Wheel took Lee, Chen, Bao, Wu Shichung Joint investment, a round is from the Lan of millions of dollars.