Summary: Road Traffic Radio has not been a new product, many users are familiar with its main characteristics through the basic database and user generated data two times coincidence and calibration, to the road information accurate judgments, and timely feedback to users. which
Traffic radio is not a new product, many users are familiar with its main features-through the basic database and user generated data two times coincidence and calibration, to the road information accurate judgments, and timely feedback to users. Among them, the user data not only contains the road condition information which they voluntarily submits, but also the traveling speed, direction and so on through the GPS measurement data.
Traffic information in the product's embodiment of the form is also very simple: timely voice broadcast and abstract road map. Road Traffic Radio founder Lei told me that he did not choose the map this information more powerful, plump carrier is due to the user in the driving process to obtain information on the speed and security, so deliberately reduce the user access to road information costs.
In addition, he has made some entertaining social attempts in today's iOS version of the road radio--to make users less boring during driving, road condition Radio iOS version of the New Voice dialog function module, as long as you open this function, you can send and listen to the surrounding network of voice information. Of course, the broadcast priority of these voice messages is in line with the system's broadcast, and Lei has no intention of socializing it deliberately.
There was no dazzling functional iteration and no social thinking, and I thought the conversation with Lei would be a quickie, but when he told me that "Road Radio" was just the entry point for them into the field of car life, I came to mind.
Lei said that in fact they have launched a second product-the latest national electronic dog, of which the "national" two words appear particularly prominent. Yes, if you think about it, you will find that although the main functions of the traffic station are just as needed, but in fact, the demand in the north is not so strong--the city's traffic conditions and the selectivity of the route, the road station is destined to be a strong regional attribute of the product, which is its development irresistible bottleneck. But the electronic dog is very different, no matter in which area, whether in the city or at high speed, speed limit signs, cameras, driving speed are people in the driving time to pay attention to the link, compared to the road radio, automatic broadcast camera, prompt speed limit, mobile speed and other functions of the electronic dog is a demand for a wider range of products.
But we know that companies like Gould have also launched similar products, so how are the latest national electronic dogs competing with them? Lei the answer: they are more comprehensive and accurate data. They used the same thread of road radio in the "Electronic dog"--to get data in the form of user crowdsourcing, in addition to the intrinsic underlying data. For example, when a user travels on the road, found that the electronic dog can not be included in the speed limit signs, just click on the new "Electronic Eye", you will be able to submit the corresponding speed limit signs, after the system model to verify the information provided by the user is accurate, the data will be updated to the system, and the mobile phone terminal as a carrier can easily download and invoke the latest data.
So is this model appropriate to help users get information about gas stations and parking lots? Lei said the gas station may be a good direction, but because of the current Chinese car park in most areas of the electronic level is too low, intelligent access to the location of the parking lot data, but no free parking information, so can not really solve people " Find Parking "needs, so it's hard to try.
My other question is, why not integrate the latest national e-dog and road traffic radio into one application? Because it is a very troublesome and unsafe thing for users to constantly switch apps during driving. Lei replied,
"We are doing this in the hope of more accurate collection of data for each product, to verify the user's intensity of different requirements, we will launch a number of single functional products, one by one." But all the products we have used a unified background, so in the appropriate time, we will get through the backend in the application terminal embodiment, users use any one of our products, but also to obtain other functions, in the right place and the scene to broadcast different information. ”
Will you consider navigating the next product? Lei also has a lot of doubts about this, in addition to the aforementioned "access to information and security", do a good job of navigation also requires a strong spatial data analysis capabilities, network topology processing capacity, path planning capabilities and other technologies to do support, but also to face the competition of giants. But Lei said that once they chose to do the navigation, not only the path information, but will be from the road, path, time and other multi-dimensional to provide users with the best solution, then they in the road radio and the latest national electronic dog accumulated data will be very useful.